#1MARKET
Los Angeles streetwear label, formerly Chinatown Market, known for smiley-face graphics, tie-dye and bootleg-style pop-culture apparel.
#1Los Angeles streetwear label, formerly Chinatown Market, known for smiley-face graphics, tie-dye and bootleg-style pop-culture apparel.
#2Los Angeles luxury label by Mike Amiri, known for hand-distressed denim, rock-inspired leather and tailoring, and Skel-Top sneakers.
#3American Y2K label known for mesh trucker hats and flying-eyeball graphics, relaunched in the US under owner WSG Brands since 2024.
#4Los Angeles streetwear label turning punk, grunge and '90s subculture nostalgia into graphic apparel and prolific music collaborations.
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#5Paris luxury house founded in 1854 and LVMH's flagship, known for Monogram leather goods and runway collections by Nicolas Ghesquière and Pharrell Williams.
#6Japanese denim and workwear label from Kojima, Okayama, known for boro patchwork, sashiko stitching and indigo-dyed remake pieces.
#7New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
#8Los Angeles luxury streetwear label founded in 2015 by Rhuigi Villaseñor, known for graphic tees, motorsport motifs and American nostalgia.
#9Los Angeles label founded in 2013 by Jerry Lorenzo, pairing oversized streetwear silhouettes with luxury fabrics and muted, neutral palettes.
#10Italian luxury house from Milan, owned by OTB, known for clashing prints, bold color and boxy, craft-driven silhouettes.
#11Independent New York label mixing Victorian and 1960s-70s references with rock-and-roll styling in printed dresses, embroidery and clashing colour.
#12Copenhagen brand from siblings Nanna and Simon Wick, building oversized denim, workwear and outerwear from deadstock and salvaged garments.
#13New York label from designer Chris Leba making distressed premium denim, band-tee graphics and leather outerwear with a rock-and-roll bent.
#14Japanese streetwear label founded by Nigo in 1993, known for Ape Head logos, 1ST CAMO, Shark hoodies, Baby Milo and BAPESTA sneakers.
#15Australian moto-and-surf label founded in Sydney in 2006, pairing custom motorcycles and surfboards with graphic tees, fleece and riding gear.
#16Australian label founded in 2006 in Sydney, known for organic cotton jersey basics, denim and relaxed tailoring in a pared-back neutral palette.
#17Tokyo luxury streetwear label founded in 1997 by Masaaki Homma, known for its skull-and-crossbones motif and all-black, Japan-made menswear.
#18Seoul label from Dami Kwon and Jessica Jung mixing 1990s–2000s references, punk attitude and oversized tailoring in high-priced contemporary ready-to-wear.
Trucker hats — five-panel crown, mesh back, snapback closure — are the cheapest way into most of these brands, which is why the list spans a 1947 pinstriping name and a Paris runway house. Start by deciding whether you want the Y2K look or the contemporary streetwear one.
Von Dutch is the origin point: mesh-back trucker hats, flying-eyeball graphics and gothic logo type, priced low-to-mid. Ownership moved from France's Groupe Royer to New Jersey firm WSG Brands in June 2024, which is rebuilding US distribution, so availability is better than it was — and Gen Z nostalgia keeps resale demand strong for the early caps. Pleasures, independent in Los Angeles since 2015, works the same price bracket with punk, grunge and 1990s music references, licensed band imagery and provocative slogans across its headwear.
MARKET — founded in 2016 by Mike Cherman as Chinatown Market and renamed in 2021 — builds everything around a distorted smiley face, tie-dye and Canal Street bootleg-style pop-culture graphics. Awake NY actually started with hats before it became a full range, and its caps carry the arched Awake wordmark; both sit in the medium tier. Deus Ex Machina is the moto-and-surf option, with graphic headwear sold through its Temple stores in Sydney, Bali, Los Angeles, Milan and Japan (the business was acquired by Korea's The Nature Holdings in June 2024). Bape's headwear runs 1ST CAMO, ABC camo and Ape Head logos at med-high prices.
AMIRI, Rhude, Fear of God, Mastermind, We11done and Louis Vuitton are where caps become a luxury accessory. Rhude leans motorsport graphics and bandana prints; AMIRI is rock-and-roll with bandana motifs; Fear of God keeps to muted neutrals and heavy Italian-milled fabric; Mastermind stamps its skull-and-crossbones on all-black, Japan-made pieces. Kapital and (DI)VISION are the craft picks — Kapital for indigo, boro patchwork, bandana and Smiley motifs from Okayama, (DI)VISION for caps cut from deadstock and salvaged garments in Copenhagen.
Fit is mostly a non-issue: trucker crowns are structured and one-size with a snapback or adjustable strap. The variables are crown height and brand-level pricing, which here runs from Von Dutch's low-mid tags to Louis Vuitton and Marni at very high.
Von Dutch is the defining one — its Y2K empire was built on mesh-back trucker hats with flying-eyeball and gothic-logo graphics. Awake NY launched with hats before expanding into apparel, and MARKET (formerly Chinatown Market), Pleasures, Bape and Deus Ex Machina all carry headwear as a core accessory category.
It now trades as MARKET (Market Studios). The Los Angeles label was founded in 2016 by Mike Cherman as Chinatown Market and renamed in 2021 after criticism that the original name appropriated the neighbourhood's heritage. The smiley-face, tie-dye and bootleg-graphic output is unchanged.
Von Dutch and Pleasures both sit in the low-to-mid tier. MARKET, Awake NY and Deus Ex Machina are medium. AMIRI, Rhude, Fear of God, Kapital, Mastermind and We11done are high, and Louis Vuitton, Marni and R13 are very high.
Yes. Ownership transferred from France's Groupe Royer and Royer Brands International to New Jersey brand-management firm WSG Brands in June 2024, led by CEO Jack Cheika and COO Marc Benitez. WSG is rebuilding US distribution and licensing the name into new categories, including a Von Dutch food-and-beverage venture announced in 2025.
disco is a directory, not a shop — we don't sell hats. Buy direct from each brand's own site and stores: AMIRI has a Rodeo Drive flagship, Bape runs BAPE STORE locations across Asia, Europe and North America, (DI)VISION has a Pilestræde store in Copenhagen, and Deus Ex Machina sells through its Temples in Sydney, Bali, Los Angeles, Milan and Japan. Multi-brand stockists named in our data include SSENSE (Awake NY, (DI)VISION, R13), Dover Street Market (Awake NY), HBX and Feature (Pleasures), and Net-a-Porter and Nordstrom (R13). Early Von Dutch caps mostly circulate on resale.