Chrome Hearts exudes unapologetic luxury and craftsmanship, merging rebellious spirit with impeccable detailing. Founded on a foundation of rock ‘n’ roll attitude, the brand’s handcrafted jewelry, leather goods, and eyewear stand as a symbol of individuality and edge. Each piece features exquisite materials, from sterling silver hardware to fine leathers, showcasing the label’s dedication to artistry and authenticity. More than just accessories, Chrome Hearts represents a lifestyle where bold expression meets refined taste.


Brands like Rick Owens, known for their avant-garde silhouettes and dark romanticism, and AMIRI, which brings an LA-infused luxury streetwear aesthetic, share Chrome Hearts’ appreciation for craftsmanship and cultural edge. Balenciaga and Vetements channel a similarly irreverent, boundary-pushing design ethos, while Maison Margiela and Ann Demeulemeester explore the intersection of rebellion and refinement. Dive into our curated list to discover more brands that echo Chrome Hearts’ fearless individuality and artisanal precision.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Rick Owens
Match (%)
Style
$$$$
Why Similar?
AMIRI
Match (%)
Style
$$$
Why Similar?
Enfants Riches Déprimés
Match (%)
Style
$$$$
Why Similar?
John Varvatos
Match (%)
Style
$$$
Why Similar?
Alexander McQueen
Match (%)
Style
$$$
Why Similar?
Givenchy
Match (%)
Style
$$$
Why Similar?
Balenciaga
Match (%)
Style
$$$
Why Similar?
Mulberry
Match (%)
Style
$$$$
Why Similar?
Yves Saint Laurent
Match (%)
Style
$$$
Why Similar?
David Koma
Match (%)
Style
$$$$
Why Similar?
Price
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A women wearing a Rick Owens black porterville metro coat

Rick Owens

Size Guide
$$$$
Very High
$$$$ (Very High)
High-Fashion
Origin
Los Angeles, USA
Made in
Italy
Founded
1994

Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections. Owens is particularly known for his dark, gothic aesthetic, and his clothing often has a dramatic and sculptural quality to it. Discover more brands like Rick Owens here.

$$$
High
$$$ (High)
Luxury
Origin
Los Angeles, USA
Made in
United States
Founded
2013

AMIRI is a luxury fashion brand known for its high-quality, rock-inspired clothing, often featuring intricate embroidery and distressed detailing.

Enfants Riches Déprimés

Size Guide
$$$$
Very High
$$$$ (Very High)
Luxury
Edgy
Origin
Los Angeles, USA
Made in
Europe
Founded
2012
Enfants Riches Déprimés is a high-end fashion brand that is known for its edgy and avant-garde designs. The brand is characterized by its dark and moody aesthetic, and its use of luxurious materials and intricate details.

John Varvatos

Size Guide
$$$
High
$$$ (High)
Sophisticated
Edgy
Origin
Detroit, United States
Made in
Asia
Founded
2000
John Varvatos is a luxury menswear brand that is known for its rock and roll aesthetic, blending classic tailoring with edgy and modern elements. The brand is recognized for its high-quality materials, attention to detail, and unique designs that appeal to the modern man with a rebellious spirit.
A women wearing a Alexander McQueen black slashed harness midi dress

Alexander McQueen

Size Guide
$$$
High
$$$ (High)
Avant-garde
Edgy
Origin
London, England
Made in
Europe
Founded
1992
Alexander McQueen is a luxury fashion brand known for its avant-garde and dramatic designs. The brand is recognized for its edgy and rebellious aesthetic, often incorporating intricate details and unconventional materials into its pieces.
An image of Givenchy red nano voyou ba

Givenchy

Size Guide
$$$
High
$$$ (High)
Creative
Luxury
Origin
Paris, France
Made in
Italy
Founded
1952

Givenchy is known for its elegant and timeless designs, often featuring intricate details and bold prints.

A women wearing a Balenciaga black activewear sports bra

Balenciaga

Size Guide
$$$
High
$$$ (High)
High-Fashion
Origin
San Sebastian, Spain
Made in
Italy
Founded
1919

Balenciaga is a luxury fashion brand known for its contemporary, innovative designs. Expect a commitment to craftsmanship and attention to detail, with their clothing often characterized by  clean lines, modern silhouettes, and high-quality materials.

Mulberry

Size Guide
$$$$
Very High
$$$$ (Very High)
Luxury
Bags
Origin
Chilcompton, England
Made in
Europe, Asia
Founded
1971
Mulberry is renowned for its high-quality leather goods, particularly its iconic handbags that blend British craftsmanship with timeless design. The brand also offers a range of luxury accessories and ready-to-wear fashion, embodying a sophisticated yet understated elegance.
An image of Yves Saint Laurent brown sl 751 jeanne sunglasses

Yves Saint Laurent

Size Guide
$$$
High
$$$ (High)
High-Fashion
Origin
Paris, France
Made in
Italy
Founded
1961

Yves Saint Laurent is a luxury fashion house founded in Paris, France and known for its elegant, timeless designs. Expect to see bold colors and patterns, as well as unconventional materials such as leather and fur.

David Koma

Size Guide
$$$$
High
$$$$ (Very High)
High-Fashion
Edgy
Origin
London, United Kingdom
Made in
United Kingdom, Europe
Founded
2009
David Koma is renowned for its sleek, sculptural designs that emphasize a bold, modern aesthetic. The brand frequently features form-fitting silhouettes, intricate embellishments, and striking cut-outs, making it a favorite for high-profile events and red carpet appearances.

Balmain

Size Guide
$$$
High
$$$ (High)
Luxury
Contemporary
Origin
Balmain, Australia
Made in
Europe
Founded
1945
Balmain is a luxury fashion house that is known for its high-end, glamorous and edgy designs. The brand is recognized for its signature use of bold embellishments, intricate detailing, and sharp tailoring, which make its pieces instantly recognizable and coveted by fashion enthusiasts.
A women wearing a Raf Simons green crewneck maxi dress

Raf Simons

Size Guide
$$$$
Very High
$$$$ (Very High)
Avant-garde
Minimalist
Origin
Antwerp, Belgium.
Made in
Belgium & Italy
Founded
1995
Raf Simons is a Belgian fashion designer known for his minimalist and avant-garde designs. The brand is recognized for its sharp tailoring, oversized silhouettes, and unique graphic prints.
A women wearing a Helmut Lang black gusset leather minidress

Helmut Lang

Size Guide
$$$$
Very High
$$$$ (Very High)
High-Fashion
Origin
Austria
Made in
Europe & Asia
Founded
1986

Helmut Lang is an Austrian fashion brand is known for its edgy, minimalist aesthetic and high-quality construction. Helmut Lang is credited with helping to define the "minimalist" aesthetic of the 1990s and has been influential in shaping the direction of fashion design in the decades since.

A women wearing a VETEMENTS red gym track jacket

VETEMENTS

Size Guide
$$$
High
$$$ (High)
Fashion-forward
Origin
Paris, France
Made in
Europe
Founded
2014

Vetements is a French brand that is known for its unconventional approach to fashion. The brand's designs often challenge traditional ideas of beauty and incorporate oversized proportions and unusual silhouettes. Vetements has become a cult favorite among fashion insiders and is known for its unique, conceptual collections that often incorporate a sense of humor and irony.

A women wearing a Fear of God khaki stand collar bomber jacket

Fear of God

Size Guide
$$$
High
$$$ (High)
Streetwear
Premium Basics
Origin
Los Angeles, USA
Made in
United States
Founded
2013

Fear of God is an American streetwear brand known for its luxurious, high-end take on casual clothing. It quickly gained a reputation for elevated takes on classic streetwear staples.

A women wearing a Maison Margiela black peached trench coat

Maison Margiela

Size Guide
$$$
High
$$$ (High)
High-Fashion
Origin
Paris, France
Made in
Italy
Founded
1988

Maison Margiela is a high-end French fashion house known for its avant-garde and experimental designs. They've gained a reputation for pushing the boundaries of traditional fashion design and has gained a cult following among fashion enthusiasts and critics alike.

A-COLD-WALL

Size Guide
$$$
High
$$$ (High)
Technical
Streetwear
Origin
London, United Kingdom
Made in
Italy
Founded
2015

A-COLD-WALL* (stylized as ACW) is a London-based luxury streetwear brand known for its minimalist, industrial aesthetic, which combines elements of streetwear, high fashion and contemporary art. Also known for its use of unconventional materials and for its focus on technical fabrics, which are often used in architectural and industrial applications.

Heron Preston

Size Guide
$$$$
Very High
$$$$ (Very High)
Streetwear
Utilitarian
Origin
New York, USA
Made in
Asia
Founded
2017
Heron Preston is a fashion brand that is known for its utilitarian and streetwear-inspired designs. The brand is also recognized for its sustainable and eco-friendly practices in producing its clothing collections.
A women wearing a Palm Angels green half-zip minidress

Palm Angels

Size Guide
$$$
High
$$$ (High)
Streetwear
Skateboarding
Origin
Milan, Italy.
Made in
China, Vietnam
Founded
2014
Palm Angels is a clothing brand that is known for its unique blend of skate culture and high-end fashion. Their collections feature bold graphics, oversized silhouettes, and streetwear-inspired designs that have gained a cult following among fashion enthusiasts and celebrities alike.
A women wearing a UNDERCOVER black flower t-shirt

UNDERCOVER

Size Guide
$$$
High
$$$ (High)
Avant-garde
Origin
Tokyo, Japan
Made in
Japan
Founded
1993

Undercover is a Japanese clothing brand primarily known for its avant-garde and often dark designs, which blend elements of punk, streetwear, and high fashion. The brand's collections often feature unexpected details and innovative use of materials, as well as an emphasis on storytelling and narrative themes.

A women wearing a Ann Demeulemeester white dete shirt

Ann Demeulemeester

Size Guide
$$$
High
$$$ (High)
Avant-garde
Origin
Antwerp, Belgium
Made in
Belgium
Founded
1985

Ann Demeulemeester is a Belgian fashion brand known for their dark, edgy aesthetic and avant-garde designs. The brand is often characterized by a dark, moody aesthetic and a focus on unconventional, edgy silhouettes.

A women wearing a Balenciaga black activewear sports bra

Balenciaga

Size Guide
$$$
High
$$$ (High)
High-Fashion
Origin
San Sebastian, Spain
Made in
Italy
Founded
1919

Balenciaga is a luxury fashion brand known for its contemporary, innovative designs. Expect a commitment to craftsmanship and attention to detail, with their clothing often characterized by  clean lines, modern silhouettes, and high-quality materials.

19 Brands like Chrome Hearts

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{"pillar":"Chrome Hearts","rows":[{"name":"Rick Owens","score":85,"style":"Avant-garde","price":"Very High","whySimilar":"Rick Owens shares a similar edgy, gothic aesthetic and luxury positioning as Chrome Hearts."},{"name":"Enfants Riches Déprimés","score":85,"style":"Luxury","price":"Very High","whySimilar":"Shares a dark and edgy aesthetic, ultra-luxury segment, and LA origins, focusing on rebellious style and high-quality materials."},{"name":"Amiri","score":83,"style":"Luxury","price":"High","whySimilar":"Both are luxury brands from LA with an edgy style and leather-heavy focus. They emphasize high-quality materials and intricate detailing."},{"name":"AMIRI","score":80,"style":"Luxury","price":"High","whySimilar":"Both brands prioritize luxurious materials and a dark color palette, appealing to a similar clientele."},{"name":"Enfants Riches Déprimés","score":78,"style":"Avant-garde","price":"Very High","whySimilar":"Enfants Riches Déprimés shares the dark, edgy design ethos that defines Chrome Hearts."},{"name":"John Varvatos","score":78,"style":"Luxury","price":"High","whySimilar":"Shares an edgy aesthetic and mix of tailored and structured silhouettes. Uses premium materials with a focus on leather."},{"name":"Alexander McQueen","score":76,"style":"Avant-garde","price":"High","whySimilar":"Both brands are known for their avant-garde silhouettes and dramatic, edgy design elements."},{"name":"Givenchy","score":75,"style":"Luxury","price":"High","whySimilar":"Givenchy's elegant designs resonate with the luxury market similar to Chrome Hearts."},{"name":"Balenciaga","score":72,"style":"Luxury","price":"High","whySimilar":"Both brands operate in the ultra-luxury segment and are known for innovative silhouettes."},{"name":"Mulberry","score":71,"style":"Luxury","price":"Very High","whySimilar":"Both focus on high-quality leather and luxury materials. Operate in the ultra-luxury price segment."}]}

Frequently Asked Questions

What brand is most similar to Chrome Hearts?

Rick Owens is the brand most similar to Chrome Hearts, scoring 85%. It shares a gothic, avant-garde flair and luxury positioning that resonates with those who love Chrome Hearts.

Cheaper alternatives to Chrome Hearts

Consider brands like Fear of God and VETEMENTS, offering premium style at a lower price tier compared to Chrome Hearts’ ultra-luxury pricing.

Is Rick Owens better than Chrome Hearts?

Rick Owens rivals Chrome Hearts in quality but offers a unique avant-garde style, often with bolder silhouettes and a focus on apparel rather than Chrome Hearts' detailed jewelry.

What is Chrome Hearts known for?

Chrome Hearts is renowned for its handcrafted jewelry, leather goods, and distinctive gothic aesthetic, creating pieces that symbolize bold individuality and refined taste.

Luxury alternatives to Chrome Hearts

Luxury alternatives include AMIRI, John Varvatos, and Alexander McQueen, each offering high-quality, stylish designs at a luxury price segment.

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