{"pillar":"Shona Joy​","rows":[{"name":"BEC + BRIDGE","score":85,"style":"Contemporary","price":"High","whySimilar":"BEC + BRIDGE shares a similar emphasis on sophisticated and chic designs, making them appealing to a similar demographic."},{"name":"CAMILLA AND MARC","score":84,"style":"Contemporary","price":"Med-High","whySimilar":"Both brands focus on sophisticated, high-quality garments that blend modern elegance with timeless style."},{"name":"Silk Laundry","score":82,"style":"Luxury","price":"Med-High","whySimilar":"Silk Laundry offers luxurious fabrications and a chic aesthetic similar to Shona Joy, focusing on timeless designs."},{"name":"Fleur du Mal","score":82,"style":"Luxury","price":"Med-High","whySimilar":"Shares luxury style, similar neutral palette, and emphasis on luxury fabrics."},{"name":"Scanlan Theodore","score":80,"style":"Contemporary","price":"High","whySimilar":"Scanlan Theodore features tailored, sophisticated pieces similar to the elegant designs of Shona Joy."},{"name":"Lanvin","score":80,"style":"Luxury","price":"Med-High","whySimilar":"Strong alignment in luxury style and use of high-quality materials."},{"name":"Dion Lee","score":79,"style":"Luxury","price":"Very High","whySimilar":"Like Shona Joy, Dion Lee emphasizes modern elegance and high-quality fabrics in their designs."},{"name":"Cushnie","score":79,"style":"Luxury","price":"High","whySimilar":"Luxury style with tailored, structured designs, and use of luxury fabrics."},{"name":"SIR the Label","score":78,"style":"Minimalist","price":"High","whySimilar":"SIR the Label shares a passion for elegant, minimalist designs that are high-quality and chic."},{"name":"C/MEO Collective","score":76,"style":"Contemporary","price":"High","whySimilar":"Both C/MEO Collective and Shona Joy create contemporary pieces aimed at fashionable, sophisticated women."}]}