Etnies has long been a cornerstone in the world of skate and streetwear, celebrated for its innovative designs and performance-driven materials. Known for their comfortable, durable silhouettes, Etnies combines classic skate culture with contemporary aesthetics, making their footwear and apparel perfect for both the grind and everyday wear. The brand embraces a vibrant palette and unique graphics that capture the essence of urban life, appealing to a community that values both style and function.

Similar brands like RVCA and Quiksilver embody that same spirit, blending surf and skate cultures with cutting-edge craftsmanship and artful designs. Vans brings a timeless heritage while Lakai focuses on performance and style, catering to the dedicated skateboarder. Together, these brands represent a lifestyle that transcends trends and invites you to explore a vibrant world of fashion. Dive into our curated list of brands like Etnies and discover your next favorite.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
VANS
Match (%)
Style
$-$$
Why Similar?
Hockey Skateboards
Match (%)
Style
$-$$
Why Similar?
Quartersnacks
Match (%)
Style
$-$$
Why Similar?
Quiksilver
Match (%)
Style
$$
Why Similar?
Osiris
Match (%)
Style
$$-$$$
Why Similar?
Hurley
Match (%)
Style
$$
Why Similar?
Reef
Match (%)
Style
$-$$
Why Similar?
Hawaiian Island Creations
Match (%)
Style
$$
Why Similar?
DC Shoes
Match (%)
Style
$$
Why Similar?
Lakai
Match (%)
Style
$$
Why Similar?
Price
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An image of VANS green otw old skool reissue 36 sneakers
$-$$
Low-Med
$-$$ (Low-Med)
High-quality
Origin
Anaheim, USA
Made in
China, Vietnam
Founded
1966

Vans is an American footwear and apparel brand that is best known for its skateboarding shoes. The company was founded in Anaheim, California, in 1966, and has since expanded to offer a range of casual footwear and clothing.

Hockey Skateboards

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Skateboarding
Graphic-forward
Origin
New York City, USA
Made in
United States
Founded
2015

Hockey Skateboards is a Fcking Awesome offshoot that focuses on simplicity and graphic-heavy designs.

Quartersnacks

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Skateboarding
Graphic-forward
Origin
New York City, USA
Made in
United States
Founded
2005

Quartersnacks is a NYC skateboard blog-turned-clothing brand known for their playful and irreverent designs.

Quiksilver

Size Guide
$$
Med
$$ (Med)
Quality Outdoors
Origin
Torquay, Australia
Made in
Asia
Founded
1969

Quiksilver is an American surf and outdoor brand known for its high-quality surfwear and outdoor clothing. They are known for their wide range of surf-inspired clothing, including wetsuits, board shorts, and rash guards, as well as a variety of other outdoor clothing and gear, including jackets, pants, and backpacks. They also offers a line of snowboard and ski clothing.

$$-$$$
Med-High
$$-$$$ (Med-High)
Skateboarding
Streetwear
Origin
Oceanside, United States
Made in
Asia
Founded
1996
Osiris is a skateboarding and lifestyle brand that offers a wide range of footwear, apparel, and accessories. Known for their innovative designs, high-quality materials, and comfortable fits, Osiris products are popular among skaters and fashion enthusiasts alike.
$$
Med
$$ (Med)
Casual
Surf
Origin
Costa Mesa, USA
Made in
China, Thailand
Founded
1962
Hurley is a surf-inspired clothing brand that offers a range of apparel and accessories for men, women, and children. Known for their innovative designs and high-quality materials, Hurley combines style and functionality to create clothing that is perfect for both the beach and the streets.
$-$$
Low-Med
$-$$ (Low-Med)
Casual
Surf
Origin
La Jolla, United States
Made in
Asia
Founded
1984
Reef is a clothing brand that is known for its surf-inspired apparel and footwear. Their products are designed to be comfortable and stylish, making them a popular choice for those who enjoy an active lifestyle.

Hawaiian Island Creations

Size Guide
$$
Med
$$ (Med)
Surf
Technical
Origin
Honolulu, United States
Made in
Asia
Founded
1971
Hawaiian Island Creations is a clothing brand that is known for its surf-inspired apparel and accessories. Their products are designed to reflect the laid-back and adventurous lifestyle of Hawaii, and are popular among surfers and beach-goers alike.

DC Shoes

Size Guide
$$
Med
$$ (Med)
Skateboarding
Streetwear
Origin
Huntington Beach, United States
Made in
Asia
Founded
1993
DC Shoes is a brand that is known for its skateboarding shoes and apparel. The brand is popular among skateboarders and has a reputation for producing high-quality and durable products.
$$
Med
$$ (Med)
Skateboarding
Streetwear
Origin
Los Angeles, United States
Made in
USA
Founded
1999
Lakai is a skateboarding footwear and apparel brand that is known for its high-quality and stylish skate shoes. The brand is also recognized for its team of professional skateboarders who collaborate with Lakai to create innovative and functional products.

Sig Zane Designs

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Surf
Streetwear
Origin
Hilo, United States
Made in
USA
Founded
1985
Sig Zane Designs is a Hawaiian-based clothing brand that is known for its unique and intricate prints inspired by the natural beauty and cultural heritage of Hawaii. The brand offers a range of clothing items, including shirts, dresses, and accessories, that feature these beautiful and meaningful designs.

