Japanese streetwear brands are renowned for their unique and avant-garde designs that blend traditional Japanese aesthetics with modern street style. They’re celebrated for meticulous attention to detail, high-quality craftsmanship, and innovative material use, creating pieces that not only stand out but also tell a story.
Brands like visvim bring a rugged authenticity with their artisanal approach, while Undercover challenges conventional styles with its subversive take on streetwear culture. Sacai impresses with its distinctive layering and unexpected fabric combinations, making each piece not just clothing but a statement, showcasing the innovative spirit of Japanese fashion. Discover more of these captivating brands in our curated list below.
Visvim is a Japanese brand known for its artisanal approach to fashion, blending traditional Japanese craftsmanship with modern design to create high-quality clothing and accessories with a minimalist aesthetic.
Undercover is a Japanese clothing brand primarily known for its avant-garde and often dark designs, which blend elements of punk, streetwear, and high fashion. The brand's collections often feature unexpected details and innovative use of materials, as well as an emphasis on storytelling and narrative themes.
A Bathing Ape (BAPE) is a Japanese streetwear brand known for its bold and colorful designs, featuring the iconic ape logo, and worn by fans of hip-hop and urban fashion worldwide.
Neighborhood is a Japanese brand known for its rebellious and iconic designs, inspired by motorcycle culture and featuring unique graphics and a distinct Japanese aesthetic.
Yohji Yamamoto is a Japanese fashion designer known for his avant-garde, oversized designs and monochromatic color palettes. Expect an edgy style that blends Japanese minimalism and a European sophistication.
Kapital is a Japanese clothing brand known for their high-quality, unique denim and workwear-inspired clothing.
Human Made is a Japanese streetwear brand co-founded by musician and producer Nigo, known for its vintage-inspired designs, with a focus on high-quality materials and attention to detail.
Auralee is led by Ryota Iwai and imbues a feeling of calm elegance aligned with gentle formality, comfort meeting sensitive sophistication.
Keita Ikeuchi and Mihoko Mori established wander in 2011 as a result of their shared vision of creating “fashion in the nature / mountains just as enjoyable”. They've been striving to provide sophisticated outdoor garments that combine high-fashion styles that appeal to customers' senses with the functionality and practicality of outdoor clothing.
White Mountaineering is known for unique, fashion-forward outdoor clothing that blends traditional Japanese textile techniques with modern design.
nanamica was established in Tokyo in 2003 with the goal of uniting individuals from around the world and with diverse cultural backgrounds in order to construct products that will have long-lasting significance, rather than being concerned with fads or the latest trends. The clothes are made of high-quality materials and are suited to everyday wear because of their advanced seams, fine finishes, and meticulous cuts. The oceans combine to form 'House of the Seven Seas,' denoting the unification of the world.
Blue Blue Japan is a denim brand that offers a range of indigo-dyed clothing and accessories. The brand is known for its use of traditional Japanese dyeing techniques, natural materials, and sustainable practices. Their designs often incorporate unique textures and patterns created through the dyeing process.
The Viridi-Anne is a Japanese fashion brand known for its minimalist, utilitarian designs. Founded by designer Takahiro Miyazaki in the early 2000s, the brand has gained a reputation for its clean, understated aesthetic and focus on high-quality construction.
Led by Daiki Suzuki out of New York in 1999, you’ll find a more unique collection that pushes the boundary and strays from conventional design.
Goldwin has been inspired by the connection between humans and nature in the production of our products for more than 70 years. It is their belief that nature's most important lesson is harmony, and that nature teaches us the greatest lessons. They design all of their products to improve quality of life in order to create a circular economy in which clothing works with the world as much as humans do.
Wacko Maria is a Japanese clothing brand known for its unique blend of punk and Americana styles. The brand is recognized for its high-quality fabrics, bold graphics, and attention to detail in their designs.
