Step into a world where effortless elegance meets thoughtful design, embodying the spirit of laid-back luxury. The swimwear aesthetic here melds streamlined silhouettes with high-quality materials, creating pieces that boast both style and comfort. From sleek one-pieces to versatile separates, these creations are perfect for sun-soaked getaways or leisurely beach days, ensuring you look effortlessly chic while embracing a relaxed vibe.

Brands like Oas Swimwear and Acne Studios elevate this ethos with their commitment to refined yet functional designs, while Faherty and Saturdays NYC offer a blend of casual sophistication that resonates with modern tastes. Each brand carefully curates a collection that speaks to discerning shoppers who appreciate craftsmanship and style. Delve into our full list to discover even more brands that capture this exquisite balance of beauty and practicality.

How We Rank
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OAS swimwear

Size Guide
$$
Med
$$ (Med)
Beachwear
Vintage-inspired
Origin
Sydney, Australia
Made in
Asia
Founded
1972
OAS Swimwear is renowned for its vibrant, stylish, and comfortable beachwear inspired by the relaxed lifestyle of the Mediterranean. The brand's signature includes high-quality swim trunks, kaftans, and espadrilles that seamlessly blend functionality with a fun aesthetic.
A women wearing a Acne Studios blue delara midi dress

Acne Studios

Size Guide
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Stockholm, Sweden
Made in
Italy
Founded
1996

Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.

Faherty

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
No items found.
Origin
New York City, United States
Made in
Asia
Founded
2013
Faherty is a clothing brand that is known for its sustainable and comfortable clothing made from high-quality materials. Their designs are inspired by beach culture and the laid-back lifestyle, and they offer a range of clothing items for men, women, and children.
A women wearing a Saturdays NYC black momo puffer jacket

Saturdays NYC

Size Guide
$$
Med
$$ (Med)
Minimalist
Contemporary
Origin
New York City, USA
Made in
Asia
Founded
2009
Saturdays NYC is a clothing brand known for its laid-back, minimalistic style with a focus on high-quality materials and craftsmanship. Their collections include a range of casual wear, from graphic tees and sweatshirts to swimwear and accessories, all with a distinct urban aesthetic.

Outerknown

Size Guide
$$$
High
$$$ (High)
Sustainable
Origin
Culver City, USA
Made in
Global
Founded
2015

Outerknown is known for its sustainable and ethical approach to fashion, producing high-quality menswear using environmentally friendly materials and practices.

Everlane

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Basics
Sustainable
Origin
San Francisco
Made in
China
Founded
2010

Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering  stylish line of clothing at  affordable prices.  The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.

$$
Med
$$ (Med)
Quality Basics
Origin
Toronto, Canada
Made in
Egypt & Portugal
Founded
2015

Kotn started with a simple goal to create the perfect t-shirt, with quality, price, and integrity of the people who made it. Today, they’re a certified B Corporation voted Best for the World™, with the fourth-highest B Impact Score of apparel brands in North America. With each order, they invest in creating jobs, infrastructure, systems, and education to alleviate poverty and create shared, sustainable growth for their communities.

Sunspel

Size Guide
$$$
High
$$$ (High)
Timeless
Contemporary
Origin
Long Eaton, UK
Made in
Portugal & England
Founded
1860
Sunspel is a British clothing brand that is known for its high-quality basics made from premium materials such as Egyptian cotton and merino wool. The brand's minimalist aesthetic and attention to detail have made it a favorite among those who value timeless, understated style.

Orlebar Brown

Size Guide
$$
Med
$$ (Med)
Luxury Basics
Beachwear
Origin
London, United Kingdom
Made in
Asia
Founded
2007
Orlebar Brown is renowned for its sophisticated and tailored approach to beach and swimwear, revolutionizing the way men view vacation attire. Their signature pieces include tailored swim shorts and resort classics, all designed with an emphasis on style, comfort, and durability.

Frank & Oak

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Basics
Minimalist
Origin
Montreal, Canada
Made in
Asia
Founded
2012

Frank & Oak is Canadian menswear brand that offers a wide range of minimal, modern and sustainable clothing and accessories. They are known for their commitment to quality, affordability and ethical manufacturing practices. Discover more brands similar to Frank & Oak here.

A woman wearing a dark blue Theory dress
$$-$$$
Med-High
$$-$$$ (Med-High)
Quality Basics
Origin
New York City, USA
Made in
China
Founded
1997

Theory is a NYC-based contemporary fashion label that is known for it's minimalist and sleek design paired with sustainable product practices. Expect this wide-ranging clothing  at an affordable price point. Discover more brands like Theory here.

Scotch & Soda

Size Guide
$$
Med
$$ (Med)
Quality Basics
Origin
Amsterdam, Netherlands
Made in
China & Turkey
Founded
1985

Born out of Amsterdam, Scotch & Soda has built a global brand known for everything from quality basics to richly designed and eclectic pieces – all delivered at an accessible price point. Discover more brands like Scotch & Soda here.

Bassike

Size Guide
$$
Med
$$ (Med)
Minimalist
Sustainable
Origin
Sydney, Australia
Made in
Australia
Founded
2006

Bassike is an Australian fashion brand known for its minimalist, modern aesthetic and commitment to natural and sustainable materials. Their clothes are characterized by clean lines, neutral colors, and a mix of relaxed and tailored pieces.

$$
Med
$$ (Med)
Premium Basics
Origin
Munich, Germany
Made in
Portugal
Founded
2018

SANVT is a German fashion brand with a name that stands for "better made essential clothing." With that, expect premium essentials that don't break the bank.

$$-$$$
Med-High
$$-$$$ (Med-High)
Premium Basics
Origin
Lisbon, Portugal
Made in
Portugal
Founded
2017

ISTO is a Portuguese fashion retailer known for its premium basics that are all sustainably made. Expect timeless styles that stand the time of time in quality and durability too.

15 Brands like Onia

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How We Rank

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off? We’d love your take [share feedback →]

We hope this roundup of brands like Onia helped you find your next favorite label. Have a suggestion we should add? Let us know — we’re always updating these lists to keep them fresh and useful.

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