Brands Like Fossil

Updated August 2026 · Ranked by brand similarity
A man wearing a Fossil jacket and a rouge long-sleeve

Fossil is a renowned clothing brand known for its timeless and vintage-inspired designs. With a focus on quality craftsmanship and attention to detail, Fossil offers a range of stylish apparel that effortlessly combines classic elements with modern trends.

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A man wearing a silver Timex and a brown jacket
#1

Timex

$$ · Similar priceWaterbury, United States · est. 1854Made in Asia

American watchmaker founded in 1854, known for affordable, durable quartz and mechanical watches including the Weekender, Expedition, Marlin and Q Timex lines.

A man wearing a black Citizen Watch and a plaid jacket
#2

Citizen Watch

$$$ · More premiumTokyo, Japan · est. 1918Made in Asia

Japanese watchmaker dating to 1918, known for light-powered Eco-Drive movements, Promaster tool watches and its Miyota movement business.

A man wearing a silver Seiko
#3

Seiko

$$$ · Similar priceTokyo, Japan · est. 1881Made in Asia

Japanese watchmaker founded in 1881, producing in-house mechanical, quartz and solar watches across its Prospex, Presage, 5 Sports and Astron lines.

A man wearing a Bulova watch and a suit with sunglasses
#4

Bulova

$$$ · Similar priceNew York City, United States · est. 1875Made in Asia

American watchmaker founded in New York in 1875, Citizen-owned since 2008, known for the Lunar Pilot chronograph and Precisionist quartz movements.

A man wearing a Nixon silver jacket and a green long-sleeve
#5

Nixon

$$ · More premiumEncinitas, United States · est. 1998Made in Asia

Californian watch and accessories brand, founded 1998, known for tide watches and Time Teller models rooted in surf and skate culture.

A man wearing a CASIO silver watch and a grey suit
#6

CASIO

$$ · Similar priceTokyo, Japan · est. 1946Made in Asia

Japanese electronics company behind G-Shock, Baby-G and the F-91W, making digital and analogue watches alongside calculators and keyboards.

A close-up of an Invicta black watch
#8

Invicta

$$ · More premiumLa Chaux-de-Fonds, Switzerland · est. 1837Made in Asia

Invicta is a Swiss-founded, Florida-based watch brand known for oversized, low-priced dive and chronograph models such as the Pro Diver.

A man wearing a silver Swatch and a turtle-neck long-sleeve
#9

Swatch

$$ · Similar priceBiel, Switzerland · est. 1983Made in Asia

Swiss maker of affordable plastic and Bioceramic quartz watches, part of Swatch Group, known for graphic designs and cross-brand collaborations like the MoonSwatch.

A man wearing a Hamilton watch and a white long-sleeve
#10

Hamilton

$$$$ · More premiumLancaster, United States · est. 1892Made in USA

American-founded, Swiss-owned watchmaker in the Swatch Group, known for Khaki Field military watches, the asymmetric Ventura, and long-running Hollywood prop partnerships.

A man wearing a formal Polo Ralph Lauren outfit in different tones of brown
#14

Polo Ralph Lauren

$$ · More premiumNew York, United States · est. 1967Made in Global

The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.

A man wearing a black MVMT watch
#17

MVMT

$$Los Angeles, United States · est. 2013Made in Asia

Los Angeles direct-to-consumer brand making minimalist quartz watches, sunglasses and jewelry, owned by Movado Group since 2018.

Why it's similar. Like Fossil, MVMT sells mid-priced quartz watches, sunglasses and jewelry, though its slim, uncluttered dials and interchangeable straps arrive direct-to-consumer at $100-200.

How we ranked these

Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →