The essence of streetwear is alive and well in the world of brands that capture the spirit of youth culture, adventure, and individuality. With bold graphics, relaxed silhouettes, and innovative materials, these labels create pieces that are not only stylish but also functional for everyday wear. From skate parks to music festivals, you’ll find clothing that embodies a laid-back ethos while remaining current in trends. The fit is often unrestrictive, designed to allow movement and expression, making it perfect for those who live life on their own terms.

Brands like Volcom, Etnies, Lakai, and Vans stand out as exemplars of this scene, each contributing a unique flavor to the tapestry of street style. They are known for their craftsmanship, authentic attitude, and commitment to the core audiences that appreciate both performance and aesthetic. Dive into our curated list to discover even more brands that resonate within this vibrant community, offering you fresh styles to elevate your wardrobe.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Hurley
Match (%)
Style
$$
Why Similar?
Alien Workshop
Match (%)
Style
$$
Why Similar?
VANS
Match (%)
Style
$-$$
Why Similar?
Volcom
Match (%)
Style
$$
Why Similar?
Welcome Skateboards
Match (%)
Style
$$
Why Similar?
Osiris
Match (%)
Style
$$-$$$
Why Similar?
Black Scale
Match (%)
Style
$$
Why Similar?
Element
Match (%)
Style
$$
Why Similar?
Scumco & Sons
Match (%)
Style
$-$$
Why Similar?
Toy Machine
Match (%)
Style
$-$$
Why Similar?
Price
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$$
Med
$$ (Med)
Casual
Surf
Origin
Costa Mesa, USA
Made in
China, Thailand
Founded
1962
Hurley is a surf-inspired clothing brand that offers a range of apparel and accessories for men, women, and children. Known for their innovative designs and high-quality materials, Hurley combines style and functionality to create clothing that is perfect for both the beach and the streets.

Alien Workshop

Size Guide
$$
Med
$$ (Med)
Skateboarding
Streetwear
Origin
Dayton, United States
Made in
USA
Founded
1990.
Alien Workshop is a renowned skateboard brand, recognized for its high-quality skateboarding apparel and accessories. Its unique design aesthetic, often featuring bold graphics and alien motifs, sets it apart in the streetwear and skateboarding industry.
An image of VANS green otw old skool reissue 36 sneakers
$-$$
Low-Med
$-$$ (Low-Med)
High-quality
Origin
Anaheim, USA
Made in
China, Vietnam
Founded
1966

Vans is an American footwear and apparel brand that is best known for its skateboarding shoes. The company was founded in Anaheim, California, in 1966, and has since expanded to offer a range of casual footwear and clothing.

$$
Med
$$ (Med)
Casual
Skateboarding
Origin
Costa Mesa, USA
Made in
Asia
Founded
1991
Volcom is a clothing brand known for its edgy and alternative style, with a focus on skateboarding and surfing culture. Their clothing and accessories feature bold graphics, unique prints, and a rebellious attitude that appeals to a younger demographic.

Welcome Skateboards

Size Guide
$$
Med
$$ (Med)
Skateboarding
Origin
Milan, Italy
Made in
Europe
Founded
1895

Welcome is a skateboard brand that is known for their unconventional skateboard shapes and colorful, surreal graphics.

$$-$$$
Med-High
$$-$$$ (Med-High)
Skateboarding
Streetwear
Origin
Oceanside, United States
Made in
Asia
Founded
1996
Osiris is a skateboarding and lifestyle brand that offers a wide range of footwear, apparel, and accessories. Known for their innovative designs, high-quality materials, and comfortable fits, Osiris products are popular among skaters and fashion enthusiasts alike.

Black Scale

Size Guide
$$
Med
$$ (Med)
Edgy
Streetwear
Origin
San Francisco, United States
Made in
Asia
Founded
2007
Black Scale is a streetwear brand that is known for its dark and edgy aesthetic. Their clothing often features bold graphics and religious iconography, and their collections are heavily influenced by music and art.

Element

Size Guide
$$
Med
$$ (Med)
Sustainable
Skateboarding
Origin
Irvine, USA
Made in
Asia
Founded
1992
Element is a skateboarding-inspired clothing brand that is known for its comfortable and stylish apparel. Their clothing is designed to be both functional and fashionable, with a focus on sustainability and eco-friendliness.

Scumco & Sons

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Skateboarding
Origin
Pittsburgh, USA
Made in
United States
Founded
2011

Scumco & Sons is a skateboard deck brand with a focus on old-school style and quality craftsmanship. They offer branded t-shirts as well.

Toy Machine

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Skateboarding
Edgy
Origin
Huntington Beach, United States
Made in
Asia
Founded
1993
Toy Machine is renowned for its edgy, skateboard-inspired apparel that blends bold graphics with streetwear aesthetics. Founded by professional skateboarder Ed Templeton, the brand captures the rebellious spirit of skate culture.
$-$$
Low-Med
$-$$ (Low-Med)
Skateboarding
Streetwear
Origin
Lake Forest, United States
Made in
Asia
Founded
1986
Etnies is a skateboarding footwear and clothing brand that is known for its durable and stylish designs. The brand is also recognized for its commitment to sustainability and ethical manufacturing practices.
$$
Med
$$ (Med)
Skateboarding
Streetwear
Origin
Los Angeles, United States
Made in
USA
Founded
1999
Lakai is a skateboarding footwear and apparel brand that is known for its high-quality and stylish skate shoes. The brand is also recognized for its team of professional skateboarders who collaborate with Lakai to create innovative and functional products.

