Smartwool is known for its high-quality and performance-driven merino wool products. Their innovative designs combine comfort, durability, and temperature regulation, making them a go-to choice for outdoor enthusiasts and athletes alike.

If you're on the hunt for alternatives that echo Smartwool's ethos, consider Icebreaker, Patagonia, and Filson. Icebreaker excels in sustainable merino options, Patagonia balances performance with eco-conscious practices, and Filson offers rugged, reliable gear tailored for the great outdoors. Check out the full list of similar brands below.

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Icebreaker

Size Guide
$$$
High
$$$ (High)
Sustainable
Origin
Wellington, New Zealand
Made in
China, Vietnam
Founded
1994

Icebreaker is a New Zealand outdoor clothing brand known for its high-quality and sustainable merino wool clothing, designed for outdoor activities and travel.

Patagonia

Size Guide
$$
Med
$$ (Med)
Quality Technical
Ethical
Origin
Ventura, USA
Made in
China & USA
Founded
1973

Founded in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing. The first store opened in  Ventura, California selling bespoke mountain climbing gear before expanding its product line to include apparel created for other outdoor sports such as surfing. In addition to sportswear, Patagonia today also offers outdoor products such as camping food, sleeping bags, and backpacks. Discover more brands like Patagonia here.

$$-$$$
Med-High
$$-$$$ (Med-High)
Stylish
Origin
Seattle, USA
Made in
China
Founded
1897

Filson is known for its classic and high-quality style but in most cases, not as durable and outdoor-oriented as most on this list. You'll find a great variety of boots and reliable outdoor clothes for whatever the activity is.

Pendleton

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Heritage
Workwear
Origin
Pendleton, United States
Made in
Asia
Founded
1863
Pendleton is known for its high-quality woolen blankets and Native American-inspired designs. The brand also offers a wide range of clothing items, including coats, jackets, shirts, and accessories, all made with the same attention to detail and craftsmanship.

Woolrich

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Stylish
Origin
Plum Run, USA
Made in
USA & Asia
Founded
1830

Woolrich is a heritage brand known for providing warm and durable clothing for outdoor enthusiasts. The brand is particularly well-known for its classic woollen blankets and its parkas, which have become staples of outdoor style. Today, Woolrich offers a range of products, including clothing, footwear, and accessories, for both men and women, and continues to be a trusted name in outdoor wear.

Fjallraven

Size Guide
$$
Med
$$ (Med)
Technical
Accessible
Origin
Sweden
Made in
China & Vietnam
Founded
1960

Fjällräven specializes in outdoor clothing and equipment. Based in the small town of Örnsköldsvik in Sweden, where mountains, forests, and waters meet, they're dedicated to making nature more accessible. In true Swedish style, they place an emphasis on simplicity and practicality, all influenced by the nature around us.

A women wearing a The North Face blue 2000 retro nuptse down jacket

The North Face

Size Guide
$$
Med
$$ (Med)
Functional
Technical
Origin
San Francisco, United States
Made in
China
Founded
1968

North Face is a renowned and well-loved brand in the world of outdoor and fashion apparel. The brand is known for its exceptional quality and style in its range of jackets, coats, footwear, and accessories. Expect rugged, durable, and stylish clothing that is perfect for any adventure, from a day hike to an expedition to the top of a mountain. Find more brands like The North Face here.

Anonymous Ism

Size Guide
$$$
High
$$$ (High)
Casual Crew
Origin
Japan
Made in
Japan
Founded
1993

Founded by Hiotsugu Yoshimur, Anyonymousism has been creating expertly crafted socks since 1993. You’ll find beautiful and intricate designs in a wider range of materials and styles.

Columbia

Size Guide
$$
Med
$$ (Med)
Quality Outdoors
Origin
Portland, USA
Made in
Vietnam
Founded
1938

Columbia is an American outdoor clothing and footwear company that specializes in creating high-performance gear for a wide range of outdoor activities, from hiking and camping to fishing and skiing. They are known for their wide range of outdoor clothing and footwear, including jackets, pants, shirts, and boots, as well as a variety of accessories.

LL. Bean

Size Guide
$$
Med
$$ (Med)
Quality Outdoors
Origin
Freeport, USA
Made in
Europe & Asia
Founded
1912

L.L. Bean is an American outdoor and lifestyle brand known for its high-quality and durable outdoor clothing, footwear, and gear. The company also offers a wide range of other outdoor clothing and gear, including coats, pants, shirts, sleeping bags, and backpacks.

$$-$$$
Med-High
$$-$$$ (Med-High)
Quality Basics
Origin
Grand junction, USA
Made in
China & Vietnam
Founded
1974

Marmot is an American outdoor clothing and gear company that creates high-performance equipment for a wide range of outdoor activities. They are known for their technical outdoor clothing, such as jackets, pants, and base layers, as well as camping and backpacking gear, including tents, sleeping bags, and packs.

Norrona

Size Guide
$$
Med
$$ (Med)
Performance
Origin
Oslo, Norway
Made in
Lithuania
Founded
1929
$-$$
Low-Med
$-$$ (Low-Med)
Minimalist
Basics
Origin
Yamaguchi, Japan
Made in
Vietnam
Founded
1974

Uniqlo is a major Japanese fashion brand known for its affordable, high-quality basics and casual wear (among many other everyday items). Expect a modern and minimalist style with a focus on fit, comfort and versatility.

$-$$
Low-Med
$-$$ (Low-Med)
Minimalist
Basics
Origin
Tokyo, Japan
Made in
China
Founded
1989

Muji is a Japanese retailer known for it's simple, high-quality and affordable clothing (and household goods). Expect a minamilist aesthetic with a focus on functional and versatile pieces that can be worn on a variety of occasions.

An image of Salomon red rx moc 3.0 sneakers

Salomon

Size Guide
$$
Med
$$ (Med)
Technical
Footwear
Origin
Annecy, France
Made in
Vietnam & China
Founded
1947

Salomon is a French outdoor sports brand most well known for its performance-level hiking, skiing, and running shoes. The brand has collaborated with designers for fashion footwear and more recently for streetwear, edging into luxury streetwear with their technical running shoes. Gorp core hype has made people think differently of street-style sneakers.

Richer Poorer

Size Guide
$$
Med
$$ (Med)
Ethical
Origin
San Juan Capistrano, USA
Made in
United States, Asia
Founded
2010

Richer Poorer is known for its comfortable, stylish basics designed to be worn every day, and for its commitment to ethical and sustainable manufacturing practices.

16 Brands like Smartwool

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