Ted Baker is celebrated for its contemporary aesthetic, blending playful prints with tailored silhouettes that exude sophistication. The brand often utilizes premium materials, emphasizing a commitment to quality that is evident in every piece. Whether dressing for a formal event or adding flair to casual outings, Ted Baker pieces are designed to elevate your wardrobe with their unique fit and attention to detail.

If you're drawn to the refined yet bold style of Ted Baker, you'll find that brands like Reiss 8830c, Allsaints, and French Connection embody similar principles of craftsmanship and modernity. Anthropologie also brings a whimsical touch to its designs that resonates with the same audience. Dive into our curated list to discover a variety of brands that echo the essence of Ted Baker, ensuring your closet remains as stylish as ever.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Sister Jane​
Match (%)
Style
$$-$$$
Why Similar?
Alice and Olivia
Match (%)
Style
$$$
Why Similar?
GANNI
Match (%)
Style
$$$
Why Similar?
Scotch & Soda
Match (%)
Style
$$
Why Similar?
peppermayo​
Match (%)
Style
$$
Why Similar?
Hello Molly​
Match (%)
Style
$$
Why Similar?
CORMIO
Match (%)
Style
$$-$$$
Why Similar?
Reiss
Match (%)
Style
$$-$$$
Why Similar?
Paul Smith
Match (%)
Style
$$-$$$
Why Similar?
French Connection
Match (%)
Style
$$
Why Similar?
Price
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Sister Jane​

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Vintage-inspired
Playful
Origin
London, United Kingdom
Made in
China, UK
Founded
2011
Sister Jane is renowned for its whimsical and vintage-inspired designs that blend contemporary trends with nostalgic charm. The brand often features bold prints, intricate detailing, and a playful yet sophisticated aesthetic, making its pieces distinctive and memorable.

Alice and Olivia

Size Guide
$$$
Med-High
$$$ (High)
Playful
Sophisticated
Origin
New York, United States
Made in
USA, China, Italy.
Founded
2002
Alice and Olivia is renowned for its playful yet sophisticated designs, often featuring bold prints and vibrant colors. The brand, founded by Stacey Bendet, excels in creating statement pieces that blend vintage-inspired aesthetics with contemporary flair.
$$$
High
$$$ (High)
Playful
Bold
Origin
Copenhagen, Denmark
Made in
Europe
Founded
2000
GANNI is a Danish fashion brand that is known for its playful and bold designs. The brand is loved for its mix of feminine silhouettes, vibrant prints, and unexpected details.

Scotch & Soda

Size Guide
$$
Med
$$ (Med)
Quality Basics
Origin
Amsterdam, Netherlands
Made in
China & Turkey
Founded
1985

Born out of Amsterdam, Scotch & Soda has built a global brand known for everything from quality basics to richly designed and eclectic pieces – all delivered at an accessible price point. Discover more brands like Scotch & Soda here.

peppermayo​

Size Guide
$$
Med
$$ (Med)
Trendy
Playful
Origin
Sydney, Australia
Made in
Australia, China
Founded
2012
Peppermayo is an Australian fashion brand known for its trendy and youthful designs that cater to a vibrant, fashion-forward audience. The brand offers a wide range of clothing, accessories, and lifestyle products, often characterized by bold prints and contemporary styles.

Hello Molly​

Size Guide
$$
Med
$$ (Med)
Trendy
Playful
Origin
Sydney, Australia
Made in
China, Australia
Founded
2012
Hello Molly is known for its trendy, feminine, and affordable fashion, catering primarily to young women seeking stylish outfits for various occasions. The brand offers a wide range of dresses, tops, and accessories, often featuring vibrant colors and playful patterns.
$$-$$$
Med-High
$$-$$$ (Med-High)
Artisanal
Playful
Origin
Milan, Italy
Made in
Italy
Founded
2020
CORMIO is celebrated for its nostalgic yet contemporary knitwear that blends traditional craftsmanship with playful, youthful designs. The brand often features vibrant colors and whimsical patterns, making each piece a standout in any wardrobe.
$$-$$$
Med-High
$$-$$$ (Med-High)
Sophisticated
Modern
Origin
London, England
Made in
Asia
Founded
1971
Reiss is a British fashion brand known for its high-quality and sophisticated clothing, with a focus on modern tailoring and timeless designs. The brand is popular among professionals and fashion-conscious individuals who appreciate classic and elegant styles.

