Onia is a clothing brand known for its high-quality swimwear and resort wear. With a focus on craftsmanship and timeless design, Onia offers stylish and functional pieces that are perfect for beach vacations and poolside lounging.

If you’re looking for brands that capture a similar vibe, Saturdays NYC delivers laid-back sophistication with its surf-inspired aesthetic, while Faherty combines vibrant prints with sustainable materials for that effortless coastal look. Everlane rounds out the trio with its commitment to transparency and minimalist designs that make for versatile wardrobe staples. Check out the full list of brands that embody the spirit of Onia below.

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A women wearing a Saturdays NYC black momo puffer jacket

Saturdays NYC

Size Guide
$$
Med
$$ (Med)
Minimalist
Contemporary
Origin
New York City, USA
Made in
Asia
Founded
2009
Saturdays NYC is a clothing brand known for its laid-back, minimalistic style with a focus on high-quality materials and craftsmanship. Their collections include a range of casual wear, from graphic tees and sweatshirts to swimwear and accessories, all with a distinct urban aesthetic.

Faherty

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
No items found.
Origin
New York City, United States
Made in
Asia
Founded
2013
Faherty is a clothing brand that is known for its sustainable and comfortable clothing made from high-quality materials. Their designs are inspired by beach culture and the laid-back lifestyle, and they offer a range of clothing items for men, women, and children.

Everlane

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Basics
Sustainable
Origin
San Francisco
Made in
China
Founded
2010

Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering  stylish line of clothing at  affordable prices.  The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.

$$
Med
$$ (Med)
Contemporary
Trendy
Origin
London, UK
Made in
China
Founded
2000

ASOS ("As Seen On Screen") came to prominence with the slogan: 'Buy what you see on film and TV'. Starting from their celebrity-linked clothing website, they've since become known for their fast fashion approach, which involves quickly producing and selling trendy, fashionable items at affordable prices.

Frank & Oak

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Basics
Minimalist
Origin
Montreal, Canada
Made in
Asia
Founded
2012

Frank & Oak is Canadian menswear brand that offers a wide range of minimal, modern and sustainable clothing and accessories. They are known for their commitment to quality, affordability and ethical manufacturing practices. Discover more brands similar to Frank & Oak here.

I Love Ugly

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Urban
Sophisticated
Origin
Auckland, New Zealand
Made in
Asia
Founded
2008
I Love Ugly is a New Zealand-based brand known for its minimalistic and contemporary designs. Their collections often feature clean lines, muted colors, and subtle details that create a sophisticated and timeless look.
A woman wearing a dark blue Theory dress
$$-$$$
Med-High
$$-$$$ (Med-High)
Quality Basics
Origin
New York City, USA
Made in
China
Founded
1997

Theory is a NYC-based contemporary fashion label that is known for it's minimalist and sleek design paired with sustainable product practices. Expect this wide-ranging clothing  at an affordable price point. Discover more brands like Theory here.

Scotch & Soda

Size Guide
$$
Med
$$ (Med)
Quality Basics
Origin
Amsterdam, Netherlands
Made in
China & Turkey
Founded
1985

Born out of Amsterdam, Scotch & Soda has built a global brand known for everything from quality basics to richly designed and eclectic pieces – all delivered at an accessible price point. Discover more brands like Scotch & Soda here.

Bassike

Size Guide
$$
Med
$$ (Med)
Minimalist
Sustainable
Origin
Sydney, Australia
Made in
Australia
Founded
2006

Bassike is an Australian fashion brand known for its minimalist, modern aesthetic and commitment to natural and sustainable materials. Their clothes are characterized by clean lines, neutral colors, and a mix of relaxed and tailored pieces.

Industry of All Nations

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Sustainable
Premium Basics
Origin
Los Angeles, United States
Made in
Asia
Founded
2010
Industry of All Nations is known for its sustainable and ethical approach to fashion, using natural materials and traditional techniques to create timeless pieces. Their collections feature classic designs with a modern twist, all made with a commitment to fair labor practices and environmental responsibility.
A women wearing a A.P.C. tan bonnie midi dress
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Paris, France
Made in
Portugal
Founded
1897

A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.

John Elliot

Size Guide
$$$
High
$$$ (High)
No items found.
Origin
New York City, United States
Made in
USA
Founded
2012
John Elliot is known for its minimalist and modern approach to streetwear. The brand offers high-quality basics, such as hoodies, t-shirts, and denim, with a focus on fit and comfort.
$$
Med
$$ (Med)
Minimalist
Basics
Origin
London, UK
Made in
Spain
Founded
2007

Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach. Discover more brands like COS here.

Officine Generale

Size Guide
$$$
High
$$$ (High)
Timeless
Sophisticated
Origin
Paris, France
Made in
Europe
Founded
2012
Officine Generale is a Parisian brand known for its timeless and understated aesthetic. The brand focuses on quality materials and craftsmanship to create modern wardrobe essentials that can be worn season after season.

CMMN SWDN

Size Guide
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Gothenburg, Sweden
Made in
Europe
Founded
2012
CMMN SWDN is a Swedish fashion brand known for its minimalist and contemporary designs. The brand combines traditional tailoring techniques with innovative materials and silhouettes to create timeless yet modern pieces.

15 Brands like Onia

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