32 Brands like Unknown London

Ranked by brand similarity

We compared 32 brands like Unknown London, the closest alternatives on fit, price and aesthetic — across a range of price points, led by LRG Clothing and Awake NY.

Updated ·

A man wearing a brown Unknown London tracksuit

If you adore the contemporary streetwear styles of Unknown London, you might find similar appeal in Awake NY, Supreme, and Off-White. Each of these brands captures the vibrant essence of urban fashion, featuring oversized silhouettes and bold graphics that resonate with fashion enthusiasts. From the cultural energy of NYC embodied by Awake NY to the luxury streetwear crossover of Off-White, these brands share the aesthetic values that define Unknown London's unique style. Explore these options to find the perfect balance between edgy design and comfortable wear.

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A man wearing a Free the Youth black t-shirt
#6

Free the Youth

$$Accra, Ghana · est. 2013

Accra streetwear label and creative collective making graphic tees, hoodies and jerseys rooted in Ghanaian youth culture and social commentary.

An image of GX1000 black football jersey
#7

GX1000

$$San Francisco, United States · est. 2008Made in USA

San Francisco skate brand built around Ryan Garshell's hill-bomb video series, selling decks, graphic tees and hoodies alongside its films.

A woman wearing a ICON FIRE orange t-shirt
#8

ICON FIRE

$San Francisco, United States · est. 2010Made in Asia

ICON FIRE is a clothing brand known for its edgy and bold designs that incorporate streetwear and high fashion elements.

A man wearing a white smiley face Chinatown Market t-shirt and black pants
#15

MARKET

$$Los Angeles, United States · est. 2016Made in China

Los Angeles streetwear label Chinatown Market, which traded as MARKET from 2021 to 2026, known for smiley-face graphics, tie-dye and bootleg-style pop-culture apparel.

A man wearing Explicit Poets tinted johnny sunglass
#16

Explicit Poets

$$Athens, Greece · est. 2017Made in Asia

Athens-based independent sunglasses label making affordable contemporary eyewear, sold online worldwide and through two retail stores in Athens.

A man wearing a white and brown Stussy fleece with a brown jacket underneath
#17

Stüssy

$$Laguna Beach, United States · est. 1980Made in Asia, North America

American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.

On saleUp to 35% off at Rooney and Lost & Found.See sales →
A man wearing Les Benjamins black long sleeve tee
#19

Les Benjamins

$$$Istanbul, Turkey · est. 2011

Istanbul-based luxury streetwear brand blending Eastern cultural motifs and embroidery with tracksuits, hoodies and outerwear, founded by Bünyamin Aydin in 2011.

A woman wearing an I Am Gia outfit featuring torn up jeans and a black top
#20

I Am Gia

$$Melbourne, Australia · est. 2017Made in China

Australian label from sisters Alana Pallister and Stevie Cox making Y2K-inflected going-out wear, cutout dresses, denim and now footwear.

A man wearing a FTP outfit featuring a white t-shirt and blue rain coat
#21

FTP

$$Los Angeles, United States · est. 2010Made in China

Independent Los Angeles streetwear brand founded in 2010 by Zac Clark, known for provocative graphics, monogram prints and limited direct-to-consumer drops.

A man wearing a Midnight Studios greatest love songs t-shirt - black
#22

Midnight Studios

$$Los Angeles, United States · est. 2014Made in USA

Midnight Studios is a Los Angeles streetwear label by Shane Gonzales, known for punk-referencing graphics and deconstructed, distressed garments.

A man sitting on a desk wearing a beige Kith floral printed jacket and matching pants and bag
#25

Kith

$$$New York City, United States · est. 2011Made in China

New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.

A man wearing a C2H4 button up shirt with black bell bottomed pants
#29

C2H4

$$$$Los Angeles, United States · est. 2014Made in Asia

Los Angeles label founded in 2014 by Yixi Chen, making retro-futurist, science-inflected menswear built on technical outerwear, treated denim and utility tailoring.

A man in a black Y-3 nylon track top and track pants with red three stripes and navy sneakers
#30

Y-3

$$$Tokyo, Japan · est. 2002Made in Asia

Y-3 is the long-running adidas and Yohji Yamamoto joint label, blending draped Japanese tailoring with technical sportswear and performance sneakers.

On saleUp to 68% off at SSENSE, END. and 1 more.See sales →
How we ranked these

Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →

Common questions

Frequently Asked Questions

Cheaper alternatives to Unknown London

ICON FIRE sits below Unknown London on the Disco price scale ($ against $$).

What is Unknown London known for?

Unknown London is renowned for its edgy, urban aesthetic, featuring high-quality streetwear pieces that make bold fashion statements.

Luxury alternatives to Unknown London

Consider Off-White, Martine Rose, and C2H4 for luxury alternatives. Each offers a unique blend of high-fashion elements with streetwear influences.

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