Normcore streetwear emphasizes simplicity and unpretentiousness, with staple pieces like plain jeans, basic t-shirts, and minimalist sneakers. This style is all about blending in and finding beauty in the ordinary, often incorporating a muted color palette and understated designs.
Uniqlo is a major Japanese fashion brand known for its affordable, high-quality basics and casual wear (among many other everyday items). Expect a modern and minimalist style with a focus on fit, comfort and versatility.
North Face is a renowned and well-loved brand in the world of outdoor and fashion apparel. The brand is known for its exceptional quality and style in its range of jackets, coats, footwear, and accessories. Expect rugged, durable, and stylish clothing that is perfect for any adventure, from a day hike to an expedition to the top of a mountain. Find more brands like The North Face here.
Founded in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing. The first store opened in Ventura, California selling bespoke mountain climbing gear before expanding its product line to include apparel created for other outdoor sports such as surfing. In addition to sportswear, Patagonia today also offers outdoor products such as camping food, sleeping bags, and backpacks. Discover more brands like Patagonia here.
Carhartt is a respected and trusted brand in the world of workwear and casual fashion. Known for its durability and toughness, Carhartt offers a range of clothing and accessories designed to withstand even the toughest working conditions. The brand is also well-known for its classic styling and timeless design, making its pieces popular not just for work, but for everyday wear as well.
Dickies is an American brand known for its workwear clothing, including durable work pants, coveralls, and jackets - all at an affordable price. The brand has been popular among blue-collar workers and has a reputation for producing sturdy, reliable clothing.
Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering stylish line of clothing at affordable prices. The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.
Frank & Oak is Canadian menswear brand that offers a wide range of minimal, modern and sustainable clothing and accessories. They are known for their commitment to quality, affordability and ethical manufacturing practices. Discover more brands similar to Frank & Oak here.
Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach. Discover more brands like COS here.
Muji is a Japanese retailer known for it's simple, high-quality and affordable clothing (and household goods). Expect a minamilist aesthetic with a focus on functional and versatile pieces that can be worn on a variety of occasions.
Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.
