Asian streetwear has evolved significantly over the years, becoming a major influence on the global fashion scene. Initially inspired by Western streetwear trends, it has since developed its own distinct identity, blending traditional Asian aesthetics with contemporary urban style.
Brands like visvim showcase a commitment to craftsmanship, merging heritage workwear with modern silhouettes, while Ader Error plays with abstract designs and a playful approach to street style. Meanwhile, Wacko Maria infuses bold graphics and unique storytelling into their pieces, creating a narrative that resonates with fashion-forward individuals. Check out the full list of brands that capture this vibrant movement below.
If you'd like to learn more about Streetwear in Asia, check out our comprehensive FAQ here.
Visvim is a Japanese brand known for its artisanal approach to fashion, blending traditional Japanese craftsmanship with modern design to create high-quality clothing and accessories with a minimalist aesthetic.
Beams Plus is a Japanese heritage-inspired menswear company that can most easily be summarized as 'American style, made in Japan'. With a keen attention to detail in regards to fit and fabrics, they've created a timeless aesthetically driven brand all with a contemporary Japanese fit.
Undercover is a Japanese clothing brand primarily known for its avant-garde and often dark designs, which blend elements of punk, streetwear, and high fashion. The brand's collections often feature unexpected details and innovative use of materials, as well as an emphasis on storytelling and narrative themes.
A Bathing Ape (BAPE) is a Japanese streetwear brand known for its bold and colorful designs, featuring the iconic ape logo, and worn by fans of hip-hop and urban fashion worldwide.
Neighborhood is a Japanese brand known for its rebellious and iconic designs, inspired by motorcycle culture and featuring unique graphics and a distinct Japanese aesthetic.
Wacko Maria is a Japanese clothing brand known for its unique blend of punk and Americana styles. The brand is recognized for its high-quality fabrics, bold graphics, and attention to detail in their designs.
Kapital is a Japanese clothing brand known for their high-quality, unique denim and workwear-inspired clothing.
Yohji Yamamoto is a Japanese fashion designer known for his avant-garde, oversized designs and monochromatic color palettes. Expect an edgy style that blends Japanese minimalism and a European sophistication.
nanamica was established in Tokyo in 2003 with the goal of uniting individuals from around the world and with diverse cultural backgrounds in order to construct products that will have long-lasting significance, rather than being concerned with fads or the latest trends. The clothes are made of high-quality materials and are suited to everyday wear because of their advanced seams, fine finishes, and meticulous cuts. The oceans combine to form 'House of the Seven Seas,' denoting the unification of the world.
Blue Blue Japan is a denim brand that offers a range of indigo-dyed clothing and accessories. The brand is known for its use of traditional Japanese dyeing techniques, natural materials, and sustainable practices. Their designs often incorporate unique textures and patterns created through the dyeing process.
Led by Daiki Suzuki out of New York in 1999, you’ll find a more unique collection that pushes the boundary and strays from conventional design.
White Mountaineering is known for unique, fashion-forward outdoor clothing that blends traditional Japanese textile techniques with modern design.
Auralee is led by Ryota Iwai and imbues a feeling of calm elegance aligned with gentle formality, comfort meeting sensitive sophistication.
Streetwear culture in Asia is characterized by a unique blend of local influences, global fashion trends, and subcultures. It often incorporates elements of youth culture, hip-hop, skateboarding, and art. Asian streetwear brands frequently draw inspiration from their cultural heritage, incorporating traditional motifs, colors, and designs into modern apparel. Additionally, the community aspect is prominent, with events like pop-up shops, fashion shows, and sneaker releases fostering engagement among enthusiasts.
Major Asian cities recognized as streetwear hubs include Tokyo, Seoul, Shanghai, and Hong Kong. Tokyo is famous for its avant-garde style and boutiques, while Seoul has risen in prominence with a thriving K-fashion scene influencing global trends. Shanghai's rapid urbanization and growing youth market have made it a hotspot for streetwear brands, while Hong Kong serves as a gateway for international brands and boasts a diverse streetwear community.
The Asian streetwear scene has notably influenced global fashion through its unique aesthetics, innovative designs, and vibrant color palettes. Japanese designers like Nigo and brands like A Bathing Ape (BAPE) have set trends that resonate worldwide. Moreover, the emergence of K-pop idols and influencers sporting streetwear has significantly contributed to the global appeal of Asian styles. Collaborations between local brands and international labels further enhance this influence, allowing for cross-cultural exchanges that inspire the global streetwear market.
Some of the most popular streetwear brands in Asia include A Bathing Ape (BAPE), Comme des Garçons, Off-White, and Supreme. Additionally, local brands like JNBY from China, A-PT (A Piece of the Action) from South Korea, and an assortment of Japanese labels like Neighborhood and Undercover are gaining recognition for their unique approaches to streetwear. The popularity of these brands varies by region, reflecting local tastes and trends.
To spot authentic streetwear items, start by researching the brand’s official channels and retailers. Pay attention to labeling, stitching quality, and packaging, as established brands usually maintain high standards in these areas. Established streetwear items often come with authenticity tags or certificates. Moreover, be cautious of counterfeit products by checking for consistent styles and availability; if a product seems too good to be true (e.g., a heavily discounted price for a highly sought-after item), it might not be authentic. Authenticity verification websites and community forums can also provide insights and advice on spotting fakes.
