
Timex
American watchmaker founded in 1854, known for affordable, durable quartz and mechanical watches including the Weekender, Expedition, Marlin and Q Timex lines.

Fossil is a renowned clothing brand known for its timeless and vintage-inspired designs. With a focus on quality craftsmanship and attention to detail, Fossil offers a range of stylish apparel that effortlessly combines classic elements with modern trends.

American watchmaker founded in 1854, known for affordable, durable quartz and mechanical watches including the Weekender, Expedition, Marlin and Q Timex lines.

Japanese watchmaker dating to 1918, known for light-powered Eco-Drive movements, Promaster tool watches and its Miyota movement business.

Japanese watchmaker founded in 1881, producing in-house mechanical, quartz and solar watches across its Prospex, Presage, 5 Sports and Astron lines.

American watchmaker founded in New York in 1875, Citizen-owned since 2008, known for the Lunar Pilot chronograph and Precisionist quartz movements.

Californian watch and accessories brand, founded 1998, known for tide watches and Time Teller models rooted in surf and skate culture.

Japanese electronics company behind G-Shock, Baby-G and the F-91W, making digital and analogue watches alongside calculators and keyboards.

Swiss watchmaker founded in 1853, now a Swatch Group brand known for accessibly priced Swiss-made watches such as the PRX and Seastar.

Invicta is a Swiss-founded, Florida-based watch brand known for oversized, low-priced dive and chronograph models such as the Pro Diver.

Swiss maker of affordable plastic and Bioceramic quartz watches, part of Swatch Group, known for graphic designs and cross-brand collaborations like the MoonSwatch.

American-founded, Swiss-owned watchmaker in the Swatch Group, known for Khaki Field military watches, the asymmetric Ventura, and long-running Hollywood prop partnerships.

New York label from designer Michael Kors, selling accessible-luxury handbags and American sportswear ready-to-wear under Capri Holdings ownership.

Giorgio Armani's youth-focused diffusion line, founded in 1991, selling denim, logo tees, outerwear and accessories at entry-level designer prices.

Preppy American sportswear label founded by designer Tommy Hilfiger in 1985, owned by PVH Corp and spanning mainline and Tommy Jeans.

The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.

New York label founded in 1984, known for The Tote Bag, Snapshot bags and theatrical runway shows; sold by LVMH to WHP Global.

British label founded by Paul Smith in 1970, known for traditional tailoring twisted with bright colour, stripes and prints across menswear and womenswear.

Los Angeles direct-to-consumer brand making minimalist quartz watches, sunglasses and jewelry, owned by Movado Group since 2018.
Why it's similar. Like Fossil, MVMT sells mid-priced quartz watches, sunglasses and jewelry, though its slim, uncluttered dials and interchangeable straps arrive direct-to-consumer at $100-200.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →