New Zealand streetwear is all about capturing the spirit of its breathtaking landscapes and relaxed culture, merging urban style with outdoor sensibilities. With a commitment to sustainability and artisanal craftsmanship, these brands offer an effortlessly cool vibe that resonates through relaxed silhouettes and earthy color tones.

Brands like I Love Ugly represent a playful approach to street style, blending bold graphics with a streetwise edge, while Stolen Girlfriends Club infuses a rock ‘n’ roll attitude into their designs for a truly unique feel. Moreporks delivers a refreshing take with nature-inspired aesthetics that harmonize with the local environment, shaping a distinct identity within the scene. Check out the full list of similar standout brands below for more inspiration.

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I Love Ugly

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Urban
Sophisticated
Origin
Auckland, New Zealand
Made in
Asia
Founded
2008
I Love Ugly is a New Zealand-based brand known for its minimalistic and contemporary designs. Their collections often feature clean lines, muted colors, and subtle details that create a sophisticated and timeless look.

Stolen Girlfriends Club

Size Guide
$$
Med
$$ (Med)
Edgy
Contemporary
Origin
Rome, Italy
Made in
Asia
Founded
2005
Stolen Girlfriends Club is a New Zealand-based contemporary fashion brand known for its rebellious and youthful aesthetic. The brand often incorporates elements of punk rock, street culture, and high fashion into its unique and edgy designs.

Moreporks

Size Guide
$
Low
$ (Low)
Streetwear
Durable
Origin
Auckland, New Zealand
Made in
New Zealand
Founded
2018
Moreporks is renowned for its rugged, outdoor-inspired apparel that merges functionality with a distinctly New Zealand aesthetic. The brand emphasizes quality craftsmanship and sustainability, often drawing inspiration from the country's natural landscapes and heritage.

Shark Week NZ

Size Guide
$$
Med
$$ (Med)
Bold Graphics
Edgy
Origin
Auckland, New Zealand
Made in
New Zealand, China
Founded
2015
Shark Week NZ is renowned for its eco-friendly, ocean-inspired apparel that raises awareness about marine conservation. Their stylish and sustainable clothing line often features bold shark-themed designs, appealing to both fashion enthusiasts and environmental advocates.

Zambesi

Size Guide
$$$
High
$$$ (High)
Avant-garde
Edgy
Origin
Sydney, Australia
Made in
New Zealand
Founded
1979
Zambesi is renowned for its avant-garde designs and meticulous craftsmanship, often blending unconventional materials with timeless silhouettes. The New Zealand-based brand consistently pushes the boundaries of fashion, offering pieces that are both innovative and wearable.

Checks New Zealand

Size Guide
$$
Med
$$ (Med)
Playful
Streetwear
Origin
Auckland, New Zealand
Made in
China, New Zealand
Founded
2016
Checks New Zealand is known for its vibrant, streetwear-inspired designs that blend bold patterns with playful graphics. The brand emphasizes sustainability and local production, making it a standout in the contemporary fashion scene.
$$
Med
$$ (Med)
Casual
Streetwear
Origin
Auckland, New Zealand
Made in
New Zealand, China
Founded
1997
Huffer is a New Zealand-based brand renowned for its streetwear-inspired designs and high-quality outerwear, particularly its down jackets. The brand seamlessly blends functionality with style, making it a favorite for both urban and outdoor lifestyles.

Thing Thing

Size Guide
$
Low
$ (Low)
Contemporary
Edgy
Origin
Los Angeles, United States
Made in
New Zealand, China
Founded
2012
Thing Thing is known for its bold, streetwear-inspired designs that blend urban aesthetics with a touch of playfulness. The brand emphasizes quality craftsmanship and unique patterns, making each piece a standout in any wardrobe.

Commoners

Size Guide
$$
Med
$$ (Med)
Minimalist
Basics
Origin
Stockholm, Sweden
Made in
Australia
Founded
2019
Commoners is known for its minimalist, high-quality basics that emphasize clean lines and timeless design. The brand focuses on sustainability and ethical production, ensuring that each piece is both stylish and responsibly made.

Wynn Hamlyn

Size Guide
$
Low
$ (Low)
Sophisticated
Innovative
Origin
Auckland, New Zealand
Made in
New Zealand
Founded
2014
Wynn Hamlyn is renowned for its unique blend of contemporary design and classic tailoring, creating pieces that are both sophisticated and effortlessly wearable. The New Zealand-based brand often incorporates intricate knitwear and unexpected details, making each collection distinctive and thoughtfully crafted.

The 10 Best New Zealand Streetwear Brands

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