discoWe compared 20 brands similar to Element on fit, price and aesthetic — 1 cheaper and 2 more premium, led by Billabong and Magenta Skateboards.
Explore brands like Element that embrace the spirit of surf and skate culture, with a commitment to sustainable practices and stylish apparel. Notably, Billabong, Vans, and Quiksilver stand out as similar options, offering a blend of relaxed silhouettes and mid-range pricing. These brands cater to the active lifestyle while ensuring comfort and inclusivity in their designs. Whether you're looking for laid-back beachwear or edgy skate attire, you'll find a variety of choices that resonate with the essence of Element.
Australian surf brand from 1973, known for triple-stitched boardshorts, wetsuits and beach-print casualwear; now owned and licensed by Authentic Brands Group.
Why it's similar. Both brands focus on surf and skate-inspired styles with a relaxed silhouette.
Magenta is an independent Paris skateboard brand known for hand-drawn graphics, understated apparel and artful, city-focused skate videos.
Why it's similar. Strong alignment in style, silhouette, and fit, with a focus on minimalism and skate culture, albeit with a slightly higher price range.
American skate footwear and apparel brand, founded in Anaheim in 1966 and owned by VF Corporation, known for the Old Skool and Sk8-Hi.
Why it's similar. Element and Vans both embrace a surf and skate ethos with versatile and comfortable apparel.
Japanese-Australian surf label founded in Byron Bay in 2014; it shut down in October 2023 and filed for Chapter 7 bankruptcy.
Why it's similar. Strong match in style, silhouette, and materials, with a focus on surf and skate culture, similar sustainability practices.
Australian-founded surf label, owned by Authentic Brands Group since 2023, known for boardshorts, wetsuits and snow outerwear.
Why it's similar. Both brands offer relaxed silhouettes and are deeply rooted in surf culture.
Skate footwear and apparel brand founded in 1986 by Pierre-André Senizergues, owned since 2024 by Switzerland's Nidecker Group.
Why it's similar. Alignment in the skate culture, silhouette, and fit with a shared commitment to sustainability.
Costa Mesa boardsports apparel brand known for the Stone logo, boardshorts and snow outerwear, now owned by Authentic Brands Group.
Why it's similar. Volcom and Element both reflect a surf and skate lifestyle with relaxed fits.
Sustainable American basics and activewear label making organic cotton and recycled-fiber essentials, founded in 2006 and now based in Los Angeles.
Why it's similar. Overlap in relaxed silhouette, fit, and use of sustainable materials.
HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.
Why it's similar. Huf and Element share a relaxed fit and focus on skateboarding culture.
Why it's similar. Shared emphasis on sustainability and relaxed silhouettes with neutral palettes.
Australian surf brand from Torquay, Victoria, known for performance wetsuits, boardshorts and beach apparel, owned by KMD Brands.
Family-owned German outdoor brand from Dasing making trekking and travel backpacks, tents and camping gear in its own Vietnamese factories.
California surf and lifestyle brand founded by Bob Hurley, known for Phantom boardshorts, graphic tees and beachwear, now owned by Bluestar Alliance.
Independent California skateboard brand founded by Jason Celaya in 2010, known for unconventional deck shapes and surreal, hand-drawn graphics.
Founder-run Los Angeles skate and streetwear brand known for its diamond logo, Tiffany-blue graphics and skate hardware.
Los Angeles–area skate footwear brand started in 1999 by Girl Skateboards co-founders Mike Carroll and Rick Howard.
California headwear-turned-apparel brand founded in 2004, known for classic hats, flannels and workwear rooted in SoCal surf, skate and music culture.
Ohio skateboard brand founded in 1990, known for surreal graphics, the Dot logo and influential videos including Photosynthesis and Mind Field.
San Francisco skate magazine and apparel line, running since 1981 and known for its Flame logo tees, hoodies and Skater of the Year award.
Independent Malmö skateboard brand founded by Pontus Alv in 2011, known for artist-drawn deck graphics and baggy Big Boy denim.
Why it's similar. Also sells decks, griptape and casual apparel like Element, but Polar stays independently run by founder Pontus Alv rather than licensed to a brand group.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Billabong | 85% | Surf / Skate | Similar |
| 2 | Magenta Skateboards | 84% | Surf / Skate | More premium |
| 3 | VANS | 82% | Surf / Skate | Similar |
| 4 | Banks Journal | 82% | Surf / Skate | Similar |
| 5 | Quiksilver | 80% | Surf / Skate | Similar |
| 6 | Etnies | 79% | Surf / Skate | Similar |
| 7 | Volcom | 75% | Surf / Skate | Similar |
| 8 | Threads 4 Thought | 75% | Athleisure | Cheaper |
| 9 | Huf | 72% | Streetwear | Similar |
| 10 | Otherwise | 72% | Contemporary | More premium |
| 11 | Rip Curl | — | Similar | |
| 12 | Tatonka | — | Similar | |
| 13 | Hurley | — | Similar | |
| 14 | Welcome Skateboards | — | Similar | |
| 15 | Diamond Supply Co. | — | Similar | |
| 16 | Lakai | — | Similar | |
| 17 | Brixton | — | Similar | |
| 18 | Alien Workshop | — | Similar | |
| 19 | Thrasher | — | Similar | |
| 20 | Polar Skate Co. | — | Similar |
Billabong is the brand most similar to Element, with an 85% match. It shares a focus on surf and skate-inspired styles, offering relaxed silhouettes that resonate with Element's signature look.
For budget-conscious shoppers seeking alternatives, Billabong, Magenta Skateboards, and Vans provide great options, all priced in the mid-range bracket.
When comparing on surf-inspired style, Billabong leans more toward beach-oriented prints, while Element prioritizes sustainability. The choice depends on individual style preferences.
Element is renowned for its casual and urban aesthetic, with a strong emphasis on sustainability. Its signature pieces include eco-friendly skate and streetwear, making it stand out among eco-conscious shoppers.
Billabong, Etnies, and Threads 4 Thought are excellent value options, offering styles similar to Element at more affordable price points, catering to various budget needs.