Saturdays NYC has transcended its roots in surf culture, evolving into a go-to contemporary lifestyle brand that merges effortless style with a laid-back vibe. With quality craftsmanship and a focus on modern aesthetics, it captures the essence of a coastal lifestyle without being overtly tied to any singular theme.
For those who appreciate the nuances of that aesthetic, brands like Banks Journal embody a relaxed vibe with a stylish edge, while OAS Swimwear brings a chic twist to beachwear that feels both fresh and sophisticated. Deus Ex Machina balances ruggedness and refinement, making it perfect for the modern adventurer, so if you're seeking more brands that echo that blend of quality and laid-back allure, check out the full list below.
Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.
General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle. They are obsessed with minimalism and the fine details of their garments, which are made to be worn loose and casual. Their meticulous craftsmanship can be seen extended into their one-of-a-kind handmade home decor items.
Former is an independently owned and operated clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder. Through harnessing the creativity of some of the most influential surfers of our generation, they've created a brand they not only want ride for, but to wear too.
Adam Mar is a casual clothing brand that blends West Coast style beach vibes and East Coast design. Design in Montauk, New York this label is sure to come through for all your casual wardrobe needs.
