United by Blue is a brand that beautifully merges style with environmental consciousness, offering a range of outdoor apparel and accessories crafted from sustainable materials. Their aesthetic is a harmonious blend of rugged and refined, featuring relaxed silhouettes that prioritize comfort without sacrificing functionality. Ideal for adventurous souls who seek both utility and elegance, their pieces often sport earthy tones and practical designs, making them suitable for everything from hiking trails to weekend brunches.
In this curated list, we highlight brands like Patagonia, Fjallraven, Prana, and Outerknown, all of which embody a similar commitment to sustainability and craftsmanship. Their styles resonate with the environmentally aware consumer, offering thoughtful designs that reflect a love for nature and a desire to make a positive impact. Join us as we explore these brands and more, showcasing timeless pieces that align with a conscious lifestyle.
Founded in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing. The first store opened in Ventura, California selling bespoke mountain climbing gear before expanding its product line to include apparel created for other outdoor sports such as surfing. In addition to sportswear, Patagonia today also offers outdoor products such as camping food, sleeping bags, and backpacks. Discover more brands like Patagonia here.
Fjällräven specializes in outdoor clothing and equipment. Based in the small town of Örnsköldsvik in Sweden, where mountains, forests, and waters meet, they're dedicated to making nature more accessible. In true Swedish style, they place an emphasis on simplicity and practicality, all influenced by the nature around us.
PrAna offers sustainable and versatile activewear and casual clothing.
Outerknown is known for its sustainable and ethical approach to fashion, producing high-quality menswear using environmentally friendly materials and practices.
Tentree is a lifestyle clothing brand that has quickly established itself as one of Canada's fastest-growing apparel brands. It is sustainably made and plants 10 trees for each item purchased. They have a wide range in the product line from classic knitwear to technical jackets to basic t-shirts.
Cotopaxi is an outdoor gear and active lifestyle brand founded by Davis Smith. It is named after the Cotopaxi Volcano in Equador, near where Davis grew up. They're known for creating high-quality and sustainable gear and clothing.
Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering stylish line of clothing at affordable prices. The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.
Allbirds is a sustainable footwear brand known for its comfortable, minimalist shoes made from eco-friendly materials.
Icebreaker is a New Zealand outdoor clothing brand known for its high-quality and sustainable merino wool clothing, designed for outdoor activities and travel.
Sustainable and affordable basics and activewear
Comfortable and eco-friendly basics and loungewear.
Rothy's is a sustainable footwear brand known for its stylish, eco-friendly shoes made from recycled plastic bottles.
Columbia is an American outdoor clothing and footwear company that specializes in creating high-performance gear for a wide range of outdoor activities, from hiking and camping to fishing and skiing. They are known for their wide range of outdoor clothing and footwear, including jackets, pants, shirts, and boots, as well as a variety of accessories.
Marmot is an American outdoor clothing and gear company that creates high-performance equipment for a wide range of outdoor activities. They are known for their technical outdoor clothing, such as jackets, pants, and base layers, as well as camping and backpacking gear, including tents, sleeping bags, and packs.
Vuori is an American activewear brand known for its comfortable and versatile clothing, made from eco-friendly and sustainable materials, and designed for all types of activities.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
Think a brand feels off? We’d love your take [share feedback →]
This list of United by Blue alternatives is constantly evolving based on new finds and community picks. Got a brand you think belongs here? We’d love to hear from you.
