2010's streetwear is characterized by its effortlessly cool vibe, blending urban influences with high-fashion sensibilities. This era brought bold graphics and statement pieces to the forefront, making it a subculture that defies the norms and celebrates individuality.
Brands like Off-White and Supreme embody this spirit with their distinct designs and cultural commentary, while Hood By Air pushes the envelope with innovative aesthetics that challenge traditional streetwear boundaries. As you explore, you'll discover other iconic brands that carry this same energy and vibe throughout the full list below.
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Off-White is an Italian luxury fashion brand, founded in 2012 by designer Virgil Abloh. It's known for its streetwear-inspired, high-end fashion clothing, which have a distinctive aesthetic that blends luxury with streetwear.
Supreme is an NYC streetwear and skateboarding brand known for its limited-edition drops and collabs with premier brands and artists. Supreme's collections feature a mix of streetwear and skate culture-inspired clothing, accessories, and skateboard decks.
Vetements is a French brand that is known for its unconventional approach to fashion. The brand's designs often challenge traditional ideas of beauty and incorporate oversized proportions and unusual silhouettes. Vetements has become a cult favorite among fashion insiders and is known for its unique, conceptual collections that often incorporate a sense of humor and irony.
Ronnie Fieg, a legend amongst sneakerheads as a prominent footwear designer, founded Kith in 2012. Fieg has over 20 years of hands-on experience in the footwear industry and was able to build Kith as an extension of his mind, seeking to transform the fashion industry one shoe at a time. He has since built one of the most sought after streetwear brands that blends contemporary design with a more urban aesthetic.
Moncler is a French luxury outerwear brand that was founded in 1952 in Monestier-de-Clermont, France. The company is known for its high-end down jackets and performance fabrics, and has since expanded to offer a range of luxury clothing and accessories.
Balenciaga is a luxury fashion brand known for its contemporary, innovative designs. Expect a commitment to craftsmanship and attention to detail, with their clothing often characterized by clean lines, modern silhouettes, and high-quality materials.
A Bathing Ape (BAPE) is a Japanese streetwear brand known for its bold and colorful designs, featuring the iconic ape logo, and worn by fans of hip-hop and urban fashion worldwide.
Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections. Owens is particularly known for his dark, gothic aesthetic, and his clothing often has a dramatic and sculptural quality to it. Discover more brands like Rick Owens here.
Originally founded as a skate team in 2010, Palace has grown into a fully-fledged skateboarding crew and streetwear phenomenon. With highly anticipated drops, you'll find a wealth of references into their designs that celebrate broader elements of British culture and 90s streetwear fashion.
Yohji Yamamoto is a Japanese fashion designer known for his avant-garde, oversized designs and monochromatic color palettes. Expect an edgy style that blends Japanese minimalism and a European sophistication.
Fear of God is an American streetwear brand known for its luxurious, high-end take on casual clothing. It quickly gained a reputation for elevated takes on classic streetwear staples.
Only NY, founded in 2007, has created a fun-loving and community-based NYC streetwear and skate brand. Their graphic-based approach to design brings forth the pulse of NYC in a colorful way. You'll find a wide range of street, sport, and outdoor apparel and accessories. Discover more brands like Only NY here.
Streetwear in the 2010s was characterized by a blend of high fashion, skate culture, and urban lifestyle influences. Key elements included oversized silhouettes, graphic tees, hoodies, and joggers. Brands like Supreme, Off-White, and A Bathing Ape became iconic, blending street sensibilities with luxury aesthetics. The DIY ethos of street culture and collaborations with established fashion houses also defined the era, pushing streetwear into the high fashion mainstream.
Social media, particularly platforms like Instagram, played a crucial role in shaping streetwear during the 2010s. It allowed brands to directly connect with consumers and showcase their collections in real-time. Influencers and celebrities began to play a significant role in popularizing streetwear brands, making it easier for trends to spread rapidly. The "drop" culture, where limited-edition items were released periodically, was effectively marketed through these channels, driving demand and exclusivity.
Collaborations became a hallmark of streetwear in the 2010s, as brands frequently joined forces with artists, musicians, and other fashion labels. These partnerships, such as Nike x Off-White and Supreme x Louis Vuitton, helped to elevate streetwear's status by combining different cultural touchpoints. Collaborations also resulted in a unique fusion of styles and a scarcity effect, further enhancing brand desirability and driving sales.
Significant brands that emerged and gained prominence in the streetwear scene during the 2010s included Supreme, Off-White, Fear of God, Palace Skateboards, and A Bathing Ape (BAPE). These brands were known for their distinctive designs, cultural relevance, and ability to create a sense of community and identity among their followers. Additionally, luxury brands like Balenciaga and Gucci started incorporating streetwear elements into their collections, blurring the lines between high fashion and street culture.
"Hype" became a driving force in the streetwear market during the 2010s, with limited product releases and exclusive drops fueling consumer desire. The rarity of certain items created a reselling culture where fans were willing to pay exorbitant prices for sought-after pieces. This hype was not just about the products themselves but also tied into the status and social currency that came with owning certain items, leading to a thriving secondary market and online reselling platforms like StockX and Grailed. These questions cover the essence of 2010's streetwear and its cultural impact on fashion.