Paul Smith

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Classic
Eclectic
Origin
Nottingham, United Kingdom
Made in
Asia
Founded
1970
Paul Smith is known for its classic British style with a modern twist. The brand offers a wide range of clothing and accessories for both men and women, with a focus on quality materials and unique design details.

French Connection

Size Guide
$$
Med
$$ (Med)
Modern
Chic
Origin
London, England
Made in
Asia
Founded
1972
French Connection is known for its sleek and modern designs that are both timeless and trendy. The brand is known for its attention to detail and quality, making it a go-to for fashion-forward individuals looking for elevated basics.

White Stuff

Size Guide
$$
Med
$$ (Med)
Casual
Playful
Origin
London, United Kingdom
Made in
Asia, Europe.
Founded
1985
White Stuff is known for its distinctive, playful prints and comfortable, casual clothing designed for everyday wear. The brand emphasizes sustainability and ethical practices, offering a range of apparel and accessories for men, women, and children.

Fruity Booty

Size Guide
$
Med-High
$ (Low)
Playful
Edgy
Origin
London, United Kingdom
Made in
Europe
Founded
2017
Fruity Booty is known for its playful, sustainable lingerie and swimwear that embraces body positivity and unique designs. The brand focuses on using eco-friendly materials and ethical production practices to create vibrant, comfortable pieces.
A women wearing a HUGO black cutout maxi dress
$$-$$$
Med-High
$$-$$$ (Med-High)
Sophisticated
Classic
Origin
Metzingen, Germany
Made in
Asia
Founded
1924
Hugo Boss is a German luxury fashion house that is known for its sleek and sophisticated designs. The brand is recognized for its high-quality materials, attention to detail, and modern yet timeless aesthetic.

Tommy Hilfiger

Size Guide
$$
Med
$$ (Med)
Casual
Preppy
Origin
New York, USA
Made in
Global
Founded
1985

Tommy Hilfiger is synonymous with classic American style, offering preppy and casual clothing for men, women, and kids. Known for its iconic logo, its designs often feature nautical and patriotic themes, blending traditional and modern styles.

Brooks Brothers

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Classic
Preppy
Origin
New York City, United States
Made in
Asia
Founded
1818
Brooks Brothers is known for its minimalist and timeless designs. Their collections feature high-quality materials and versatile pieces that can be worn for any occasion.

Massimo Dutti

Size Guide
$$
Med
$$ (Med)
Modern Classics
Origin
Barcelona, Spain
Made in
Spain
Founded
1985

Massimo Dutti is a major Spanish clothing retailer (700 stores worldwide) offering a classic, timeless collection of pieces.

Superdry

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Urban
Vintage-inspired
Origin
Cheltenham, United Kingdom
Made in
Asia
Founded
2003
Superdry is a British clothing brand that is known for its fusion of vintage Americana and Japanese-inspired graphics. Their signature style features bold graphics, bright colors, and high-quality fabrics.

AllSaints

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Origin
London, UK
Made in
Europe & Asia
Founded
1994

AllSaints is a British fashion brand known for its edgy, urban aesthetic and high-quality craftsmanship. They are most known for their leather jackets, a signature product for the brand, but they've expanded to offer a wide range of well-made, stylish pieces. Discover more brands like AllSaints here.

Fred Perry

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Classic
Sophisticated
Origin
London, England
Made in
Asia
Founded
1952
Fred Perry is a British clothing brand that is known for its iconic polo shirts featuring the brand's signature laurel wreath logo. The brand is also known for its timeless and classic designs that have been popular for decades.

