Saturdays NYC has transcended its roots in surf culture, evolving into a go-to contemporary lifestyle brand that merges effortless style with a laid-back vibe. With quality craftsmanship and a focus on modern aesthetics, it captures the essence of a coastal lifestyle without being overtly tied to any singular theme.
For those who appreciate the nuances of that aesthetic, brands like Banks Journal embody a relaxed vibe with a stylish edge, while OAS Swimwear brings a chic twist to beachwear that feels both fresh and sophisticated. Deus Ex Machina balances ruggedness and refinement, making it perfect for the modern adventurer, so if you're seeking more brands that echo that blend of quality and laid-back allure, check out the full list below.
Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.
DEUS EX MACHINA ("GOD FROM THE MACHINE") launched in Australia’s 2006, with some badass customised motorcycles and a quaint notion that doing something is more fun than just owning something. From there, they've blended surf and motorcycles to create a style unique to them.
General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle. They are obsessed with minimalism and the fine details of their garments, which are made to be worn loose and casual. Their meticulous craftsmanship can be seen extended into their one-of-a-kind handmade home decor items.
Former is an independently owned and operated clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder. Through harnessing the creativity of some of the most influential surfers of our generation, they've created a brand they not only want ride for, but to wear too.
Adam Mar is a casual clothing brand that blends West Coast style beach vibes and East Coast design. Design in Montauk, New York this label is sure to come through for all your casual wardrobe needs.
Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.
Done exploring brands like Saturdays NYC? Head over to our full brand discovery hub or check out other curated guides for more style inspiration.
