{"pillar":"Hell Bunny","rows":[{"name":"VIDEO STORE APPAREL","score":85,"style":"Heritage","price":"Med-High","whySimilar":"Both brands share a love for vintage-inspired designs and playful aesthetics."},{"name":"Disturbia","score":84,"style":"Gothic / Punk","price":"Med","whySimilar":"Disturbia shares a strong gothic and punk aesthetic reminiscent of Hell Bunny's vintage-inspired designs."},{"name":"Affliction","score":80,"style":"Gothic / Punk","price":"Med-High","whySimilar":"Affliction aligns with Hell Bunny's edgy and alternative style, catering to a similar demographic."},{"name":"Cath Kidston","score":80,"style":"Bohemian","price":"Low-Med","whySimilar":"Both brands embrace vintage inspiration and colorful palettes in their collections."},{"name":"Ksubi","score":79,"style":"Streetwear","price":"Med-High","whySimilar":"Both brands target edgy aesthetics and casual silhouettes, appealing to a rebellious spirit."},{"name":"Iron Fist","score":78,"style":"Gothic / Punk","price":"Med-High","whySimilar":"Iron Fist possesses an edgy gem that resonates with Hell Bunny's gothic and punk essence."},{"name":"Banned Alternative","score":77,"style":"Gothic / Punk","price":"Low-Med","whySimilar":"Banned Alternative features a gothic and punk style that echoes Hell Bunny’s aesthetic."},{"name":"Howlin'","score":76,"style":"Contemporary","price":"Med-High","whySimilar":"Shared commitment to premium natural fibers and colorful designs, though distinct in style."},{"name":"Lioness Fashion","score":75,"style":"Contemporary","price":"Med","whySimilar":"Both brands offer contemporary pieces with a vintage flair, appealing to similar customer bases."},{"name":"Fiorucci","score":73,"style":"Contemporary","price":"High","whySimilar":"Both emphasize colorful designs and playful aesthetics, appealing to a youthful market."}]}