discoThe brands to know, what Norway does best, and where to start, from Oslo design houses to Bergen rainwear and outdoor gear.
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Start from a brand you know. Each pairing says what's similar and what changes.
Two starting points for each style. Choose a style above to see only those.
Siblings Susanne and Andreas Holzweiler founded this family-run Oslo house in 2012. It made its name with scarves and added ready-to-wear in 2014; SSENSE, Selfridges and LN-CC stock it.
Start with Cashmere and silk scarves, then the knitwear and outerwear.
Alexander Helle and T-Michael started it in Bergen, where by their count it rains two days in three. The coats are waterproof but cut with traditional tailoring techniques.
Start with The men's raincoats.
The oldest brand here, built on Ole F. Bergan's 1908 frame rucksack. It sponsored Roald Amundsen's South Pole expedition in 1911 and still makes packs, shells and tents.
Start with Backpacks first, then shell jackets.
John Vinnem founded JohnnyLove in Trondheim in 2006, proof the scene exists outside Oslo. It makes menswear and womenswear for daily wear and runs brand stores in Trondheim and Oslo.
Start with Wool-insulated jackets, shirts and knitwear.
Mona Jensen founded Tom Wood in Oslo in 2013, and its reworked signet ring drove its rise. It makes unisex silver and gold pieces and has flagships in Oslo and Tokyo.
Start with Signet rings and chains.
Founded in 2012 with a ski bag, then known as Douchebags, the Oslo company moved into backpacks and luggage. LVMH's venture fund took a minority stake in 2024.
Start with Backpacks and Ramverk luggage.
Every brand here was founded in Norway or is run from there. How we decide what counts.
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Four details to look for, and why they matter.
Look for Tailored raincoats sold as 100% waterproof and breathable; Bergans shells and frame rucksacks
Why it matters Norwegian Rain says Bergen sees rain two days in three, so these coats are built for daily wear, not saved for storms.
Explore Norwegian Rain →
Look for Wool-insulated jackets, chunky knits and plain shirting rather than graphics
Why it matters Both labels design for warmth first, so these pieces earn their price in a cold winter more than in a mild one.
Explore Holzweiler →
Look for Frame and load-carrying rucksacks from Bergans; ski bags, backpacks and Ramverk luggage from Db
Why it matters Each started as a fix for a real carrying problem, so check the carry system and fittings, not just the outer look.
Explore Bergans of Norway →
Look for Tom Wood's reworked signet rings and chains; Holzweiler's silk, lambswool and cashmere scarves
Why it matters Tom Wood is certified by the Responsible Jewellery Council, a useful check when buying silver and gold.
Explore Tom Wood →If you know Bergans or Db and want a next step. Each step costs more and asks more of you; it isn't a ranking of quality, and you don't need to climb it in order.
Rucksacks and travel bags: a practical first buy from a 1908 brand or an Oslo bag maker.
Start with A backpack.
Cold-weather knits, shirting and scarves from Trondheim and Oslo labels.
Start with A JohnnyLove shirt or a Holzweiler scarf.
One signature piece: a silver signet ring or a tailored raincoat.
Start with A Tom Wood ring or a Norwegian Rain coat.
The full list Disco covers. Search, or narrow by style, category and price.
Holzweiler$$$Oslo-based family fashion house known for cashmere and silk scarves plus pared-back Scandinavian outerwear and knitwear.Contemporary design · Accessories · OsloProfile →
Tom Wood$$$$Norwegian label making pared-back unisex silver and gold jewellery — signet rings, chains and hoops — designed in Oslo since 2013.Jewellery · Jewelry · OsloProfile →
YME Universe$$$Varner-owned Oslo concept store and in-house label that closed its shop in 2023 and shut its webshop in March 2025.Contemporary design · Hoodies & sweatshirts · OsloShop used ↗Profile →Closed
Norwegian Rain$$$$$Bergen label from T-Michael and Alexander Helle making tailored waterproof coats and ponchos in Japanese recycled-polyester fabrics.Tailored rainwear · Coats · BergenProfile →
Bergans of Norway$$$Norwegian outdoor brand founded in 1908 on the patented frame rucksack, now making backpacks, tents and technical hiking and hunting apparel.Outdoor & travel gear · Outerwear · AskerProfile →
JohnnyLove$$$Norwegian smart-casual label from Trondheim, founded in 2006, known for minimalist shirting, knitwear and cold-weather outerwear.Contemporary design · Shirts & overshirts · TrondheimProfile →
Db$$$Norwegian travel gear brand, founded by freeskier Jon Olsson, making padded ski bags, roller luggage and backpacks for sport-minded travelers.Outdoor & travel gear · Bags · OsloProfile →
Hiking Patrol$$$Oslo outdoor label by Wai Tsui pairing Scandinavian minimalism with technical shells, down layers and trail-ready utility.Outdoor & travel gear · Clothing · OsloProfile →
Norrona$$$Family-owned Norwegian outdoor brand making activity-specific Gore-Tex shells and technical layers for skiing, alpinism and hiking.Outdoor & travel gear · Jackets · LysakerProfile →
Helly Hansen$$$Norwegian outdoor, sailing and workwear brand founded in 1877, acquired by Wrangler owner Kontoor Brands from Canadian Tire in May 2025.Outdoor & travel gear · Outerwear · MossProfile →
Livid$$$Trondheim-based independent Norwegian label known for handmade Japanese selvedge jeans, bespoke fits and contemporary menswear and womenswear.Contemporary design · Clothing · TrondheimProfile →
SWIMS$$$Oslo brand known for its reinvented rubber galosh, now making water-friendly loafers, outerwear and accessories for men.Tailored rainwear · Footwear · OsloProfile →A brand is Norwegian here if it was founded in Norway or is based in Norway today, and we say which; Nordic styling or a Norwegian-made product alone does not qualify.
For clothing, Holzweiler (Oslo), JohnnyLove (Trondheim) and Iben (Oslo) are the strongest. For rainwear, look at Norwegian Rain (Bergen), and for outdoor gear, Bergans of Norway. Tom Wood is Norway's best-known jewellery label here.
Not really at budget level. Holzweiler, JohnnyLove, Iben and Bergans sit in the med-high tier, Tom Wood and Undorn are high, and Norwegian Rain is very high. A Holzweiler scarf or a JohnnyLove shirt is a lower-cost way into these labels than outerwear.
Buy direct from the brands where you can. Iben sells at ibenofficial.com and Undorn at undorn.com. Holzweiler and Tom Wood run their own Oslo stores and sites, and Tom Wood is also stocked at Ssense. JohnnyLove has a Trondheim store, online sales and stockists such as Norway Designs and 69b Boutique. Norwegian Rain has a Bergen store and Japanese and European specialty stockists.
No. Its Oslo store closed in 2023 and its webshop shut on 31 March 2025. YME pieces are now only available second-hand.
On the details we can verify, Norwegian Rain. Its Raincho and rain coats use Japanese recycled-polyester fabric with taped seams and breathable membranes. Bergans makes waterproof shells too, but check individual model specs.
How we chose: every brand here is in Disco's directory, placed by where it was founded or is based today. Styles, picks and pairings are editorial, drafted from the catalog and published sources; researched, not wear-tested.
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