discoWe compared 16 brands similar to Hell Bunny on fit, price and aesthetic — 1 cheaper and 9 more premium, led by Banned Alternative and Iron Fist.
For fans of Hell Bunny, there are various alternative fashion brands that cater to similar aesthetic preferences. Disturbia, with its dark and unique graphics, and Affliction, known for its bold designs, resonate closely with the vintage-inspired gothic and punk style of Hell Bunny. Additionally, Iron Fist offers edgier designs featuring a macabre flair that complement Hell Bunny's playful yet nostalgic clothing. Explore these brands like Hell Bunny to find the perfect pieces that express your alternative style!
UK alternative clothing label, sister brand to Banned Apparel, selling goth, punk, grunge and kawaii dresses, tops, footwear and accessories.
Why it's similar. Banned Alternative features a gothic and punk style that echoes Hell Bunny’s aesthetic.
What changes. Wider kawaii/pastel goth spread, less 1950s-specific tailoring
San Diego footwear and apparel brand known for platform shoes and graphics covered in skulls, gore and tattoo-style artwork.
Why it's similar. Iron Fist possesses an edgy gem that resonates with Hell Bunny's gothic and punk essence.
What changes. Footwear-led rather than dressmaking
New York alternative label known for punk- and goth-inflected bondage pants, plaid and PVC separates, and studded outerwear.
What changes. Bondage separates and PVC over swing dresses
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UK alternative label from Newcastle making goth, grunge and punk-leaning graphic tees, hoodies, dresses and accessories, sold direct-to-consumer worldwide.
Why it's similar. Disturbia shares a strong gothic and punk aesthetic reminiscent of Hell Bunny's vintage-inspired designs.
What changes. Tees and hoodies core, little vintage tailoring
Kevin Abstract's streetwear label, turning VHS-era Americana into logo-heavy fleece, hoodies, varsity knits and graphic tees.
Why it's similar. Both brands share a love for vintage-inspired designs and playful aesthetics.
Australian denim label known for distressed jeans, the box-cross logo and a rebellious streetwear aesthetic, now operated largely from Los Angeles.
Why it's similar. Both brands target edgy aesthetics and casual silhouettes, appealing to a rebellious spirit.
Antwerp knitwear label from the Morrison family, making colourful Shetland, mohair and lambswool sweaters, hats and scarves in Scotland, Ireland and Belgium.
Why it's similar. Shared commitment to premium natural fibers and colorful designs, though distinct in style.
Sydney-founded womenswear label making trend-led going-out dresses, tailoring and denim at accessible prices, marketed heavily through Instagram and TikTok.
Why it's similar. Lioness has worked Sydney trend capsules since 2009, reinterpreting runway silhouettes as corset tops, going-out dresses and tailoring at accessible prices through Revolve and its own site.
Italian label founded in 1967, now owned by Dona Bertarelli and designed by Francesca Murri, known for Angels graphics, prints and denim.
Why it's similar. Both emphasize colorful designs and playful aesthetics, appealing to a youthful market.
British alternative label founded in 2010, making gothic and occult-inspired clothing, footwear, accessories and homeware sold mainly direct online.
Independent Los Angeles label making hand-drawn, hand-dyed graphic tees and sweats rooted in Grateful Dead and counterculture imagery.
London alternative label founded in 2011, making punk, Victorian gothic and steampunk-influenced womenswear built around original graphic prints.
Independent creator-run label selling limited drops direct through Instagram and its own webshop, which is currently paused for orders.
Australian direct-to-consumer label known for digitally printed leggings and licensed pop-culture collections spanning gaming, anime and film franchises.
Sheffield alternative streetwear label founded in 2005 by Bring Me The Horizon's Oli Sykes, selling gothic, horror- and anime-inflected graphics direct online.
Tattoo-flash graphic apparel brand built on Don Ed Hardy's artwork, owned by Iconix and riding the Y2K revival.
Accessories, eyewear and adjacent labels with the same sensibility as Hell Bunny — a complement, not a substitute for the clothing.
British heritage label known for vintage floral prints on bags, clothing and homeware, now owned and relaunched by Next plc.
Why it's similar. Both brands embrace vintage inspiration and colorful palettes in their collections.
Nicole Richie's Los Angeles label, founded in 2008, making bohemian 1960s- and 70s-inflected jewelry, clothing and accessories, largely sold through Revolve.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | Banned Alternative | Gothic / Punk | Similar |
| 2 | Iron Fist | Gothic / Punk | More premium |
| 3 | Tripp NYC | More premium | |
| 4 | Disturbia | Gothic / Punk | Similar |
| 5 | VIDEO STORE APPAREL | Heritage | More premium |
| 6 | Ksubi | Streetwear | More premium |
| 7 | Howlin | Contemporary | More premium |
| 8 | Lioness Fashion | Going out | Similar |
| 9 | Fiorucci | Contemporary | More premium |
| 10 | Killstar | Cheaper | |
| 11 | Online Ceramics | More premium | |
| 12 | Jawbreaker Clothing | Similar | |
| 13 | Lovely Disgraze | Similar | |
| 14 | Black Milk | Similar | |
| 15 | Drop Dead Clothing | More premium | |
| 16 | Ed Hardy | More premium | |
| 17 | Cath KidstonAccessories & adjacent | Bohemian | Similar |
| 18 | House of Harlow 1960Accessories & adjacent | More premium |
VIDEO STORE APPAREL is the most similar to Hell Bunny. It shares a love for vintage-inspired motifs with a playful aesthetic, making it ideal for those who enjoy retro fashion with a twist.
Some more affordable alternatives to Hell Bunny include VIDEO STORE APPAREL ($$-$$$), Disturbia ($$), and Affliction ($$-$$$), each maintaining a mid-range price segment.
While both offer vintage-inspired styles, VIDEO STORE APPAREL is superior if you seek a mix of pop culture nostalgia and playful vibes, whereas Hell Bunny is unmatched for its gothic and rockabilly displays. Each brand excels in its niche.
Hell Bunny is recognized for its retro-inspired clothing that taps into gothic and rockabilly trends. Their signature pieces often include bold prints and vintage silhouettes that appeal to those with a flair for alternative styles.
For those budget-conscious, Banned Alternative ($-$$), Killstar ($), and Jawbreaker Clothing ($-$$) offer alternative fashion at accessible prices, bringing gothic and punk styles to a wider audience.