discoThe brands to know, what Mexico does best, and where to start, from Mexico City running and tailoring labels to León's welted boots.
Pick the one that looks most like you, or browse without choosing. The picks and the full list follow your choice.
Start from a brand you know. Each pairing says what's similar and what changes.
Two starting points for each style. Choose a style above to see only those.
Founded in Mexico City in 2018 as a streetwear label, it turned to running from 2019. It runs five shops in Mexico City and its metro area, plus one in Guadalajara.
Start with Race singlets, training tees and caps, and the adidas collaboration pieces.
PAY'S takes the Mexican sweater, blanket, poncho and sarape and gives them loud colour and graphic motifs. It is the easiest way into Mexican textile references without buying a costume.
Start with Patterned crewnecks and the ponchos.
Patricio Campillo founded the label in Mexico City in 2016 as The Pack and renamed it Campillo a year later. It draws on charro culture and Mexican modernist architecture, in linen, silk, wool and leather.
Start with Tailored jackets and trousers, and the made-to-order pieces.
Ricardo Campa uses NÁMENK to pair Mexican handcraft with contemporary clothes. Its leather goods, rugs and jewellery are made by hand in Mexico.
Start with Leather goods first, then the T-shirts and work shirts with leather trims.
Nathan Finkelstein founded it in Mexico City in 2020. It builds outdoor jackets and trousers from technical fabrics, made for the city's rain-or-shine weather.
Start with The fireman-style jacket and the Friedland trousers.
Open on Havre in Colonia Juárez since at least 2014, Caballería pairs its own line with a shop and a barbershop in a three-storey townhouse. The shop's edit runs from streetwear to tailoring.
Start with Its own shirts, trousers and boots before the other labels it stocks.
Hugo Fonce founded Unmarked in León in 2011. Where most of the city's factories make shoes for other brands, it sells its own designs, built with stitchdown and Goodyear-welt construction.
Start with Goodyear-welted boots, made in small batches in its own León factories.
Every brand here was founded in Mexico or is run from there. How we decide what counts.
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Four details to look for, and why they matter.
Look for A stitched welt around the edge of the sole, which is what lets a cobbler resole the boot
Why it matters León took up Goodyear welting to build resoleable boots, so a good pair can be repaired rather than replaced.
Explore Unmarked →
Look for A sarape-style layout: a central diamond or medallion, a patterned field and a border
Why it matters That three-part layout comes from the Saltillo sarape, the wearing blanket traded through northern Mexico from the 1700s.
Explore PAY'S →
Look for Charro references in the details, such as horsehair trims and leather belts, on linen, silk or wool
Why it matters Campillo sticks to a fixed set of natural materials; by its founder's account, all but the fusing are biodegradable.
Explore The Pack →
Look for Race singlets, training tees and caps, plus the pieces made with adidas
Why it matters It makes kit for people who run every week, so it is cut for movement first; the graphics carry it into everyday wear.
Explore Hermanos Koumori →If you know Hermanos Koumori's running kit or a Caballería shirt and want a next step. Each step costs more and asks more of you; it isn't a ranking of quality, and you don't need to climb it in order.
Running tees and caps, or shirts from a Juárez menswear house: the easiest way in.
Start with A Hermanos Koumori tee or cap, or a Caballería shirt.
Pop-folk knits and ponchos built on the Mexican sarape and blanket.
Start with One patterned cotton crewneck.
Handmade leather and technical outdoor jackets from small Mexico City labels.
Start with A NÁMENK leather piece, or one Mucha Carne jacket.
Welted León boots and charro-informed tailoring: built to fit and to last.
Start with A pair of welted boots from Unmarked.
The full list Disco covers. Search, or narrow by style, category and price.
