{"pillar":"ASOS","rows":[{"name":"Mango","score":89,"style":"Contemporary","price":"Med","whySimilar":"Mango shares a contemporary style and colorful palette with Asos."},{"name":"Showpo","score":88,"style":"Contemporary","price":"Med","whySimilar":"Showpo and Asos share a contemporary style focus, a similar silhouette and fit, and a colorful palette, making them highly aligned. Both brands cater to a young, fashion-forward audience with a focus on affordability and trendy designs."},{"name":"Guess","score":86,"style":"Contemporary","price":"Med","whySimilar":"Guess and Asos have a contemporary style, colorful palettes, and overlap in materials like denim and cotton basics. Both target a trendy, youthful audience in the mid-range segment."},{"name":"Motel Rocks","score":85,"style":"Contemporary","price":"Low-Med","whySimilar":"Motel Rocks shares a similar contemporary style, relaxed silhouette, and use of cotton basics. Their colorful palette and trendy, edgy design also align closely with Asos."},{"name":"Scotch & Soda","score":84,"style":"Contemporary","price":"Med","whySimilar":"Both brands are contemporary and known for their relaxed silhouettes and vibrant colors."},{"name":"Princess Polly","score":84,"style":"Contemporary","price":"Med","whySimilar":"Princess Polly matches Asos in contemporary style and palette, and shares materials overlap such as cotton basics. Both cater to a mid-range market with a playful vibe."},{"name":"Zara","score":83,"style":"Contemporary","price":"Low - Med","whySimilar":"Zara, like Asos, offers trendy fast-fashion styles in a colorful palette."},{"name":"Stelly","score":82,"style":"Contemporary","price":"Low-Med","whySimilar":"Stelly is similar to Asos in style and palette, offering trendy, affordable, colorful options that appeal to a youthful market."},{"name":"Hello Molly​","score":81,"style":"Contemporary","price":"Med","whySimilar":"Hello Molly shares a contemporary style, relaxed silhouette, and a colorful palette similar to Asos. Both brands are trendy and cater to young fashion enthusiasts."},{"name":"H&M","score":80,"style":"Contemporary","price":"Low-Med","whySimilar":"H&M shares Asos's contemporary style ethos along with a colorful palette."}]}