Jack Wills is celebrated for its British heritage-inspired fashion, offering a distinct blend of preppy style and casual comfort that resonates with young adults. The brand's commitment to quality and timeless designs makes it a go-to for those seeking laid-back yet polished clothing.

For those looking to explore similar vibes, Barbour brings that quintessential British flair with its durable outerwear, perfect for both urban and country adventures. Lyle & Scott, with its classic knitwear and sporty edge, offers a refreshing take on casual staples, while Abercrombie & Fitch channels a more relaxed, collegiate aesthetic with its laid-back fits and iconic branding. Check out the full list of brands that echo the essence of Jack Wills below.

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Barbour

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Stylish
Modern Classics
Origin
South Shields, United Kingdom
Made in
United Kingdom & China
Founded
1894

Barbour is a premium lifestyle brand known for its durable and stylish outerwear and accessories. Founded in 1894 in England, Barbour has a long history of providing quality products that are designed to withstand harsh weather conditions.

lyle and scott

Size Guide
$
Low
$ (Low)
Classic
Heritage
Origin
Hawick, Scotland
Made in
China, Turkey, Portugal, Vietnam
Founded
1874
Lyle and Scott is renowned for its classic British heritage style, seamlessly blending timeless design with contemporary trends. The brand is particularly famous for its high-quality knitwear and the iconic golden eagle logo.

Abercrombie & Fitch

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Preppy
Casual
Origin
New York City, United States
Made in
Asia
Founded
1892
Abercrombie & Fitch is known for its casual and preppy style clothing, with a focus on quality materials and attention to detail. The brand is also recognized for its iconic logo featuring a moose.

White Stuff

Size Guide
$$
Med
$$ (Med)
Casual
Playful
Origin
London, United Kingdom
Made in
Asia, Europe.
Founded
1985
White Stuff is known for its distinctive, playful prints and comfortable, casual clothing designed for everyday wear. The brand emphasizes sustainability and ethical practices, offering a range of apparel and accessories for men, women, and children.

Hollister

Size Guide
$
Low
$ (Low)
Casual
Surf
Origin
Hollister, United States
Made in
Asia
Founded
1947
Hollister is known for its casual and beach-inspired style. Their clothing is often adorned with the brand's signature seagull logo and features comfortable fabrics and laid-back designs.

Superdry

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Urban
Vintage-inspired
Origin
Cheltenham, United Kingdom
Made in
Asia
Founded
2003
Superdry is a British clothing brand that is known for its fusion of vintage Americana and Japanese-inspired graphics. Their signature style features bold graphics, bright colors, and high-quality fabrics.
A women wearing a Bode ssense exclusive off-white harbour maxi dress
$$$
High
$$$ (High)
High-Fashion
Contemporary
Origin
New York, USA
Made in
USA & Japan
Founded
2016

Bode is a NYC-base fashion line primarily known for its sustainable and one-of-a-kind approach to menswear, which blends vintage fabrics and traditional techniques with modern designs. The brand is also known for its use of whimsical patterns and prints, as well as its attention to detail and high-quality craftsmanship.

$$
Med
$$ (Med)
Colorful
Playful
Origin
Market Harborough, United Kingdom
Made in
China, India, Turkey
Founded
1989
Joules is renowned for its vibrant, British-inspired designs that blend classic styles with contemporary flair. The brand is particularly celebrated for its high-quality outerwear, colorful rain boots, and playful prints, making it a go-to for stylish, practical clothing.

Polo Ralph Lauren

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Preppy
Classic
Origin
New York, USA
Made in
Global
Founded
1967
Polo Ralph Lauren is a luxury fashion brand that is known for its iconic polo shirts featuring the brand's signature logo of a polo player on horseback. The brand is also known for its preppy and classic American style, offering a range of clothing and accessories for men, women, and children.

Tommy Hilfiger

Size Guide
$$
Med
$$ (Med)
Casual
Preppy
Origin
New York, USA
Made in
Global
Founded
1985

Tommy Hilfiger is synonymous with classic American style, offering preppy and casual clothing for men, women, and kids. Known for its iconic logo, its designs often feature nautical and patriotic themes, blending traditional and modern styles.

$$-$$$
Med-High
$$-$$$ (Med-High)
Modern
Preppy
Origin
New Haven, USA
Made in
Asia & Europe
Founded
1949

With its origins in American sportswear, GANT is now a global brand known for its classic, preppy clothing that includes button-down shirts, chinos, and knitwear. Combining European sophistication with American practicality, GANT's collections cater to men, women, and children who appreciate quality and timeless style. The brand also offers home furnishings and accessories.

Vineyard Vines

Size Guide
$$
Med
$$ (Med)
No items found.
Origin
Martha's Vineyard, United States
Made in
Asia
Founded
1998
Vineyard Vines is a clothing brand known for its preppy and colorful designs that are inspired by the coastal New England lifestyle. The brand is recognized for its signature whale logo, which is featured on many of their products.
A women wearing a Lacoste black hooded down jacket

Lacoste

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Preppy
Sportswear
Origin
Troyes, France
Made in
Asia
Founded
1933
Lacoste is a French clothing brand known for its iconic crocodile logo and sportswear-inspired clothing. The brand is recognized for its classic polo shirts, tennis-inspired dresses, and comfortable yet stylish apparel.

Fred Perry

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Classic
Sophisticated
Origin
London, England
Made in
Asia
Founded
1952
Fred Perry is a British clothing brand that is known for its iconic polo shirts featuring the brand's signature laurel wreath logo. The brand is also known for its timeless and classic designs that have been popular for decades.
$
Low
$ (Low)
Trendy
Affordable
Origin
Sheffield, United Kingdom
Made in
India
Founded
1978

Topman is a British high-street fashion brand known for wide range of trendy styles at affordable prices.

Banana Republic

Size Guide
$$
Med
$$ (Med)
Contemporary
Professional
Origin
San Francisco, USA
Made in
Asia
Founded
1798

Banana Republic (owned by Gap Inc.) is known for its contemporary, professional clothing for both men and women. Their collections include a mix of modern workwear, stylish casual attire, and versatile accessories, making it easy to combine for a polished and sophisticated look.

16 Brands like Jack Wills

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