discoWe compared 23 brands similar to Praying on fit, price and aesthetic — skewing more premium (15 of 23), led by Y/Project and Comme des Garçons.
For fans of Praying, brands like Y/Project, Comme des Garçons, and Rick Owens offer striking alternatives that resonate with the avant-garde ethos and innovative silhouettes you love. Each of these brands maintains a commitment to unique materials and experimental designs, much like Praying. Whether you're looking for dark, edgy streetwear or deconstructed silhouettes, these brands deliver quality and aesthetic that complements the avant-garde style of Praying.
Defunct Paris label, founded 2010 and led by Glenn Martens, known for twisted denim and deconstructed, gender-fluid tailoring; ceased operations January 2025.
Why it's similar. Y/Project shares a focus on avant-garde designs and deconstructed silhouettes similar to Praying.
Rei Kawakubo's Tokyo label, founded 1969, known for avant-garde pattern-cutting, a family of sub-labels and the heart-logo Play diffusion line.
Why it's similar. Comme des Garçons features avant-garde styles akin to Praying's unique offerings.
Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.
Why it's similar. Rick Owens has an affinity for dark, avant-garde designs that resonate with Praying's style.
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Milan avant-garde label founded in 1995, making small-run experimental tailoring, leather outerwear and footwear sold through a handful of specialist, appointment-based stockists.
Why it's similar. Strong avant-garde style and dark palette with a focus on artisanal craftsmanship and deconstructed designs.
Italian-made, bottoms-focused label founded in 2022, known for loose jeans and cargo pants with raw edges, whiskering and paint-splattered washes.
Why it's similar. Avant-garde streetwear with dark, edgy aesthetic and similar silhouettes such as oversized, deconstructed styles.
Midnight Studios is a Los Angeles streetwear label by Shane Gonzales, known for punk-referencing graphics and deconstructed, distressed garments.
Why it's similar. Edgy, deconstructed streetwear with a dark palette at a similar price point.
What changes. Music/punk lineage rather than internet-meme humour
London label by sisters Faye and Erica Toogood, making unisex, size-inclusive clothing built on sculptural volumes and British workwear archetypes.
Why it's similar. Avant-garde style focusing on oversized, deconstructed designs with premium materials.
Los Angeles label by artist-designer Greg Lauren, hand-building deconstructed, patchworked luxury menswear from army surplus canvas, tents and vintage fabrics.
Why it's similar. Greg Lauren hand-stitches army-surplus canvas, tents and vintage denim into patchwork luxury menswear, a labour-intensive art-object approach far from Praying's plainly printed slogan tees.
New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
Why it's similar. Awake NY shares a relaxed fit and streetwear vibe similar to Praying's offerings.
Sydney all-genders label by Wesley Chiang making slow-made hoodies, crews and tees in high-end fabrics with bold graphic detailing.
Why it's similar. Avant-garde, deconstructed designs with a focus on premium and sustainable materials.
American label founded in 2015 by Cynthia Lu, known for four-eyed smiley faces, puff-print lettering and limited surprise drops.
London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.
What changes. Skate brand with weekly drops and logo focus
New York label founded by Teddy Santis in 2014, blending 1990s NYC streetwear with prep and Americana, plus long-running New Balance work.
Paris-founded label led by Guram Gvasalia, turning workwear, merch and uniform codes into oversized, logo-heavy runway collections.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Japanese denim and workwear label from Kojima, Okayama, known for boro patchwork, sashiko stitching and indigo-dyed remake pieces.
Los Angeles streetwear label, formerly Chinatown Market, known for smiley-face graphics, tie-dye and bootleg-style pop-culture apparel.
London label founded in 2012 by Sofia Prantera and Fergus Purcell, mixing punk, rave and skate graphics with Italian-made contemporary clothing.
London menswear label founded in 2013, making oversized, graphic-led clothing rooted in British subculture, often from upcycled and deadstock fabrics.
Tokyo luxury streetwear label founded in 1997 by Masaaki Homma, known for its skull-and-crossbones motif and all-black, Japan-made menswear.
London streetwear label founded in 2013, known for oversized parachute cargos, baggy denim and TikTok-driven direct-to-consumer drops aimed at Gen Z.
New York label turning American wardrobe staples into punk, dadaist runway pieces, from oversized boxers to logo-parody dresses.
Why it's similar. Like Praying, Vaquera is a New York label mining religious and consumer symbolism for irreverent jokes, though its logo-parody dresses and oversized boxers arrive via Paris runway shows.
Independent Los Angeles label making hand-drawn, hand-dyed graphic tees and sweats rooted in Grateful Dead and counterculture imagery.
Why it's similar. Like Praying, this LA label prints text-heavy, semi-mystical graphics on tees and sweats in limited runs, drawing on Grateful Dead lore and outsider art instead of religious slogans.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Y/Project | 90% | Avant-garde | More premium |
| 2 | Comme des Garçons | 88% | Avant-garde | More premium |
| 3 | Rick Owens | 86% | Avant-garde | More premium |
| 4 | Carol Christian Poell | 85% | Avant-garde | More premium |
| 5 | DARKPARK | 83% | Avant-garde | More premium |
| 6 | Midnight Studios | 81% | Streetwear | Similar |
| 7 | Toogood | 78% | Avant-garde | More premium |
| 8 | Greg Lauren | 77% | Handmade patchwork | More premium |
| 9 | Awake NY | 75% | Streetwear | Similar |
| 10 | Pseushi | 75% | Avant-garde | More premium |
| 11 | Cactus Plant Flea Market | — | More premium | |
| 12 | Palace | — | Similar | |
| 13 | Aimé Leon Dore | — | More premium | |
| 14 | VETEMENTS | — | More premium | |
| 15 | Acne Studios | — | More premium | |
| 16 | Kapital | — | More premium | |
| 17 | Chinatown Market | — | More premium | |
| 18 | Aries | — | More premium | |
| 19 | Liam Hodges | — | Similar | |
| 20 | Mastermind | — | Similar | |
| 21 | Jaded London | — | Similar | |
| 22 | VAQUERA | — | Similar | |
| 23 | Online Ceramics | — | Similar |
Y/Project is the most similar brand to Praying, with a 90% match score. They both share a passion for avant-garde designs and deconstructed silhouettes, though Y/Project's use of color gives it a unique flair.
Midnight Studios, Awake NY, and Cactus Plant Flea Market offer cheaper alternatives to Praying. These brands are in the mid-range price tier and present similar edgy, streetwear styles.
Y/Project offers a more colorful avant-garde approach compared to Praying's darker tones, making it appealing for those who favor vibrant palettes, while Praying sticks to its edgy aesthetic.
Praying is known for its edgy, avant-garde fashion that features bold prints, unique silhouettes, and unexpected details. Their daring approach sets them apart in the contemporary fashion scene.
For more affordable options, consider Midnight Studios and Awake NY. Both offer streetwear styles at a mid-range price point, providing great value for those who love Praying's aesthetic.