#1Norse Projects
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
Best Copenhagen Streetwear Brands
10 brands · Brands by city · Updated September 2026This is for shoppers who want the Copenhagen end of Scandinavian style — clean lines, workwear roots and knitwear that survives more than one winter — and want to know which label to actually buy from. All ten are Copenhagen-founded and still trading, from Bestseller-owned Selected Homme at mid-market prices to LVMH Prize semi-finalist mfpen at the designer end. Start with Norse Projects for technical outerwear, mfpen for relaxed tailoring, and Wood Wood or Samsøe Samsøe if you want graphics and colour rather than pure minimalism.
#1
#2Han Kjøbenhavn
Copenhagen label founded in 2008, known for vintage-style eyewear plus workwear- and sportswear-rooted menswear and womenswear with a subcultural Scandinavian edge.
#3Selected Homme
Danish contemporary label owned by Bestseller, making minimalist Scandinavian tailoring, knitwear and wardrobe staples for men and women at mid-market prices.
#4NN07
Copenhagen menswear label making relaxed, minimalist modern-casual staples in linen, organic cotton and wool since 2007.
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#5Mads Norgaard
Copenhagen fashion house founded in 1986, known for the striped #101 T-shirt, sailor knits and workwear across women's, men's and kids' lines.
#6Soulland
Independent Copenhagen label blending Scandinavian craft with skate and streetwear, now solely owned by co-founder Jacob Kampp Berliner after Silas Adler's 2024 exit.
#7Samsoe Samsoe
Copenhagen contemporary label founded in 1993, known for minimalist Scandinavian knitwear, denim, tailoring and outerwear at accessible prices.
#8Wood Wood
Copenhagen contemporary label mixing streetwear, sportswear and Scandinavian minimalism, known for graphic basics and frequent collaborations.
#9mfpen
Copenhagen menswear label by Sigurd Bank, reworking classic tailoring in relaxed silhouettes using deadstock and recycled European fabrics.
#10Won Hundred
Danish contemporary label from Copenhagen making minimal Scandinavian ready-to-wear and Italian-made denim for men and women.
How these ten differ
Grouping them all as "Scandi minimalism" hides where the money goes. Norse Projects (2004, menswear from 2009, womenswear from 2015) is the most technical: GORE-TEX shells, clean shirting and knitwear under creative director Tobia Sloth, with a Barbour collaboration and stock at SSENSE and END. through FW26. mfpen, founded in 2015 by Sigurd Bank, is the design-led pick — classic European tailoring and cord trousers in relaxed, slightly oversized cuts, made largely from European deadstock and recycled yarn. Soulland and Wood Wood both come out of Danish skate and graffiti culture in 2002: Soulland leans tailored and craft-driven (boxy shirting, the Adler fedora), Wood Wood leans graphic tees, embroidered sweats and collaborations, with the cheaper Double A by Wood Wood line if you want the look for less. Note that Soulland co-founder Silas Adler exited in June 2024, leaving CEO Jacob Kampp Berliner sole owner.
Han Kjøbenhavn is the subcultural outlier — it began in 2008 as a vintage-style eyewear line and now runs full menswear and womenswear rooted in workwear and vintage sportswear, plus jewellery, from its Pilestræde flagship.
Price and fit
Mid-market: Selected Homme (a Danish Bestseller label since 1997, Selected Femme for women) for slim suit separates, wool coats and oxfords; Mads Nørgaard for the striped #101 T-shirt, sailor knits and Denmark-made knitwear across women's, men's and kids'; Wood Wood for graphics. Higher: Norse Projects, mfpen, Soulland, NN07, Won Hundred and Samsøe Samsøe, though Samsøe Samsøe is the most accessible of that group.
On fit: NN07 cuts easy and low-contrast rather than trend-led — overshirts, camp collars, pleated trousers, merino and cashmere — so it suits anyone who finds streetwear volumes too much. mfpen runs deliberately roomy. Won Hundred is the denim specialist here, cut straight, wide and loose and produced at long-term Italian mills. Selected Homme is the slimmest silhouette on the list.
If you want one starting point: NN07 or Samsøe Samsøe for wardrobe basics, Norse Projects for outerwear that earns its price, mfpen if you care about fabric provenance.
Common questions
Frequently Asked Questions
Which Copenhagen brands are actually from Copenhagen?
All ten on this list were founded and are headquartered in Copenhagen. Selected Homme is the one worth clarifying: it launched in 1997 as a menswear line inside the Danish group Bestseller, so it is a Danish, Copenhagen-based label rather than an independent studio like mfpen or Soulland.
Which is the most affordable?
Selected Homme, Mads Nørgaard and Wood Wood sit at mid-market prices. Wood Wood also runs a lower-priced diffusion line, Double A by Wood Wood. Samsøe Samsøe is the most accessible of the higher-priced group.
Is Norse Projects worth the price?
If you want outerwear, yes — the technical GORE-TEX shells and Scandinavian-minimal shirting and knitwear are what the brand is known for, and it has been building that line since 2009. For plain everyday staples at lower cost, NN07 or Samsøe Samsøe cover similar ground.
Where can I buy these brands?
Buy direct from the brands' own sites and Copenhagen stores: Han Kjøbenhavn's Pilestræde flagship, mfpen's store on Møntergade, and Wood Wood and Mads Nørgaard stores in Copenhagen, Aarhus and Berlin (Wood Wood also has London). For wholesale, the brand data confirms Norse Projects at SSENSE and END., NN07 at SSENSE and Mr Porter, mfpen at SSENSE, Mr Porter and Dover Street Market, and Soulland at SSENSE, END. and Browns. disco is a directory — we list and compare brands rather than sell them.
Which one should I pick for denim or tailoring?
For denim, Won Hundred — straight, wide and loose fits produced at long-term Italian mills. For tailoring, mfpen if you want relaxed, deadstock-fabric suiting, or Selected Homme if you want slim, conventional suit separates at a lower price.