YMC, short for "You Must Create," is a British clothing brand celebrated for its effortlessly contemporary style. Emphasizing quality craftsmanship and timeless design, YMC seamlessly fuses classic and modern aesthetics through a collection of elevated basics and standout pieces.
Similar brands that capture this spirit include Norse Projects, known for its understated Scandinavian design and commitment to detail; Bode, which offers a unique narrative through eclectic textiles and vintage-inspired silhouettes; and Needles, where vibrant patterns and refined tailoring create a distinct vibe. For a broader look at brands that embody this aesthetic, check out the full list below.
Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch. Find more brands like Norse Projects here.
Bode is a NYC-base fashion line primarily known for its sustainable and one-of-a-kind approach to menswear, which blends vintage fabrics and traditional techniques with modern designs. The brand is also known for its use of whimsical patterns and prints, as well as its attention to detail and high-quality craftsmanship.
Our Legacy has become a leader in contemporary design – leading with a casual selection of daily wear with some fashion-forward pieces mixed in. They provide a wide range of fits so be sure to check the size and fit info before copping.
Beams Plus is a Japanese heritage-inspired menswear company that can most easily be summarized as 'American style, made in Japan'. With a keen attention to detail in regards to fit and fabrics, they've created a timeless aesthetically driven brand all with a contemporary Japanese fit.
Led by Oliver Spencer, here you’ll find a collection of smart, distinctive and comfortable garments. Perhaps best described as Quality needn’t mean formality; casual needn’t mean careless.
Universal Works is known for its contemporary take on traditional British workwear, blending classic design with modern cuts and fabrics.
Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.
Based out of Germany, A Kind of Guise offers timeless pieces that endure the test of time. You’ll find contemporary pieces matched with premium German craftsmanship and the highest quality materials.
A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.
Margaret Howell brings a contemporary design to pieces that have a relaxed, lived in, and natural look. Bringing together fine materials and fabrics that fits each individual piece, all rooted in British tradition.
Banks Journal is an apparel company inspired by coastal living and design. Their founders' Japanese-Australian heritage is reflected in the style they bring forth. From surf to city, from traditional to contemporary, the juxtaposition and blend are what make this brand unique.
