I Love Ugly is a contemporary menswear brand known for its minimalist aesthetic and attention to detail. Their collections feature clean lines, quality fabrics, and versatile pieces that effortlessly blend streetwear and sophistication.
If you appreciate I Love Ugly's vibe, you'll likely dig Everlane for its commitment to sustainable materials and transparency, while Lazy Oaf brings a playful twist with its bold graphics and unique silhouettes. For a more tech-driven edge, C2H4 showcases innovative designs that merge streetwear with a functional, modern sensibility, offering a fresh take on urban fashion. Check out the full list of brands that resonate with this aesthetic below.
Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering stylish line of clothing at affordable prices. The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.
Patta is a Dutch streetwear brand known for its streetwear-inspired clothing and accessories, which blend classic European sportswear with contemporary urban style. Expect bold graphics and unique colorways, as well as its collaborations with other brands and artists.
Brendon Babenzien founded the environmentally friendly streetwear brand Noah in 2015 after leaving his post as the creative director of Supreme. As a homage to his NYC skate roots, the brand combines urban and active lifestyle aesthetics with a wide range of traditional design references. Noah is inspired by both defiance and elegance, and he employs a conscious balance of rebellion and sophistication.
Aimé Leon Dore is streetwear brand out of Queens, New York that has become a favorite of street enthusiasts in NYC and around the world. Throughout the years it has evolved into one of the most sought after brands known for its elevated and 'urban preppy' style. Discover more brands like ALD here.
Adsum (which means “here” in Latin) has been developing a contemporary wardrobe of menswear classics since 2015. Their pieces are inspired by urban and rural life in the American Northeast and stand out in a low-key way. For an technically sophisticated and laidback brand, look no further than Adsum.
JJJJound was founded as a design blog in order to "examine the recurring patterns in timeless design". From there, it blossomed into one of the best brands out of Canada, delivering a clean, sophisticated and timeless classics of their own and highly-sought after collabs from New Balance to A.P.C.
Lululemon is a Canadian athletic apparel company known for it's focus on high-quality performance fabrics and technical designs. The brand is famous for its popular athletic wear and has become a staple among fitness enthusiasts.
Raised by Wolves was founded in 2008 with the mission of putting Canada on the global “streetwear” map. The company quickly established itself as a brand known for high-quality Canadian-made apparel, stunning visuals, and strong community support. Over the past 14 years, RBW has expanded to become one of Canada’s most globally recognized, youth-focused brands. With 14 years of quality-driven product and bar-setting campaigns, RBW has cemented a bold perspective that resonates around the globe.
Beams Plus is a Japanese heritage-inspired menswear company that can most easily be summarized as 'American style, made in Japan'. With a keen attention to detail in regards to fit and fabrics, they've created a timeless aesthetically driven brand all with a contemporary Japanese fit.
Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.
