Streetwear in Italy is a fusion of high fashion and urban culture, blending luxury craftsmanship with edgy street style influences. Italian streetwear brands effortlessly combine sartorial elegance with a rebellious attitude, showcasing impeccable tailoring, premium materials, and bold graphics.

Leading the charge in this movement are brands like MSGM, with its vibrant designs and playful aesthetics; Marcelo Burlon County of Milan, known for its striking graphics that draw on cultural narratives; and Palm Angels, which seamlessly marries California cool with Italian flair. These labels exemplify how Italian streetwear is both a nod to tradition and a push towards the avant-garde, making their mark on the global stage. Explore the full list of Italian streetwear brands below to discover more about the creative forces shaping this vibrant scene.

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A women wearing a semi-formal outfit in grey by MSGM
$$-$$$
Med-High
$$-$$$ (Med-High)
Bold
Contemporary
Origin
Milan, Italy
Made in
Europe
Founded
2009
MSGM is a contemporary Italian fashion brand known for its bold and vibrant designs. The brand's signature style features playful prints, bold colors, and unexpected combinations that appeal to a young and fashion-forward audience.

Marcelo Burlon County of Milan

Size Guide
$$$$
Very High
$$$$ (Very High)
Streetwear
Edgy
Origin
Milan, Italy
Made in
Europe
Founded
2012
Marcelo Burlon County of Milan is known for its bold and graphic designs that incorporate streetwear elements with high-end fashion. The brand is recognized for its use of vibrant colors, animal prints, and intricate graphics that appeal to the fashion-forward youth culture.
A women wearing a Palm Angels green half-zip minidress

Palm Angels

Size Guide
$$$
High
$$$ (High)
Streetwear
Skateboarding
Origin
Milan, Italy.
Made in
China, Vietnam
Founded
2014
Palm Angels is a clothing brand that is known for its unique blend of skate culture and high-end fashion. Their collections feature bold graphics, oversized silhouettes, and streetwear-inspired designs that have gained a cult following among fashion enthusiasts and celebrities alike.

Stone Island

Size Guide
$$$
High
$$$ (High)
Premium Basics
Athleisure
Origin
Ravarino, Italy
Made in
Italy
Founded
1982

Stone Island is a high-end fashion brand known for its high-quality, functional outerwear and sportswear, as well as its attention to detail and craftsmanship. The brand is particularly well-known for its use of technical fabrics and advanced dyeing techniques, which result in garments that are not only stylish, but also highly practical and durable.

A women wearing a Diesel gray d-jaral maxi dress
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Denim
Origin
Molvena, Italy
Made in
Italy, Asia
Founded
1892
Diesel is a fashion brand known for its edgy and rebellious style. They are recognized for their innovative denim designs and their use of unconventional materials in their clothing.
A women wearing a C.P. Company orange crewneck sweater

C.P. Company

Size Guide
$$$
High
$$$ (High)
Technical
Streetwear
Origin
Bologna, Italy
Made in
Italy
Founded
1975

C.P. Company is an Italian luxury fashion known for its use of high-quality fabrics and innovative garment dyeing techniques. They are well-known for their technical and functional aesthetic of sportswear with inspiration intersecting military, the outdoors, and urban fashion.

Ih Nom Uh Nit

Size Guide
$$$
High
$$$ (High)
Streetwear
Luxury
Origin
Los Angeles, USA
Made in
Italy
Founded
2015
Ih Nom Uh Nit is a luxury streetwear brand known for its unique and edgy designs that blend high fashion with urban style. The brand is recognized for its bold graphics, intricate embroidery, and use of premium materials.

Missoni

Size Guide
$$$$
Very High
$$$$ (Very High)
Luxury
Knitwear
Origin
Sumirago, Italy
Made in
Italy
Founded
1953
Missoni is a luxury Italian fashion brand known for its iconic zigzag patterns and colorful knitwear. The brand has a distinctive style that combines traditional craftsmanship with modern design elements, making it a favorite among fashion-forward individuals.
$$-$$$
Med-High
$$-$$$ (Med-High)
Bold
Streetwear
Origin
Milan, Italy
Made in
Italy
Founded
2015
GCDS, short for "God Can't Destroy Streetwear," is an Italian brand known for its bold, street-style aesthetic with a playful edge. It frequently incorporates pop culture references, vibrant colors, and innovative designs into its high-quality streetwear, gaining recognition globally.
$$$$
Very High
$$$$ (Very High)
Luxury
High-end
Origin
Naples, Italy
Made in
Italy
Founded
1968
Kiton is an esteemed Italian brand celebrated for its meticulous craftsmanship and premium materials, particularly in men's suiting. With an emphasis on traditional Neapolitan tailoring, Kiton delivers timeless elegance and sophistication in each piece.
$$$$
Very High
$$$$ (Very High)
Quality Outdoors
High-quality
Origin
Lesmo, Italy
Made in
Italy
Founded
1948
Herno is a luxury Italian brand that specializes in outerwear. Known for their high-quality materials and attention to detail, Herno offers stylish and functional jackets and coats that are perfect for any occasion.
$$
Med
$$ (Med)
Vintage-inspired
Sportswear
Origin
Biella, Italy
Made in
Asia
Founded
1911
Fila is a sportswear brand that is known for its retro-inspired designs and classic athletic styles. The brand has a strong presence in the sneaker and streetwear market, with its signature logo and bold colorways.