Hermanos Koumori$$$Mexico City streetwear studio making cut-and-sew basics, graphic tees and five-panel caps built around narrative, editorial-driven collections.Graphic street and knits · Jeans & denim · Mexico CityProfile →
The Pack$$$Mexico City label by Patricio Campillo, pairing rigorous tailoring with charro and hacienda references and materials made by Mexican artisan workshops.Tailoring and dress · Sneakers · Mexico CityProfile →
NÁMENK$$$Mexico City label by Ricardo Campa making hand-crafted leather goods, jewelry and workwear-inspired apparel rooted in Mexican artisan techniques.Leather and boots · Jackets · Mexico CityProfile →Associated with Mexico
Graziano and Gutiérrez$$$Portland-based Mexican-American workwear label making made-to-order jackets and trousers from handwoven Oaxacan and Chiapan artisan textiles.Outdoor and workwear · Shirts & overshirts · PortlandProfile →Associated with Mexico![A man wearing hoffman shirt- beige [flexi-shield]](/img/brand-images/634a01e3a626bc34a896dcba/65d512774b1f2e223f4f6802_ina5Qf2bO23xKplDq1nwpDjzJv9L7w-iU8zZtpGQK6A.png?width=160&resize=contain&quality=75)
Mucha Carne$$$Small Mexico City label making locally handcrafted outdoor- and workwear-inspired jackets, trousers and hand-sewn hats in muted, functional palettes.Outdoor and workwear · Sweaters & knitwear · Mexico CityProfile →
PAY'S$$$Mexico City unisex knitwear label making brightly patterned cotton sweaters, ponchos and sarapes that fuse Mexican folk motifs with pop-culture graphics.Graphic street and knits · Shirts & overshirts · Mexico CityProfile →
Casa Caballeria$$Mexico City menswear label and Colonia Juárez concept store, founded 2014, mixing reworked gentleman's tailoring with barbering and tattooing.Tailoring and dress · Shirts & overshirts · Mexico CityProfile →
Unmarked$$$Mexican footwear label from León making handcrafted leather boots and shoes that blend traditional shoemaking with contemporary design.Leather and boots · Sneakers · LeónProfile →
Tony Delfino$$Mexico City streetwear label founded in 2008 by illustrators Smithe, Dhear and Mike, known for graphic-heavy, small-run tees, shirts and outerwear.Graphic street and knits · Dress shoes · Mexico CityProfile →
BARRAGÁN$$$BARRAGÁN is Víctor Barragán's experimental Mexican label making genderless, deconstructed garments presented through art direction, photography and performance.Graphic street and knits · Tops · Mexico CityProfile →
1/8 Takamura$$$Mexico City studio by Guillermo Vargas making seasonless Mexican-Japanese workwear: cotton chore coats, kimono-cut jackets and boxy shirting.Outdoor and workwear · Jewelry · Mexico CityProfile →
Panam$Mexico's heritage sneaker brand since 1962, making affordable retro tenis and viral collaborations with Mexican pop-culture icons.Graphic street and knits · Footwear · Mexico CityProfile →A brand is Mexican here if it was founded in Mexico or is based in Mexico today; being made in Mexico, a Mexican founder or a Mexican look does not count on its own.
It depends on what you want:
Seven are. Hermanos Koumori, The Pack, NÁMENK, Mucha Carne, PAY'S and Casa Caballería are in Mexico City, and Unmarked is in León. Graziano and Gutiérrez is a Mexican-American label based in Portland, Oregon. Its fabrics are woven by artisan families in Oaxaca and Chiapas.
Casa Caballería is the only mid-priced label on the list. Every other brand sits in the mid-to-high tier, so expect to pay more for most of these pieces.
Its official site is split into running and lifestyle lines. The lifestyle range covers cut-and-sew basics, graphic T-shirts, text-print pullovers and five-panel caps tied to narrative collections. It sells direct and through retailers including Urban Outfitters.
Each brand's own store comes first, for example unmarked.mx, NÁMENK's Instagram, or Casa Caballería's shop in Colonia Juárez. Named stockists include:
How we chose: every brand here is in Disco's directory, placed by where it was founded or is based today. Styles, picks and pairings are editorial, drafted from the catalog and published sources; researched, not wear-tested.
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![A man wearing hoffman shirt- beige [flexi-shield]](/img/brand-images/634a01e3a626bc34a896dcba/65d512774b1f2e223f4f6802_ina5Qf2bO23xKplDq1nwpDjzJv9L7w-iU8zZtpGQK6A.png?width=640&resize=contain&quality=75)
