This page is for anyone who wants Rhoback's printed, four-way-stretch performance polos and Q-Zips without buying the same three prints as everyone at the club. The closest matches are golf-and-country-club performance labels like Peter Millar and Mizzen+Main, plus preppy print-heavy names like Vineyard Vines; Vuori and Lululemon cover the softer athleisure side. Rhoback itself is still founder-controlled and mid-priced, and now has a Charlottesville store on top of its direct-to-consumer site.
American activewear label from Encinitas, California, making surf- and yoga-inspired technical knits sold direct-to-consumer and through its own growing store network.
Why it's similar. Vuori and Rhoback both focus on high-quality athleisure wear that's versatile for various activities.
Los Angeles activewear label making '90s- and cycling-inspired leggings, bras and bodysuits with compression fabrics and details like lace-up trims and kick flares.
Why it's similar. Both cater to the premium segment with a focus on blending style and functionality within athleisure.
American activewear label known for its Exercise Dress and color-blocked technical basics, relaunched in 2025 under returning founder Ty Haney.
Why it's similar. Like Rhoback, it makes colorful technical recreation wear sold direct-to-consumer, though it's now owned by Consortium Brand Partners with founder Ty Haney back leading the 2025 relaunch.
PRISM² makes London-designed, Italian-made stretch pieces engineered to work interchangeably as activewear, swimwear and underwear.
Why it's similar. Aligns well in style, materials, and sustainable focus, with colorful and versatile activewear.
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
Why it's similar. Shares Rhoback's performance-fabric-as-everyday-clothes approach at a similar mid price, with dedicated golf and tennis ranges plus the ABC pant and Scuba hoodie for off-course wear.
London- and LA-based womenswear brand blending technical activewear with contemporary knitwear, sweat sets and minimal everyday essentials.
Why it's similar. Combines technical innovation with fashion-forward designs, overlapping in style and materials.
American preppy lifestyle brand known for its pink whale logo, Shep Shirts, polos and bright coastal-inspired sportswear.
Why it's similar. Vineyard Vines shares a colorful, relaxed style with Rhoback, appealing to casual lifestyle consumers.
German sportswear giant behind the three stripes, known for Samba, Gazelle and Superstar sneakers, football kits and designer lines like Y-3.
Why it's similar. Strong overlap in athleisure style, colorful palette, and use of technical materials.
Australian women's activewear label founded in Brisbane in 1990, still led by founder Lorna Jane Clarkson and now expanding into wellness retreats.
Why it's similar. Focus on high-quality, functional, and stylish activewear with a colorful approach.
Nordstrom's in-house activewear label, known for its Live In leggings and sold almost exclusively through Nordstrom and Nordstrom Rack.
Why it's similar. Known for stylish, comfortable activewear with colorful design and mid-range pricing.
San Francisco casual apparel brand built on custom soft fabrics, vintage-inspired basics and a tee-recycling program, with 45-plus US stores.
Why it's similar. Another US mid-price casual label built on proprietary fabrics, trading Rhoback's moisture-wicking prints for broken-in soft knits and relaxed California basics.
Los Angeles activewear label making high-shine compression leggings, bras and tanks in technical fabrics built for studio-to-street wear.
Why it's similar. Los Angeles activewear making compression leggings, bras and tanks in technical knits engineered for studio-to-street wear, similar in intent to Rhoback but women's-focused and darker in palette.
American surf-inspired label from twin brothers Mike and Alex Faherty, known for soft board shorts, sun-washed knits and relaxed beachwear.
Why it's similar. Founder-run American label with the same relaxed, print-friendly coastal look as Rhoback, built on soft board shorts and sun-washed knits rather than performance polos.
Seattle-based, Oxford Industries-owned resortwear label known for silk and linen camp shirts, tropical prints, and its restaurant and Marlin Bar retail formats.
Why it's similar. Resortwear built on tropical prints and IslandZone performance knits — the older, more relaxed cousin of Rhoback's loud-print golf polo.
Richemont-owned American golf and lifestyle brand making performance polos, knitwear and tailored sportswear for course-to-clubhouse wear.
