H&M is a globally recognized clothing brand known for its affordable and trendy fashion. They offer a wide range of clothing options for men, women, and children, making it accessible for everyone to stay fashionable without breaking the bank.

If you’re on the hunt for alternatives that capture that same vibe, brands like Zara deliver chic, European-inspired styles, while Forever 21 caters to those chasing the latest trends at an even lower price point. For a more minimalist approach, Uniqlo provides timeless essentials that combine quality with affordability, making them solid options for any streetwear wardrobe. Check out the full list of curated brands similar to H&M below.

Price
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$-$$
Low-Med
$-$$ (Low-Med)
Trendy
Fast-fashion
Origin
A Coruña, Spain
Made in
Europe & Asia
Founded
1975

Zara is a Spanish fashion brand known for its affordable, on-trend designs and fast fashion approach. With Zara, you'll get access to the latest trends and styles at a fraction of the typical price point.

Forever 21

Size Guide
$
Low
$ (Low)
Trendy
Fast-fashion
Origin
Los Angeles, United States
Made in
Asia
Founded
1984
Forever 21 is a clothing brand that is known for its fast-fashion and trendy designs. Expect a wide collection, affordable prices and on-trend wears.
$
Low
$ (Low)
Trendy
Affordable
Origin
Sheffield, United Kingdom
Made in
India
Founded
1978

Topman is a British high-street fashion brand known for wide range of trendy styles at affordable prices.

$-$$
Low-Med
$-$$ (Low-Med)
Minimalist
Basics
Origin
Yamaguchi, Japan
Made in
Vietnam
Founded
1974

Uniqlo is a major Japanese fashion brand known for its affordable, high-quality basics and casual wear (among many other everyday items). Expect a modern and minimalist style with a focus on fit, comfort and versatility.

$$
Med
$$ (Med)
Fast-fashion
Origin
Barcelona, Spain
Made in
Asia
Founded
1984

Mango is a Spanish clothing brand known for their affordable fast-fashion approach that delivers trendy designs and in-season styles. The brand operates over 2,200 stores in 110 countries, making it one of the largest fashion retailers in the world.

$$
Med
$$ (Med)
Contemporary
Trendy
Origin
London, UK
Made in
China
Founded
2000

ASOS ("As Seen On Screen") came to prominence with the slogan: 'Buy what you see on film and TV'. Starting from their celebrity-linked clothing website, they've since become known for their fast fashion approach, which involves quickly producing and selling trendy, fashionable items at affordable prices.

BoohooMan

Size Guide
$
Low
$ (Low)
Trendy
Origin
Manchester, United Kingdom
Made in
Asia
Founded
2016

BoohooMan offers a range of affordable, on-trend fashion products for men. They're known for their fast-paced and constantly evolving product offerings, focusing on providing the latest styles at an affordable price.

Old Navy

Size Guide
$
Low
$ (Low)
Affordable
Casual
Origin
San Francisco, United States
Made in
Asia
Founded
1994
Old Navy is known for its affordable and casual clothing options. They offer a wide range of clothing for men, women, and children, including basics, denim, and seasonal fashion items.
$-$$
Low-Med
$-$$ (Low-Med)
Classic
Preppy
Origin
San Francisco, United States
Made in
Asia
Founded
2004
Gap is known for its classic and casual American style. They offer a wide range of clothing and accessories for men, women, and children that are comfortable, versatile, and easy to wear.
$
Low
$ (Low)
Trendy
Fast-fashion
Origin
Hangzhou, China
Made in
Asia
Founded
2008

Shein is an online Chinese fashion retailer that has brought new meaning to fast-fashion. Expect to see lower-price versions of the latest fashion trends.

Weekday

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Minimalist
Affordable
Origin
Stockholm, Sweden
Made in
Turkey
Founded
2000

Weekday is a Swedish fashion brand known for its classic, trendy, and affordable clothing. You'll find a mix of great value classic and contemporary looks.

Massimo Dutti

Size Guide
$$
Med
$$ (Med)
Modern Classics
Origin
Barcelona, Spain
Made in
Spain
Founded
1985

Massimo Dutti is a major Spanish clothing retailer (700 stores worldwide) offering a classic, timeless collection of pieces.

Banana Republic

Size Guide
$$
Med
$$ (Med)
Contemporary
Professional
Origin
San Francisco, USA
Made in
Asia
Founded
1798

Banana Republic (owned by Gap Inc.) is known for its contemporary, professional clothing for both men and women. Their collections include a mix of modern workwear, stylish casual attire, and versatile accessories, making it easy to combine for a polished and sophisticated look.

Urban Outfitters

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Trendy
Eclectic
Origin
Philadelphia, United States
Made in
Asia
Founded
1970
Urban Outfitters is known for its trendy and vintage-inspired clothing. They offer a wide range of clothing items, including graphic tees, denim, dresses, and accessories that cater to a young and fashion-conscious audience.

J. Crew

Size Guide
$$
Med
$$ (Med)
Modern Classics
Origin
New York City, USA
Made in
Asia
Founded
1983

J. Crew is an American clothing brand known for its classic, preppy aesthetic and wide range of clothing and accessories for men, women and children.

Jack & Jones

Size Guide
$$
Med
$$ (Med)
Casual
Basics
Origin
Brande, Denmark
Made in
Asia
Founded
1989
Jack & Jones is a Danish clothing brand that is known for its high-quality and trendy menswear. The brand offers a wide range of clothing items, from casual t-shirts to formal suits, that are designed to fit the modern man's style.

Everlane

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Basics
Sustainable
Origin
San Francisco
Made in
China
Founded
2010

Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering  stylish line of clothing at  affordable prices.  The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.

Frank & Oak

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Basics
Minimalist
Origin
Montreal, Canada
Made in
Asia
Founded
2012

Frank & Oak is Canadian menswear brand that offers a wide range of minimal, modern and sustainable clothing and accessories. They are known for their commitment to quality, affordability and ethical manufacturing practices. Discover more brands similar to Frank & Oak here.

18 Brands like H&M

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