Paris streetwear brands are renowned for their effortlessly cool and edgy aesthetic, seamlessly blending urban style with high fashion elements. With a focus on unique, statement-making pieces, these labels embody the essence of street culture, delivering bold graphic prints and innovative designs that keep the scene fresh and vibrant.

Take Vetements, for instance, which challenges conventional silhouettes and embraces deconstructed looks, making waves across global runways. Similarly, Maison Margiela’s avant-garde approach taps into the art of fashion, while Isabel Marant offers laid-back chic that perfectly captures the essence of Parisian street style—these brands are just the beginning of what makes Paris a hotspot for fashion enthusiasts. Check out our full list of brands that resonate with this captivating scene.

If you'd like to learn more about Paris Streetwear, check out our comprehensive FAQ here.

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A women wearing a VETEMENTS red gym track jacket

VETEMENTS

Size Guide
$$$
High
$$$ (High)
Fashion-forward
Origin
Paris, France
Made in
Europe
Founded
2014

Vetements is a French brand that is known for its unconventional approach to fashion. The brand's designs often challenge traditional ideas of beauty and incorporate oversized proportions and unusual silhouettes. Vetements has become a cult favorite among fashion insiders and is known for its unique, conceptual collections that often incorporate a sense of humor and irony.

A women wearing a LEMAIRE burgundy twisted midi dress

LEMAIRE

Size Guide
$$$$
Very High
$$$$ (Very High)
Sophisticated
Minimalist
Origin
Paris, France
Made in
Europe
Founded
1992
Lemaire is a French clothing brand that is known for its minimalistic and timeless designs. Their clothing pieces are made with high-quality materials and are often characterized by their loose and relaxed silhouettes.
A women wearing a Isabel Marant beige ezefia coat

Isabel Marant

Size Guide
$$$
High
$$$ (High)
Bohemian
Fashion-forward
Origin
Paris, France
Made in
Europe
Founded
1994
Isabel Marant is a French fashion brand that is known for its effortless and bohemian style. The brand is recognized for its use of luxurious fabrics, intricate embroidery, and unique prints that embody the free-spirited Parisian aesthetic.

Harmony Paris

Size Guide
$$$
High
$$$ (High)
Minimalist
Timeless
Origin
Paris, France
Made in
France
Founded
2012
Harmony Paris is a contemporary French fashion brand known for its minimalistic and timeless designs. The brand offers a range of high-quality wardrobe staples that are versatile, elegant, and easy to wear.

The Kooples

Size Guide
$$$
High
$$$ (High)
Classic
Grunge
Origin
Paris, France
Made in
Europe
Founded
2008

The Kooples is a French fashion brand known for its rock and roll inspired line of clothing. Made for a fashion-forward, urban audience with high-quality materials and attention to detail. The Kooples is known for its use of classic, timeless look that are both stylish and practical.

Haider Ackermann

Size Guide
$$$$
Very High
$$$$ (Very High)
Contemporary
Origin
Paris, France
Made in
France
Founded
2002

Haider Ackermann is a Colombian fashion designer known for his luxurious, modernist aesthetic and drapey, structured garments. With a romantic and bohemian flair, expect to find one of a kind looks.

A women wearing a Auralee brown wrinkled midi dress

Auralee

Size Guide
$$$$
Very High
$$$$ (Very High)
Contemporary
Minimalist
Origin
Paris, France
Made in
Japan
Founded
2015

Auralee is led by Ryota Iwai and imbues a feeling of calm elegance aligned with gentle formality, comfort meeting sensitive sophistication.

A women wearing a Maison Margiela black peached trench coat

Maison Margiela

Size Guide
$$$
High
$$$ (High)
High-Fashion
Origin
Paris, France
Made in
Italy
Founded
1988

Maison Margiela is a high-end French fashion house known for its avant-garde and experimental designs. They've gained a reputation for pushing the boundaries of traditional fashion design and has gained a cult following among fashion enthusiasts and critics alike.

A women wearing a Maison Kitsuné tan baby fox maxi dress

Maison Kitsuné

Size Guide
$$$
High
$$$ (High)
Contemporary
Origin
Paris, France
Made in
UK
Founded
2002

Maison Kitsuné is a Paris-meets-Tokyo fashion brand that doubles as a record label, art gallery and chain of cafes and restaurants around the world. You'll find this contemporary brand never settles when it comes to quality or timeless style.

