#1Stüssy
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
12 Brands like 40s & Shorties
12 brands · Brands by scene · Updated August 202640s & Shorties makes joke-first graphic tees, hoodies and accessories with a stoner-adjacent LA sense of humour, and this page is for anyone who wants that same irreverence from other labels. The closest matches are RIPNDIP, Alltimers and Acapulco Gold — cartoon-led, skate-rooted and mostly under designer pricing. If you want the humour dialled down and the construction dialled up, Aries, Adsum and Palace are the step up.
#1
#2Huf
HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.
#3Alltimers
Independent New York skate brand making decks and apparel with cartoonish, joke-driven graphics rooted in downtown Manhattan skate culture.
#4Adsum
Brooklyn menswear label mixing technical outerwear with American Northeast workwear and sportswear staples.
#5Belief
Astoria, Queens skate shop and clothing label making New York-referencing graphic tees, hoodies, caps and decks with illustration-led artwork.
#6Palace
London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.
#7Aries
London label founded in 2012 by Sofia Prantera and Fergus Purcell, mixing punk, rave and skate graphics with Italian-made contemporary clothing.
#8Polar Skate Co.
Independent Malmö skateboard brand founded by Pontus Alv in 2011, known for artist-drawn deck graphics and baggy Big Boy denim.
#9The Hundreds
Los Angeles streetwear label founded in 2003, known for graphic tees, its Adam Bomb mascot and California skate, punk and surf references.
#10Ripndip
Independent Los Angeles skate label built around Lord Nermal, the middle-finger-flipping cartoon cat, on graphic tees, hoodies and decks.
#11Patta
Amsterdam streetwear label founded in 2004, known for script-logo basics, sportswear staples and long-running Nike sneaker collaborations.
#12Acapulco Gold
New York streetwear label founded in 2006 by two former Supreme staffers, known for graphic tees, skate decks and reworked NYC iconography.
Closest on humour and graphics
If it's the joke graphics you're after, start with RIPNDIP, Alltimers and Acapulco Gold. RIPNDIP has built an entire label around Lord Nermal, the middle-finger-flipping cartoon cat, printed on pocket tees, hoodies, socks and decks, with stoner and alien parody art running alongside — it's the most direct swap and sits in the same low-to-mid price bracket. Alltimers, founded in 2013 by two ex-Supreme riders, does cartoonish, joke-heavy artwork riffing on bar culture and sports logos, sold through skate shops first. Acapulco Gold leans on reworked New York iconography, cannabis references and bold playful typography, but uses heavier fabrics and cut-and-sew outerwear, so expect to pay more (med-high).
Skate-shop staples
HUF is the value pick: a San Francisco skate label started by Keith Hufnagel in 2002, now owned by Japan's TSI Holdings, with counterculture graphics, work pants and its long-running Plantlife socks at low-to-mid prices. Belief, a shop-and-label out of Astoria, Queens, does illustration-led New York graphics on tees, hoodies, caps and coaches jackets at honest mid-market pricing. Polar Skate Co. brings artist-drawn deck graphics plus the baggy Big Boy denim and corduroy pants that anchor a lot of current skate fits.
When you want it more grown-up
Stüssy is the elder statesman — surf-rooted, 8-Ball and Stock logo graphics, tightly controlled chapter-store distribution, and pieces that read timeless rather than funny. The Hundreds shares the LA skate-punk-surf reference pool and its Adam Bomb mascot, though it closed its Fairfax flagship in early 2025 and Bobby Kim stepped down as creative director that March; drops and collabs continue. Palace supplies the British version of the same humour, with Tri-Ferg graphics, VHS-era videos and weekly Friday drops. Patta swaps jokes for script-logo basics, track tops and Amsterdam club culture. Aries and Adsum are the outliers here: Aries runs punk and rave graphics through Italian- and Portuguese-made clothing at med-high prices, while Adsum is quieter still — technical shells, fleeces and pleated trousers with almost no graphic humour, worth it only if you want the silhouette rather than the punchline.
Sizing and pricing
Most of these run boxy or relaxed by design; Polar's Big Boy fits and Alltimers' work pants are deliberately baggy, while Adsum and Aries sit closer to a considered contemporary cut. Budget order, roughly: HUF, RIPNDIP and Alltimers at the low-mid end; Stüssy, Belief, Palace, Polar, Patta and The Hundreds mid; Aries and Acapulco Gold highest.
Common questions
Which brand is most like 40s & Shorties?
RIPNDIP. Both are independent Los Angeles labels built on cartoon humour and printed graphics across tees, hoodies, socks and accessories, at similar low-to-mid pricing. Alltimers is the New York equivalent if you want the same joke-driven artwork with a stronger skate-shop backbone.
What are the cheapest alternatives?
HUF, RIPNDIP and Alltimers all sit in the low-mid tier. HUF in particular spreads across tees, work pants, caps, decks and its Plantlife socks, so there's plenty under the graphic-tee price point.
Which of these are worth spending more on?
Aries and Acapulco Gold are the med-high options. Aries produces in small runs mostly in Italy and Portugal and mixes punk and rave graphics with washed denim, shirting and knitwear. Acapulco Gold puts its NYC graphics on heavier fabrics and cut-and-sew outerwear. Adsum, at mid pricing, is the pick if you want technical shells and pleated trousers instead of prints.
Are any of these brands hard to buy?
Palace works on weekly Friday drops and sells through its own stores in London, New York, Los Angeles, Tokyo, Seoul and Hong Kong, so popular pieces go fast. Stüssy keeps distribution tight through its chapter stores, stussy.com and limited wholesale. Alltimers and Belief are easiest through skate shops and their own web stores.
Has The Hundreds changed?
Yes. It closed its Fairfax Avenue flagship in early 2025 and co-founder Bobby Kim stepped down as creative director in March 2025, though he remains a co-owner. The brand still runs seasonal drops and collaborations, recently with Jack in the Box, the LA Rams and Bricks & Wood.