Huf
$$HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.
Profile →Official site ↗Your guide to San Francisco streetwear: brands & shops
Discover San Francisco's skate and streetwear labels, standout shops from the Haight to the Mission, and where to shop their collections online or in person.
The San Francisco brands to know
All founded or based in San Francisco. Five to start with, then every San Francisco label we cover.
Skate labels
Graphic tees & logosSan Francisco art-and-apparel label pairing artist-collaboration graphic tees and prints with its Fillmore Street store and FIFTY24SF gallery.
Profile →Official site ↗
Evan Kinori
$$$$San Francisco designer label making limited, hand-numbered menswear in natural-fibre cloths from Japanese, Italian, and Irish mills.
Profile →Official site ↗
GX1000
$$San Francisco skate brand built around Ryan Garshell's hill-bomb video series, selling decks, graphic tees and hoodies alongside its films.
Profile →Official site ↗
Thrasher
$$San Francisco skate magazine and apparel line, running since 1981 and known for its Flame logo tees, hoodies and Skater of the Year award.
Profile →Official site ↗All San Francisco brands
Every San Francisco label we cover. "In San Francisco at" names the brand's own store, where it has one; open a brand for details.
15 of 15 brands
Shops you shouldn't miss
One for each kind of shopping. Every shop here has been checked open.
Streetwear boutique · Haight
True
$–$$True's own city-pride lines alongside outside streetwear labels and sneakers. A second shop trades on Lakeshore Avenue in Oakland.
1415 Haight Street, San Francisco, CA 94117Checked open Oct 20, 2026
Brand store · Lower Haight
Upper Playground
$Upper Playground's flagship, selling its artist-collaboration graphic tees, hoodies, caps and prints. The store does not handle web orders.
220 Fillmore Street, San Francisco, CA 94117Checked open Oct 20, 2026
Denim specialist · Mission
Self Edge
$$$Denim specialist for raw selvedge jeans, heavyweight tees and workwear, mostly from Japanese makers. San Francisco is one of its six stores.
569 Valencia Street, San Francisco, CA 94110Checked open Oct 20, 2026
Vintage & resale · Haight
Wasteland
$–$$Large vintage and resale store on Haight Street that also buys clothing over the counter, daily from 12pm to 6pm. Its web shop currently lists no products.
1660 Haight Street, San Francisco, CA 94117Checked open Oct 20, 2026
All shops by area
Our favourites first, then every shop we think is worth knowing.
Interest
Area
Price
Buy
HaightThe densest stretch: True and FTC for streetwear and skate, Wasteland and Buffalo Exchange for vintage, all on Haight Street.
Mid-MarketSupreme, a few blocks down Market Street from Levi's.
MissionValencia Street: Self Edge for raw denim, Taylor Stitch's flagship and State of Flux's shop and studio.
TenderloinTilted Brim on Larkin Street, open Friday and Saturday afternoons.
Lower HaightUpper Playground's own store at Haight and Fillmore.
Union SquareLevi's Market Street store, near Powell Street station.
RichmondThe Archive on Geary Boulevard, for avant-garde designer menswear; Wednesday to Saturday.
On sale from San Francisco brands
6 offers from our retailer feeds. Delivery countries and duties are set by each retailer.
The weekly disco
New brands and sales, once a week
Including San Francisco labels when they go on sale.
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See San Francisco labels in person
San Francisco brands with their own store or showroom in the city. We'll add the shops that stock each brand as we confirm them.
- Upper PlaygroundUpper Playground · Lower Haight
- True SFTrue · Haight
- Levi’sLevi's Market Street · Union Square
Shopping San Francisco: neighbourhoods & tips
Haight
The densest stretch: True and FTC for streetwear and skate, Wasteland and Buffalo Exchange for vintage, all on Haight Street.
4 shops in Haight →Mission
Valencia Street: Self Edge for raw denim, Taylor Stitch's flagship and State of Flux's shop and studio.
3 shops in Mission →Richmond
The Archive on Geary Boulevard, for avant-garde designer menswear; Wednesday to Saturday.
1 shop in Richmond →Sales tax is added at the till
Price tags in San Francisco don't include sales tax. The combined rate in the city is 8.625%, added when you pay. Source ↗
Bring a bag
San Francisco stores must charge at least 25 cents for each checkout bag. Source ↗
Tax-free shopping and European sizes: see the Best of American Streetwear guide.
Common questions
Which streetwear brands come from San Francisco?
HUF began as Keith Hufnagel's San Francisco boutique in 2002, Thrasher magazine has been published in the city since 1981, and GX1000 grew out of Ryan Garshell's San Francisco hill-bomb videos. Upper Playground and True are local graphic-tee labels with their own shops, and Levi's and The North Face were both founded in San Francisco.
Where should I shop for streetwear in San Francisco?
Start on Haight Street with True (1415 Haight) and the FTC skate shop (1632 Haight), then Upper Playground at 220 Fillmore Street. Supreme is at 1015 Market Street, and State of Flux has its shop and studio at 1176 Valencia Street in the Mission.
Where can I buy raw denim in San Francisco?
Self Edge at 569 Valencia Street specialises in raw selvedge denim. Levi's Market Street store (815 Market Street) carries Levi's Vintage Clothing and Made & Crafted and has a tailor shop, and Taylor Stitch's flagship is at 383 Valencia Street.
Where is the best vintage shopping in San Francisco?
The Haight: Wasteland at 1660 Haight Street and Buffalo Exchange at 1555 Haight Street, a few doors apart. Both buy clothing over the counter.
How much is sales tax on clothes in San Francisco?
8.625%, added at the till on top of the price tag (California Department of Tax and Fee Administration, rates effective 1 October 2026).
Brands are included if founded or based in San Francisco. Shops are checked individually, and each shows the date we last confirmed it open; a shop we can't confirm isn't listed. Sale prices come from retailer feeds. Researched, not visited.
Sources
- cdtfa.ca.gov, checked 2026-10-20
- sfenvironment.org, checked 2026-10-20
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