Beach towels have evolved from mere functional items to vibrant expressions of personal style, carving out their own niche within the world of fashion accessories, especially in beachwear and summer collections. They now feature bold designs, brand collaborations, and premium materials, making them a statement piece that complements the playful and colorful essence of beachwear trends and outdoor summer activities.
In this realm, brands like Slowtide elevate the everyday towel with their eco-conscious approach and striking collaborations, ensuring you stand out even while lounging on the sand. Tekla brings minimalist aesthetics with a focus on sustainability, perfect for those who appreciate sleek design, while Sand Cloud champions both style and ocean conservation—ideal for beachgoers who care about the planet. The vibe is fresh, and there are so many more to explore, so check out the full list of similar brands below.
If you'd like to learn more about Beach Towels, check out our comprehensive FAQ here.
Slowtide is a clothing brand that is known for its high-quality towels, blankets, and accessories that are designed for surfers, beach-goers, and outdoor enthusiasts. The brand is committed to using sustainable materials and ethical manufacturing practices to create products that are both stylish and eco-friendly.
Coyuchi Towels is renowned for its premium, organic cotton bath linens that blend luxury with sustainability. The brand is dedicated to offering products that are environmentally friendly, exceptionally soft, and highly absorbent, enhancing your everyday bathing experience.
Kotn started with a simple goal to create the perfect t-shirt, with quality, price, and integrity of the people who made it. Today, they’re a certified B Corporation voted Best for the World™, with the fourth-highest B Impact Score of apparel brands in North America. With each order, they invest in creating jobs, infrastructure, systems, and education to alleviate poverty and create shared, sustainable growth for their communities.
Yohji Yamamoto is a Japanese fashion designer known for his avant-garde, oversized designs and monochromatic color palettes. Expect an edgy style that blends Japanese minimalism and a European sophistication.
Jacquemus is known for avant-garde, architectural clothing and accessories with a strong focus on unique silhouettes and unexpected details.
Stone Island is a high-end fashion brand known for its high-quality, functional outerwear and sportswear, as well as its attention to detail and craftsmanship. The brand is particularly well-known for its use of technical fabrics and advanced dyeing techniques, which result in garments that are not only stylish, but also highly practical and durable.
The standard size for a beach towel is approximately 30 inches by 60 inches, but larger options, such as 34 inches by 68 inches or even oversized versions measuring 40 inches by 70 inches, are also available. Your choice should depend on your personal preference and whether you plan to share the towel with someone else or use it for lounging.
Beach towels are typically made from cotton or microfiber. Cotton towels are soft, absorbent, and durable, making them a popular choice. Microfiber towels are lightweight, quick-drying, and compact, which is perfect for travel. Ultimately, the best material depends on your priorities: comfort and absorbency versus portability and drying time.
To care for beach towels, it’s best to wash them in cold water with a mild detergent to preserve their color and absorbency. Avoid using fabric softeners, as these can reduce absorbency over time. Dry them on a low heat setting, or hang them to air dry. Regular washing after beach outings helps remove sand, salt, and chlorine that can wear down the fibers.
Though you can use a regular bath towel at the beach, it’s not ideal. Beach towels are generally larger and made to be more absorbent for water and sand. Regular bath towels tend to be smaller, less absorbent, and may not offer the same level of comfort when lying on sand or hot surfaces.
When choosing a beach towel, consider the following features: size, material, absorbency, quick-drying capabilities, and design (such as vibrant colors or patterns). You may also look for towels with sand-resistant properties or those that come with pockets or straps for easy carrying and storage.