Giorgio Armani

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Sophisticated
Timeless
Origin
Milan, Italy
Made in
Italy
Founded
1975
Giorgio Armani is a luxury Italian fashion brand known for its timeless and sophisticated designs. The brand is recognized for its use of high-quality fabrics, impeccable tailoring, and minimalist yet elegant aesthetic.
An image of Versace black medusa biggie acetate sunglasses

Versace

Size Guide
$$$$
Very High
$$$$ (Very High)
Luxury
Bold Graphics
Origin
Milan, Italy
Made in
Italy
Founded
1978

Versace is an Italian fashion house known for its bold and sexy fashion designs, often featuring vibrant colors, prints, and embellishments.

A women wearing a Dolce&Gabbana blue floral lace a-line minidress

Dolce&Gabbana

Size Guide
$$$
High
$$$ (High)
Luxury
Contemporary
Origin
Milan, Italy
Made in
Italy
Founded
1985
Dolce & Gabbana is a luxury fashion brand that is known for its opulent and glamorous designs. The brand is famous for its use of bold prints, intricate embroidery, and rich fabrics, creating a signature style that exudes Italian elegance and sophistication.
A women wearing a Valentino black velvet silk-lined minidress

Valentino

Size Guide
$$$$
Very High
$$$$ (Very High)
Luxury
Graphic-forward
Origin
Rome, Italy
Made in
Italy
Founded
1960

Valentino is an Italian fashion brand known for its romantic and glamorous fashion designs, often featuring luxurious fabrics and intricate details.

Dsquared2

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Urban
Edgy
Origin
Milan, Italy
Made in
Italy
Founded
1994
Dsquared2 is a high-end fashion brand founded by Canadian twin brothers Dean and Dan Caten. The brand is known for its edgy and provocative designs, combining Canadian wit and Italian tailoring to create a unique and luxurious aesthetic.
$$$
High
$$$ (High)
Bohemian
Luxury
Origin
Milan, Italy
Made in
Italy
Founded
1968
Etro is known for its unique prints and patterns that are inspired by travel and different cultures. The brand combines traditional Italian craftsmanship with a bohemian aesthetic to create luxurious and eclectic pieces.

RetroSuperFuture

Size Guide
$$$
High
$$$ (High)
Contemporary
Vintage-inspired
Origin
Milan, Italy
Made in
Europe
Founded
2007
RetroSuperFuture is a fashion brand that is known for its stylish and high-quality sunglasses. Their designs are often bold and unique, making them a popular choice for those who want to stand out from the crowd.
$$
Med
$$ (Med)
Sportswear
Streetwear
Origin
Turin, Italy
Made in
Asia
Founded
1911
Kappa is a clothing brand that is known for its sportswear and streetwear designs. The brand is recognized for its iconic logo, featuring a man and woman sitting back to back in sportswear.
A women wearing a line green dress

Miu Miu

Size Guide
$$$$
Very High
$$$$ (Very High)
Playful
Luxury
Origin
Milan, Italy
Made in
Asia
Founded
1993
Miu Miu is a luxury fashion brand that is known for its playful and feminine designs. The brand offers a range of clothing, accessories, and footwear that are characterized by bold colors, unique prints, and unconventional details.
A women wearing a Prada black wool gabardine minidress
$$$
High
$$$ (High)
Minimalist
Origin
Milan, Italy
Made in
Italy
Founded
1913

Prada is an Italian brand known for its minimalist and modern fashion designs, often featuring clean lines and simple shapes.

A women wearing a Zegna brown & black oasi sweater
$$$
High
$$$ (High)
Luxury
Formal
Origin
Trivero, Italy
Made in
Italy, Switzerland, China
Founded
1910
Zegna is a luxury Italian fashion brand that is known for its high-quality fabrics and expert tailoring. The brand specializes in men's clothing and offers a range of elegant and sophisticated pieces, from suits and jackets to casual wear.

23 Italian Streetwear Brands

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