Quiksilver

Size Guide
$$
Med
$$ (Med)
Quality Outdoors
Origin
Torquay, Australia
Made in
Asia
Founded
1969

Quiksilver is an American surf and outdoor brand known for its high-quality surfwear and outdoor clothing. They are known for their wide range of surf-inspired clothing, including wetsuits, board shorts, and rash guards, as well as a variety of other outdoor clothing and gear, including jackets, pants, and backpacks. They also offers a line of snowboard and ski clothing.

WKND Skateboards

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Skateboarding
Origin
Paris, France
Made in
Europe
Founded
2010

WKND is a skateboard brand that focuses on fun and irreverent graphics and videos featuring a team of pro and amateur skaters. Their designs often incorporate humor and nostalgia, and they have a strong following in the skateboarding community.

Billabong

Size Guide
$$
Med
$$ (Med)
Casual
Surf
Origin
Gold Coast, Australia
Made in
Asia
Founded
1973
Billabong is known for its surf-inspired clothing and accessories. Their collections feature beachy prints, casual cuts, and comfortable fabrics, perfect for a day at the beach or a laid-back lifestyle.

Quartersnacks

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Skateboarding
Graphic-forward
Origin
New York City, USA
Made in
United States
Founded
2005

Quartersnacks is a NYC skateboard blog-turned-clothing brand known for their playful and irreverent designs.

O'Neill

Size Guide
$$
Med
$$ (Med)
Surf
Casual
Origin
New York City, United States
Made in
Asia
Founded
1880
O'Neill is known for its high-quality and innovative surf and snowboard apparel. Their clothing is designed to withstand extreme weather conditions while still maintaining a stylish and comfortable look.

Hockey Skateboards

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Skateboarding
Graphic-forward
Origin
New York City, USA
Made in
United States
Founded
2015

Hockey Skateboards is a Fcking Awesome offshoot that focuses on simplicity and graphic-heavy designs.

$$
Med
$$ (Med)
Streetwear
Surf
Origin
Costa Mesa, USA
Made in
Asia
Founded
2001
RVCA is known for its unique blend of art, fashion, and street culture. The brand is recognized for its quality clothing and accessories that appeal to the creative and active lifestyle of its customers.
A women wearing a Stüssy green & black embroidered reversible jacket

Stüssy

Size Guide
$$
Med
$$ (Med)
Streetwear
Surf
Origin
Los Angeles, USA
Made in
Asia & North America
Founded
1980

Stussy is an California-born clothing brand known for its streetwear and surf-inspired clothing. Stussy, with it's iconic logo, was one of the first streetwear brands and helped to establish the genre and popularize it.

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{"pillar":"DC Shoes","rows":[{"name":"Hurley","score":90,"style":"Surf / Skate","price":"Med","whySimilar":"Hurley shares a focus on surf and skate culture similar to DC Shoes."},{"name":"Alien Workshop","score":88,"style":"Surf / Skate","price":"Med","whySimilar":"Strong alignment in style and mid-range segment. Both brands focus on skateboarding with relaxed silhouettes and a reputation for quality."},{"name":"VANS","score":87,"style":"Surf / Skate","price":"Low-Med","whySimilar":"VANS is deeply rooted in skate culture and offers a similar relaxed aesthetic."},{"name":"Volcom","score":85,"style":"Surf / Skate","price":"Med","whySimilar":"Volcom shares a similar surf and skate style, appealing to the same demographic as DC Shoes."},{"name":"Welcome Skateboards","score":85,"style":"Surf / Skate","price":"Med","whySimilar":"Very similar in style, fit, and segment. Both appeal strongly to skateboarders with overlapping cultural positioning."},{"name":"Osiris","score":84,"style":"Surf / Skate","price":"Med-High","whySimilar":"Shares a focus on skateboarding with similar materials and mid-range price segment. Known for innovative designs like DC Shoes."},{"name":"Black Scale","score":79,"style":"Streetwear","price":"Med","whySimilar":"Both have a streetwear element with a dark aesthetic and similar materials used."},{"name":"Element","score":78,"style":"Surf / Skate","price":"Med","whySimilar":"Element aligns with DC Shoes through its skateboarding roots and focus on comfort."},{"name":"Scumco & Sons","score":78,"style":"Surf / Skate","price":"Low-Med","whySimilar":"Shares a skateboarding focus with relaxed, boxy silhouettes and a mix of streetwear elements."},{"name":"Toy Machine","score":77,"style":"Surf / Skate","price":"Low-Med","whySimilar":"Both brands originate from Huntington Beach and have a strong skateboarding identification."}]}

Done exploring brands like DC Shoes? Head over to our full brand discovery hub or check out other curated guides for more style inspiration.

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