Muji has carved a niche in the global market with its ethos of minimalism and practicality, creating pieces that blend seamlessly into any lifestyle without breaking the bank. This aesthetic of simplicity and versatility can also be found in a handful of other brands that prioritize function and design, offering a refreshing alternative for anyone looking to elevate their wardrobe.
For instance, Uniqlo is renowned for its timeless basics that marry style with comfort at accessible prices, while Blue Blue Japan delivers a unique take on Japanese craftsmanship through its beautifully dyed fabrics and subtle designs. Another contender, COS, stands out with its contemporary cuts and sustainable materials, perfect for those who appreciate a modern, clean look. Dive into the full list of brands that embrace this ethos and discover your next wardrobe staple.
Uniqlo is a major Japanese fashion brand known for its affordable, high-quality basics and casual wear (among many other everyday items). Expect a modern and minimalist style with a focus on fit, comfort and versatility.
Blue Blue Japan is a denim brand that offers a range of indigo-dyed clothing and accessories. The brand is known for its use of traditional Japanese dyeing techniques, natural materials, and sustainable practices. Their designs often incorporate unique textures and patterns created through the dyeing process.
Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach. Discover more brands like COS here.
Gu is a fast fashion brand that offers trendy and affordable clothing and accessories for men, women, and children. The brand is known for its wide range of styles and frequent collaborations with designers and celebrities.
Weekday is a Swedish fashion brand known for its classic, trendy, and affordable clothing. You'll find a mix of great value classic and contemporary looks.
Mr. Olive is a menswear brand that specializes in sophisticated yet casual clothing made from high-quality materials. The brand is known for its minimalist designs, attention to detail, and innovative use of fabrics.
Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering stylish line of clothing at affordable prices. The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.
Arket (a subsidiary of H&M) is known for its focus on quality and sustainability, with a range of products made from responsibly sourced materials and designed to last. Arket features a mix of clothing, accessories, beauty products, and home goods, all designed to be simple, functional, and stylish.
Margaret Howell brings a contemporary design to pieces that have a relaxed, lived in, and natural look. Bringing together fine materials and fabrics that fits each individual piece, all rooted in British tradition.
A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.
Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch. Find more brands like Norse Projects here.
Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.