Element

Size Guide
$$
Med
$$ (Med)
Sustainable
Skateboarding
Origin
Irvine, USA
Made in
Asia
Founded
1992
Element is a skateboarding-inspired clothing brand that is known for its comfortable and stylish apparel. Their clothing is designed to be both functional and fashionable, with a focus on sustainability and eco-friendliness.

O'Neill

Size Guide
$$
Med
$$ (Med)
Surf
Casual
Origin
New York City, United States
Made in
Asia
Founded
1880
O'Neill is known for its high-quality and innovative surf and snowboard apparel. Their clothing is designed to withstand extreme weather conditions while still maintaining a stylish and comfortable look.
$$
Med
$$ (Med)
Casual
Skateboarding
Origin
Costa Mesa, USA
Made in
Asia
Founded
1991
Volcom is a clothing brand known for its edgy and alternative style, with a focus on skateboarding and surfing culture. Their clothing and accessories feature bold graphics, unique prints, and a rebellious attitude that appeals to a younger demographic.

Passport Skateboards

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Skateboarding
Origin
Seattle, USA
Made in
United States
Founded
2009

Passport is an Australian skateboard brand that is known for their Australian team and graphics inspired by Australian culture and wildlife. They have a strong commitment to supporting the local skate scene in Australia, and are highly regarded within the Australian skateboarding community.

Rip Curl

Size Guide
$$
Med
$$ (Med)
Casual
Surf
Origin
San Francisco, USA
Made in
China, Thailand
Founded
1969
Rip Curl is a surfwear company that is known for its high-quality and functional clothing and accessories for surfers and beach enthusiasts. The brand is also recognized for its innovative and sustainable approach to manufacturing and design.
$$
Med
$$ (Med)
Streetwear
Surf
Origin
Costa Mesa, USA
Made in
Asia
Founded
2001
RVCA is known for its unique blend of art, fashion, and street culture. The brand is recognized for its quality clothing and accessories that appeal to the creative and active lifestyle of its customers.
$$-$$$
Med-High
$$-$$$ (Med-High)
Skateboarding
Streetwear
Origin
Los Angeles, United States
Made in
Asia
Founded
1999
Supra is a footwear and clothing brand that is known for its unique and bold designs. Their products are often seen as a fusion of skateboarding culture and high-fashion, making them popular among both skaters and fashion enthusiasts.

24 Brands like Etnies

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{"pillar":"Etnies","rows":[{"name":"VANS","score":90,"style":"Surf / Skate","price":"Low-Med","whySimilar":"Both brands focus on surf and skate lifestyle, appealing to a similar audience."},{"name":"Hockey Skateboards","score":87,"style":"Surf / Skate","price":"Low-Med","whySimilar":"Strong alignment with Etnies' surf/skate style, relaxed fit, and budget-friendly pricing, with an emphasis on graphic design."},{"name":"Quartersnacks","score":86,"style":"Surf / Skate","price":"Low-Med","whySimilar":"Very close in style, fit, and price segment. Both focus on skateboarding and offer budget-friendly options."},{"name":"Quiksilver","score":85,"style":"Surf / Skate","price":"Med","whySimilar":"Both are rooted in surf and skate culture, offering casual and sporty apparel."},{"name":"Osiris","score":83,"style":"Surf / Skate","price":"Med-High","whySimilar":"Similar surf/skate style and palette with a focus on high-quality, durable materials similar to Etnies."},{"name":"Hurley","score":82,"style":"Surf / Skate","price":"Med","whySimilar":"Both brands cater to an active lifestyle with a focus on comfort and style."},{"name":"Reef","score":82,"style":"Surf / Skate","price":"Low-Med","whySimilar":"Similar surf focus and pricing. Both cater to an active, casual lifestyle with functional designs."},{"name":"Hawaiian Island Creations","score":81,"style":"Surf / Skate","price":"Med","whySimilar":"Overlaps in surf/skate style, relaxed fit, and colorful palette, appealing to similar lifestyle consumers."},{"name":"DC Shoes","score":80,"style":"Surf / Skate","price":"Med","whySimilar":"Both are popular among skateboarders and share a surf/skate lifestyle ethos."},{"name":"Lakai","score":78,"style":"Streetwear","price":"Med","whySimilar":"Both brands are well recognized in the skate culture, emphasizing quality and performance."}]}

Frequently Asked Questions

What brand is most similar to Etnies?

VANS is the most similar brand to Etnies, with a match score of 90%. It shares a strong alignment in the surf and skate lifestyle, making it an iconic choice among similar consumers.

Cheaper alternatives to Etnies

VANS, Hockey Skateboards, and Quartersnacks offer budget-friendly options, with their pricing spanning from $ to $$, suitable for cost-conscious skateboarders.

Is VANS better than Etnies?

While VANS boasts a longer legacy and more iconic styles, Etnies focuses on sustainability and innovative designs, making it exceptional for eco-conscious consumers. The choice depends on what aspect you prioritize—legacy or innovation.

What is Etnies known for?

Etnies is renowned for its durable, stylish skateboarding footwear and apparel that blend high performance with innovative design. It stands out for delivering comfort and innovation to skate enthusiasts.

Brands like Etnies but more affordable

For those seeking affordable options similar to Etnies, consider VANS, Hockey Skateboards, and Quartersnacks, all offering stylish products without straying into higher price tiers.

Whether you’re here for a similar vibe, price point, or quality, we hope this list of brands similar to Etnies pointed you in the right direction. Want us to cover another brand? Send us a note!

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