
LRG Clothing
American streetwear label founded in 1999, blending hip-hop, skate and art in graphic tees, fleece and denim; owned by Mad Engine since 2017.
We compared 32 brands like Unknown London, the closest alternatives on fit, price and aesthetic — across a range of price points, led by LRG Clothing and Awake NY.

If you adore the contemporary streetwear styles of Unknown London, you might find similar appeal in Awake NY, Supreme, and Off-White. Each of these brands captures the vibrant essence of urban fashion, featuring oversized silhouettes and bold graphics that resonate with fashion enthusiasts. From the cultural energy of NYC embodied by Awake NY to the luxury streetwear crossover of Off-White, these brands share the aesthetic values that define Unknown London's unique style. Explore these options to find the perfect balance between edgy design and comfortable wear.

American streetwear label founded in 1999, blending hip-hop, skate and art in graphic tees, fleece and denim; owned by Mad Engine since 2017.

New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.

Los Angeles streetwear label founded in 2002, known for Medusa-head and chain-motif graphic tees, hoodies and caps rooted in West Coast hip-hop.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week

New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.

Los Angeles streetwear label turning punk, grunge and '90s subculture nostalgia into graphic apparel and prolific music collaborations.

Accra streetwear label and creative collective making graphic tees, hoodies and jerseys rooted in Ghanaian youth culture and social commentary.

San Francisco skate brand built around Ryan Garshell's hill-bomb video series, selling decks, graphic tees and hoodies alongside its films.

ICON FIRE is a clothing brand known for its edgy and bold designs that incorporate streetwear and high fashion elements.

Founder-led Los Angeles streetwear brand from 1989, known for baggy denim, script-logo tees and 1990s hip-hop heritage, now strongest in Europe and Japan.

Milan-based luxury streetwear label founded by Virgil Abloh in 2012, owned by brand-management firm Bluestar Alliance since 2024.

Independent Polish label from Natalia Maczek and Thomas Wirski, translating Warsaw rave and post-Soviet references into leather, denim and logo streetwear.

London menswear-led label founded in 2007 by Martine Rose, known for distorted proportions, rave-culture references and recurring Nike collaborations.

Los Angeles Y2K womenswear label known for slogan baby tees, crop tops and printed party dresses sold direct-to-consumer online.

Independent Paris streetwear label founded in 2012, making skate- and 90s-subculture-inspired graphic tees, hoodies and outerwear.

Los Angeles streetwear label Chinatown Market, which traded as MARKET from 2021 to 2026, known for smiley-face graphics, tie-dye and bootleg-style pop-culture apparel.

Athens-based independent sunglasses label making affordable contemporary eyewear, sold online worldwide and through two retail stores in Athens.

American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.

London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.

Istanbul-based luxury streetwear brand blending Eastern cultural motifs and embroidery with tracksuits, hoodies and outerwear, founded by Bünyamin Aydin in 2011.

Australian label from sisters Alana Pallister and Stevie Cox making Y2K-inflected going-out wear, cutout dresses, denim and now footwear.

Independent Los Angeles streetwear brand founded in 2010 by Zac Clark, known for provocative graphics, monogram prints and limited direct-to-consumer drops.

Midnight Studios is a Los Angeles streetwear label by Shane Gonzales, known for punk-referencing graphics and deconstructed, distressed garments.

London brand founded in 2015 by Samuel Ross, pairing brutalist industrial design with technical outerwear; owned by Frasers-backed Four Marketing since late 2024.

Founder-owned British luxury streetwear label from Manchester, known for graphic jersey, leather and its 247 performance activewear line.

New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.

Vancouver-based athletic-wear brand making Canadian-made terry sweats, Pima jersey tees and minimal, logo-light training staples.

Montreal design studio turned label making pared-back essentials and limited-run collaborations with New Balance, Reebok, Vans and A.P.C.

Brooklyn menswear label mixing technical outerwear with American Northeast workwear and sportswear staples.

Los Angeles label founded in 2014 by Yixi Chen, making retro-futurist, science-inflected menswear built on technical outerwear, treated denim and utility tailoring.

Y-3 is the long-running adidas and Yohji Yamamoto joint label, blending draped Japanese tailoring with technical sportswear and performance sneakers.

Rei Kawakubo's Tokyo label, founded 1969, known for avant-garde pattern-cutting, a family of sub-labels and the heart-logo Play diffusion line.

Kering-owned Parisian luxury house, founded in Spain in 1919, now led by Pierpaolo Piccioli after a decade under Demna.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
ICON FIRE sits below Unknown London on the Disco price scale ($ against $$).
Unknown London is renowned for its edgy, urban aesthetic, featuring high-quality streetwear pieces that make bold fashion statements.
Consider Off-White, Martine Rose, and C2H4 for luxury alternatives. Each offers a unique blend of high-fashion elements with streetwear influences.
Community recommendations
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?