Why it's similar. The most direct product overlap on the list: performance polos and quarter-zips for course-to-clubhouse wear, though Richemont-owned, more restrained in print and a tier pricier.
Dallas menswear brand built on performance-fabric dress shirts, polos and stretch trousers, led by its signature Leeward button-down.
Why it's similar. Matches Rhoback's core idea — performance fabric in traditional menswear shapes, sold DTC at mid-market prices — with the Leeward button-down, polos and a golf line.
American menswear brand known for curve-waistband chinos, broad fit and inseam options, and appointment-only Guideshops supporting an online-first model.
Why it's similar. Mid-price American menswear with performance polos and chinos, notable for its wide waist and inseam options; now owned by the Phoenix Retail consortium after a run through Walmart and Express.
Founded in 1818, Brooks Brothers is America's oldest apparel brand, making preppy tailoring, Oxford shirts, and suiting under creative director Michael Bastian.
Why it's similar. The preppy source material behind Rhoback's aesthetic — Oxford shirts and East Coast tailoring — at a med-high price under Authentic Brands Group ownership.
French sportswear house behind the crocodile-logo L.12.12 polo, blending tennis heritage with contemporary streetwear collections.
Why it's similar. The original sport polo: the crocodile L.12.12 piqué is the template Rhoback's stretch performance polos update with prints and four-way stretch.
American performance sportswear label known for HeatGear compression layers, training and running gear, and the Curry Brand basketball line.
Los Angeles activewear brand founded in 2007, known for yoga and Pilates staples like Airlift leggings and studio-to-street matching sets.
British-founded, Boston-based sportswear brand owned by Authentic Brands Group, known for Club C and Classic Leather sneakers, the Pump and Nano training shoes.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Vuori | 86% | Athleisure | Similar |
| 2 | Year of Ours | 85% | Athleisure | Similar |
| 3 | Outdoor Voices | — | Cheaper | |
| 4 | Prism² | 82% | Athleisure | Cheaper |
| 5 | Lululemon | — | Similar | |
| 6 | Varley | 79% | Athleisure | Similar |
| 7 | Vineyard Vines | 78% | Preppy / Classic | Cheaper |
| 8 | Adidas | 78% | Athleisure | Cheaper |
| 9 | Lorna Jane | 77% | Athleisure | Cheaper |
| 10 | Zella by Nordstrom | 74% | Athleisure | Cheaper |
| 11 | Marine Layer | — | Cheaper | |
| 12 | Koral | — | Similar | |
| 13 | Faherty | — | Similar | |
| 14 | Tommy Bahama | — | Similar | |
| 15 | Peter Millar | — | Similar | |
| 16 | Mizzen+Main | — | Cheaper | |
| 17 | Bonobos | — | Cheaper | |
| 18 | Brooks Brothers | — | Similar | |
| 19 | Lacoste | — | Similar | |
| 20 | Under Armour | — | Similar | |
| 21 | Alo | — | Similar | |
| 22 | Reebok | — | Similar |
On our scoring, Vuori is the closest overall match at 86 — same mid price tier, same DTC-first model, same technical-knit-as-everyday-clothes idea. But for the actual product Rhoback is known for, printed performance polos and quarter-zips, Peter Millar and Mizzen+Main are the more direct swaps.
Yes. Zella by Nordstrom sits a tier below (low-med) with Z by Zella at Nordstrom Rack running roughly $10–$50. Adidas and Lorna Jane also offer performance basics under Rhoback's price. Girlfriend Collective is another low-med option if you want recycled-fabric technical pieces.
Peter Millar is the most golf-native — Crown Sport performance and Crown Crafted tour wear, sold through pro shops and country clubs. Mizzen+Main runs a golf line, Lululemon has a golf range, and Lacoste carries tennis heritage that translates to the course.
Not outright. In June 2026 CHAMP — the athlete-backed fund from L Catterton and Patricof Co — took a roughly $50 million minority stake. Founders Kevin Hubbard and Matt and Kristina Loftus retain control.
Yes, though it looks different. It closed all 15 stores in March 2024 and went online-only, was acquired by Consortium Brand Partners that May, and relaunched in July 2025 with founder Ty Haney back at the helm, a new logo and a refreshed range.