16 Brands like Bonobos

American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.

What changes. Broader range including women's and kids, physical store fleet

Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.

What changes. More tailoring and leather outerwear, less fit-obsessed sizing

American-founded, Stockholm-based preppy sportswear label known for oxford button-downs, rugby shirts, chinos and knitwear, owned by Swiss group Maus Frères.

Why it's similar. Preppy oxfords and chinos with a Euro polish

What changes. More logo-forward sportswear, Scandinavian design lean

Independent New York label making updated American workwear and prep staples, led by CEO Mickey Drexler and designer Somsack Sikhounmuong.

Why it's similar. Alex Mill shares a minimalist design aesthetic and use of premium natural fibers with Bonobos.

What changes. Higher price, relaxed fits, no fit-sample shops

London contemporary label since 2001, known for relaxed menswear and womenswear in textured natural fabrics with understated detailing.

Why it's similar. Folk Clothing shares a contemporary style and focus on high-quality materials with Bonobos.

New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.

Why it's similar. Todd Snyder features a contemporary style and a focus on craftsmanship similar to Bonobos.

What changes. Pricier and more fashion-driven

Direct-to-consumer American basics label known for transparent pricing, minimalist neutral wardrobe staples, denim, and recycled-material outerwear.

Why it's similar. Everlane and Bonobos both focus on well-fitting, quality basics in a mid-range price segment.

What changes. Minimalist neutrals, fewer fit options, no chino specialty

San Francisco casual apparel brand built on custom soft fabrics, vintage-inspired basics and a tee-recycling program, with 45-plus US stores.

Why it's similar. Marine Layer shares a focus on relaxed fits and neutral colors similar to Bonobos.

What changes. Almost no tailoring; tees and knits focus

Toronto label making logo-light basics, kidswear and home goods almost entirely in Canada, with sweatshirts knit and sewn locally.

Why it's similar. Overlap in materials and palette, focus on quality basics.

Montreal minimal-basics label from 2012, now an online-only brand after its parent's insolvency and the 2025 sale of its IP to Lamour Group.

Why it's similar. Frank & Oak offers a contemporary style and true-to-size fit similar to Bonobos.

Kelly Slater's California surf label making relaxed men's and women's staples from organic, recycled and Fair Trade-certified materials.

Why it's similar. Kelly Slater and John Moore built Outerknown on traceable organic cotton and hemp sewn in Fair Trade Certified factories, with the Blanket Shirt as its signature piece.

Auckland menswear label founded in 2008, known for the cropped, tapered Zespy pant and pared-back streetwear in muted palettes.

Shanghai skate brand founded in 2014 by pro skaters, making 1990s-inflected streetwear, decks and hardware, with a Taikoo Li Qiantan flagship.

Danish high-street menswear brand under Bestseller, built on denim and everyday basics sold through roughly 1,000 stores worldwide.

Los Angeles menswear brand making American wardrobe staples — curved-hem tees, five-pocket denim, knitwear and outerwear — sold online and in its own stores.