Barbour

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Stylish
Modern Classics
Origin
South Shields, United Kingdom
Made in
United Kingdom & China
Founded
1894

Barbour is a premium lifestyle brand known for its durable and stylish outerwear and accessories. Founded in 1894 in England, Barbour has a long history of providing quality products that are designed to withstand harsh weather conditions.

$$
Med
$$ (Med)
Minimalist
Basics
Origin
London, UK
Made in
Spain
Founded
2007

Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach. Discover more brands like COS here.

$$-$$$
Med-High
$$-$$$ (Med-High)
Modern
Preppy
Origin
New Haven, USA
Made in
Asia & Europe
Founded
1949

With its origins in American sportswear, GANT is now a global brand known for its classic, preppy clothing that includes button-down shirts, chinos, and knitwear. Combining European sophistication with American practicality, GANT's collections cater to men, women, and children who appreciate quality and timeless style. The brand also offers home furnishings and accessories.

John Varvatos

Size Guide
$$$
High
$$$ (High)
Creative
Origin
Detroit, USA
Made in
Various
Founded
1999

John Varvatos is an American fashion brand known for its edgy, rock-inspired clothing and accessories with a focus on leather and vintage detailing.

J. Crew

Size Guide
$$
Med
$$ (Med)
Modern Classics
Origin
New York City, USA
Made in
Asia
Founded
1983

J. Crew is an American clothing brand known for its classic, preppy aesthetic and wide range of clothing and accessories for men, women and children.

17 Brands like Ted Baker

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{"pillar":"Ted Baker","rows":[{"name":"Sister Jane","score":89,"style":"Contemporary","price":"Med-High","whySimilar":"Sister Jane shares Ted Baker's playful and vintage-inspired aesthetic, with a focus on contemporary styles and premium materials."},{"name":"Alice and Olivia","score":88,"style":"Contemporary","price":"High","whySimilar":"Alice and Olivia offers playful and sophisticated designs with bold prints, similar to Ted Baker's style and use of luxury fabrics."},{"name":"GANNI","score":86,"style":"Contemporary","price":"High","whySimilar":"GANNI's blend of playful designs and vibrant prints with luxury fabrics aligns closely with Ted Baker."},{"name":"Scotch & Soda","score":85,"style":"Contemporary","price":"Med","whySimilar":"Both brands focus on contemporary styles and colorful palettes that attract a similar fashion-forward audience."},{"name":"Peppermayo","score":83,"style":"Contemporary","price":"Med","whySimilar":"Peppermayo shares Ted Baker's contemporary style, colorful palette, and playful, trendy design ethos."},{"name":"Hello Molly","score":82,"style":"Contemporary","price":"Med","whySimilar":"Hello Molly's trendy and playful designs, combined with bold colors, resonate with Ted Baker's fashion-forward approach."},{"name":"CORMIO","score":81,"style":"Contemporary","price":"Med-High","whySimilar":"CORMIO's artisanal, vibrant designs and use of luxury fabrics mirror Ted Baker's playful and sophisticated aesthetic."},{"name":"Reiss","score":80,"style":"Contemporary","price":"Med-High","whySimilar":"Both brands are contemporary and offer tailored silhouettes with a premium focus on fabric and craftsmanship."},{"name":"Paul Smith","score":78,"style":"Contemporary","price":"Med-High","whySimilar":"Both brands are known for their high-quality materials and tailored yet relaxed silhouettes, mixing classic with contemporary elements."},{"name":"French Connection","score":75,"style":"Contemporary","price":"Med","whySimilar":"Both brands share a contemporary style with relaxed and tailored silhouettes designed for modern lifestyles."}]}

Frequently Asked Questions

What brand is most similar to Ted Baker?

Sister Jane is the most similar to Ted Baker, with an 89% match. It shares a similar playful and whimsical aesthetic, influenced by vintage and modern styles.

Cheaper alternatives to Ted Baker

Sister Jane, Scotch & Soda, and Peppermayo are excellent cheaper alternatives, sitting in the mid-range price segment with stylish offerings.

Is Sister Jane better than Ted Baker?

Sister Jane offers a vintage-inspired playfulness that might appeal more to those seeking nostalgia, whereas Ted Baker excels in contemporary sophistication.

What is Ted Baker known for?

Ted Baker is renowned for its quirky, contemporary clothing that features unique prints and quality craftsmanship, offering a touch of British charm.

Brands like Ted Baker but more affordable

Scotch & Soda and Peppermayo are great value options, offering vibrant styles in the mid-range price tier without compromising on flair.

Done exploring brands like Ted Baker? Head over to our full brand discovery hub or check out other curated guides for more style inspiration.

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