A women wearing a JACQUEMUS yellow 'la robe maille sculta' maxi dress

JACQUEMUS

Size Guide
$$$$
Very High
$$$$ (Very High)
Avant-garde
Origin
Paris, France
Made in
France, Europe
Founded
2009

Jacquemus is known for avant-garde, architectural clothing and accessories with a strong focus on unique silhouettes and unexpected details.

A women wearing a Ami Paris brown draped blouse

Ami Paris

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Trendy
Contemporary
Origin
Paris, France
Made in
Portugal
Founded
2011

Ami is a French fashion brand known for its casual, trendy, and modern designs. Expect high-quality materials with a stylish youthful feel and a casual vibe with Ami.

A women wearing a Kenzo blue kenzo paris three hole denim minidress
$$$$
Very High
$$$$ (Very High)
Bold
Playful
Origin
Paris, France
Made in
China, India
Founded
1970
Kenzo is a French luxury fashion house founded by Japanese designer Kenzo Takada. The brand is known for its vibrant prints, bold colors, and unique designs that blend Eastern and Western influences.

Officine Generale

Size Guide
$$$
High
$$$ (High)
Timeless
Sophisticated
Origin
Paris, France
Made in
Europe
Founded
2012
Officine Generale is a Parisian brand known for its timeless and understated aesthetic. The brand focuses on quality materials and craftsmanship to create modern wardrobe essentials that can be worn season after season.
A women wearing a A.P.C. tan bonnie midi dress
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Paris, France
Made in
Portugal
Founded
1897

A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.

Piéces Uniques

Size Guide
$$$
High
$$$ (High)
Artisanal
Bohemian
Origin
Paris, France
Made in
Europe
Founded
2010
Piéces Uniques is a clothing brand that is known for creating unique, one-of-a-kind pieces that are made with high-quality materials. Each garment is carefully crafted with attention to detail, resulting in timeless and versatile pieces that can be worn for years to come.
An image of Yves Saint Laurent brown sl 751 jeanne sunglasses

Yves Saint Laurent

Size Guide
$$$
High
$$$ (High)
High-Fashion
Origin
Paris, France
Made in
Italy
Founded
1961

Yves Saint Laurent is a luxury fashion house founded in Paris, France and known for its elegant, timeless designs. Expect to see bold colors and patterns, as well as unconventional materials such as leather and fur.

A women wearing a Études off-white boris cardigan

Études

Size Guide
$$$
High
$$$ (High)
Artistic
Streetwear
Origin
Paris, France
Made in
Europe
Founded
2012
Études is a contemporary fashion brand that is known for its avant-garde designs and innovative approach to streetwear. The brand combines high-quality materials with unique prints and patterns to create clothing that is both stylish and functional.

The 17 Best Paris Streetwear Brands

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We hope this roundup of Paris streetwear brands helped you find your next favorite label. If we missed one, let us know — we’re always updating these lists to keep them fresh and useful.

FAQ

What defines Paris streetwear?

Paris streetwear is characterized by its blend of high fashion with urban aesthetics, often incorporating avant-garde designs, bold graphics, and unique silhouettes. It draws inspiration from the city’s rich cultural heritage, art scene, and music, making it a unique fusion of luxury and street sensibilities.

Which brands are prominent in Paris streetwear?

Some of the most prominent brands in Paris streetwear include Off-White, Balenciaga, Maison Margiela, and A.P.C. These brands often showcase a mix of luxury materials and streetwise designs, attracting both fashion enthusiasts and everyday consumers.

How can I style Paris streetwear?

To achieve the Paris streetwear look, focus on layering pieces, mixing textures, and balancing loose and fitted silhouettes. Pair oversized hoodies with tailored trousers, or wear statement sneakers with chunky outerwear. Accessories like bucket hats, crossbody bags, and bold jewelry can elevate your outfit and add a personal touch.

What are the must-have items for a Paris streetwear wardrobe?

Essential items for a Paris streetwear wardrobe include graphic tees, oversized sweatshirts, designer sneakers, tailored joggers, and statement outerwear. Additionally, unique accessories such as beanies, caps, and bold sunglasses can help complete the look and express individuality.

Where can I shop for authentic Paris streetwear?

To shop for authentic Paris streetwear, consider visiting boutique stores like Colette (now closed but often mentioned for its influence), Leclaireur, and shops in the Marais district. Online, platforms like SSENSE, Farfetch, and the official websites of popular brands offer curated selections of streetwear collections that reflect the Parisian vibe.These questions and answers encapsulate some of the most frequently asked topics related to Paris streetwear, serving as a guide for those looking to explore this fashion domain.

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