#1
Otherwise
Lisbon slow-fashion label making boldly patterned, texture-driven shirts designed in Portugal and Fair Trade produced in India.
25 Brands like Other UK
Ranked by brand similarityWe compared 25 brands like Other UK, the closest alternatives on fit, price and aesthetic — across a range of price points, led by Otherwise and AllSaints.
This page is for shoppers who like Other UK's bold prints, unconventional cuts and experimental detailing and want labels that work the same way. The closest match is Otherwise, the Lisbon slow-fashion label whose boldly patterned, texture-driven shirts are designed in Portugal and Fair Trade produced in India; from there the list splits between print-and-texture specialists (Heste Jente, Black Milk, Ed Hardy) and the quieter, better-made side of the same wardrobe (AllSaints, Kestin, Massimo Dutti). Nothing here is a like-for-like clone, so pick by what you actually want: pattern, silhouette, or build quality.
#2
AllSaints
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
#3
Greg Ross
Los Angeles label founded in 2019 by ex-YEEZY designer Greg Ross, making washed, vintage-referencing sportswear with amplified shoulders and raw-edge detailing.
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#4
Massimo Dutti
Inditex-owned Spanish premium label selling minimal tailoring, knitwear and leather across 511 stores in more than 70 markets.
#5
HUGO Womenswear
The younger, fashion-forward womenswear line of Germany's HUGO BOSS, mixing slim tailoring with denim, leather and logo-led casualwear.
#6
Rudsak
Montreal outerwear brand making leather jackets, shearlings and technical parkas, plus bags and footwear, since 1994.
#7
DKNY
American contemporary label founded in 1989 as Donna Karan's city-minded diffusion line, now owned and operated by G-III Apparel Group.
#8
IRO Paris
Paris label founded in 2005 making rock-inflected ready-to-wear — leather biker jackets, frayed tweed blazers and distressed knits — majority-owned by Fosun International.
#9
ANINE BING
Los Angeles label from Danish founders Anine and Nicolai Bing, pairing Scandinavian minimalism with rock-leaning staples: blazers, denim, leather jackets and knitwear.
#10
Fear of God
Los Angeles label founded in 2013 by Jerry Lorenzo, pairing oversized streetwear silhouettes with luxury fabrics and muted, neutral palettes.
#11
Kestin
Edinburgh menswear label founded in 2014 by Kestin Hare, reworking workwear, military and outdoor staples in durable, function-led fabrics.
#12
Aya Muse
Los Angeles label founded in 2018 by Tina Rodiou, making minimal, body-conscious knitwear, cut-out dresses and tailoring in neutral tones.
#13
I Love Ugly
Auckland menswear label founded in 2008, known for the cropped, tapered Zespy pant and pared-back streetwear in muted palettes.
#14
Heste Jente
Copenhagen label by artist Sophie Linnemann making experimental, multicolored knitwear including sweater vests, shrugs and signature bolero tops.
#15
Jaded London
London streetwear label founded in 2013, known for oversized parachute cargos, baggy denim and TikTok-driven direct-to-consumer drops aimed at Gen Z.
#16
Born x Raised
Los Angeles streetwear label from Venice, known for Old English graphics, gentrification commentary and sports-team collaborations.
#17
Obey
Shepard Fairey's streetwear label, applying his Obey Giant propaganda graphics and political commentary to military- and workwear-rooted basics.
#18
The Ragged Priest
Independent British label founded in 2007, known for experimental customised denim and oversized statement knits with a grunge, Y2K edge.
#19
Balenciaga
Kering-owned Parisian luxury house, founded in Spain in 1919, now led by Pierpaolo Piccioli after a decade under Demna.
#20
I Am Gia
Australian label from sisters Alana Pallister and Stevie Cox making Y2K-inflected going-out wear, cutout dresses, denim and now footwear.
#21
Crooks & Castles
Los Angeles streetwear label founded in 2002, known for Medusa-head and chain-motif graphic tees, hoodies and caps rooted in West Coast hip-hop.
#22
Ed Hardy
Tattoo-flash graphic apparel brand built on Don Ed Hardy's artwork, owned by Iconix and riding the Y2K revival.
#23
Dolls Kill
Dolls Kill is an online retailer of rave, goth and e-girl fashion, mixing in-house labels with third-party streetwear and platform footwear.
#24
Black Milk
Australian direct-to-consumer label known for digitally printed leggings and licensed pop-culture collections spanning gaming, anime and film franchises.
#25
Affliction
American graphic apparel label from Seal Beach known for tattoo-style print tees, distressed washes and long-running ties to MMA and hard rock.
How we ranked these
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
Common questions
Frequently Asked Questions
What brand is most similar to Other UK?
Otherwise. The Lisbon label's whole proposition is bold prints, textile-art motifs and distinctive woven textures on lightweight shirts and separates, which is the closest overlap with Other UK's print-led, experimental approach — with a documented Fair Trade supply chain on top.
Are there cheaper alternatives to Other UK?
Yes. Jaded London (low-to-mid) is the budget option for oversized parachute cargos and baggy denim, and Dolls Kill sits lower still. Obey, Crooks & Castles, Ed Hardy and Affliction are all low-to-mid graphic-led labels. Massimo Dutti, DKNY, The Ragged Priest, I Love Ugly, I Am Gia and Black Milk land in the mid tier.
Which alternatives are the most expensive?
Balenciaga is very-high-priced Kering-owned luxury. Fear of God and Aya Muse sit in the high tier, with Otherwise, AllSaints, Greg Ross, HUGO Womenswear, IRO Paris, ANINE BING, Kestin, Heste Jente, Rudsak and Born x Raised in the med-high band.
Where can I buy these brands?
disco is a directory, not a shop — we don't sell anything. Buy from each brand's own channels: otherwise.shop and Otherwise's Lisbon stores, AllSaints' 200-plus stores, Massimo Dutti's 511 stores, dkny.com, hugoboss.com and Jaded London direct. Multi-brand stockists in the data include SSENSE (Greg Ross, Aya Muse, Heste Jente), LN-CC, H. Lorenzo, Farfetch, Mytheresa, Kith, ASOS and Urban Outfitters.
Which UK brands are on this list?
Four: AllSaints (London, 1994), Kestin (Edinburgh, 2014), Jaded London (2013) and The Ragged Priest (2007, designed in London with operations in Southend-on-Sea).
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