In the vibrant world of contemporary fashion, the allure of brands like Guess captivates a diverse audience with their distinct aesthetics, quality materials, and versatile silhouettes. With an emphasis on fitting styles that effortlessly transition from casual outings to polished gatherings, Guess embodies a spirit of youthful exuberance and timeless appeal. Their designs often meld classic elements with modern influences, ensuring that each piece remains relevant throughout the seasons. Whether it’s a sleek denim jacket or a statement-making dress, the fit and finish are always carefully curated for maximum impact.

Brands such as Diesel, Calvin Klein, and Tommy Hilfiger resonate well within this stylish framework, displaying a shared commitment to exceptional craftsmanship and trend-setting designs. Alongside Levi's, they embody a casual chic that speaks to fashion-forward individuals seeking both comfort and elegance. Explore our full list to discover a wide array of brands that echo the essence of Guess, each with its unique flair and attitude that will elevate your wardrobe.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
River Island
Match (%)
Style
$$
Why Similar?
Urban Outfitters
Match (%)
Style
$$-$$$
Why Similar?
Pull & Bear
Match (%)
Style
$$
Why Similar?
Princess Polly
Match (%)
Style
$$
Why Similar?
Diesel
Match (%)
Style
$$-$$$
Why Similar?
Juicy Couture
Match (%)
Style
$$
Why Similar?
Calvin Klein
Match (%)
Style
$$
Why Similar?
peppermayo​
Match (%)
Style
$$
Why Similar?
Tommy Hilfiger
Match (%)
Style
$$
Why Similar?
White Fox​
Match (%)
Style
$
Why Similar?
Price
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

River Island

Size Guide
$$
Med
$$ (Med)
Trendy
Affordable
Origin
London, England
Made in
Asia
Founded
1948
River Island is a UK-based high street fashion brand known for its trendy and affordable clothing for men, women, and children. The brand offers a wide range of clothing and accessories that cater to different styles and occasions.

Urban Outfitters

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Trendy
Eclectic
Origin
Philadelphia, United States
Made in
Asia
Founded
1970
Urban Outfitters is known for its trendy and vintage-inspired clothing. They offer a wide range of clothing items, including graphic tees, denim, dresses, and accessories that cater to a young and fashion-conscious audience.

Pull & Bear

Size Guide
$$
Med
$$ (Med)
Casual
Trendy
Origin
Narón, Spain
Made in
Asia
Founded
1991
Pull & Bear is a Spanish fashion brand that is known for its youthful and trendy clothing. The brand offers a wide range of casual wear, including denim, graphic tees, and outerwear, that is both affordable and stylish.

Princess Polly

Size Guide
$$
Med
$$ (Med)
Trendy
Playful
Origin
Gold Coast, Australia
Made in
Asia
Founded
2005
Princess Polly is an Australian fashion brand known for its trendy and affordable clothing, accessories, and beauty products. The brand is loved by young women for its playful and colorful designs that are perfect for any occasion.
A women wearing a Diesel gray d-jaral maxi dress
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Denim
Origin
Molvena, Italy
Made in
Italy, Asia
Founded
1892
Diesel is a fashion brand known for its edgy and rebellious style. They are recognized for their innovative denim designs and their use of unconventional materials in their clothing.

Juicy Couture

Size Guide
$$
Med
$$ (Med)
Playful
Trendy
Origin
Los Angeles, United States
Made in
China, Vietnam, USA
Founded
1997
Juicy Couture is renowned for its iconic velour tracksuits that became a symbol of early 2000s fashion, often adorned with the brand's logo in rhinestones. The brand embodies a playful, glamorous aesthetic, blending casual luxury with a distinctly Californian vibe.

Calvin Klein

Size Guide
$$
Med
$$ (Med)
Sophisticated
Minimalist
Origin
New York City, United States
Made in
Asia
Founded
1968
Calvin Klein is a luxury fashion brand known for its minimalist and sophisticated designs. The brand is recognized for its iconic logo and signature styles, including denim, underwear, and fragrances.

peppermayo​

Size Guide
$$
Med
$$ (Med)
Trendy
Playful
Origin
Sydney, Australia
Made in
Australia, China
Founded
2012
Peppermayo is an Australian fashion brand known for its trendy and youthful designs that cater to a vibrant, fashion-forward audience. The brand offers a wide range of clothing, accessories, and lifestyle products, often characterized by bold prints and contemporary styles.

Tommy Hilfiger

Size Guide
$$
Med
$$ (Med)
Casual
Preppy
Origin
New York, USA
Made in
Global
Founded
1985

Tommy Hilfiger is synonymous with classic American style, offering preppy and casual clothing for men, women, and kids. Known for its iconic logo, its designs often feature nautical and patriotic themes, blending traditional and modern styles.

White Fox​

Size Guide
$
Low
$ (Low)
Trendy
Fashion-forward
Origin
Sydney, Australia
Made in
Australia.
Founded
2013
White Fox is known for its trendy and affordable fashion, offering a wide range of stylish pieces that cater to a youthful and fashion-forward audience. The brand often features bold designs and vibrant colors, making it a go-to for those looking to make a statement with their wardrobe.
$$
Med
$$ (Med)
Classic
Origin
San Francisco, USA
Made in
Global
Founded
1853

Levi's is a classic American brand known for its iconic denim jeans, as well as other casual and workwear clothing.

Armani Exchange

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Modern
Sophisticated
Origin
Milan, Italy
Made in
Asia
Founded
1991
Armani Exchange is known for its modern and trendy clothing designs that are inspired by street-style fashion. The brand offers a range of high-quality and affordable clothing items that cater to a young and fashion-conscious audience.
$
Low
$ (Low)
Trendy
Fast-fashion
Origin
Hangzhou, China
Made in
Asia
Founded
2008

Shein is an online Chinese fashion retailer that has brought new meaning to fast-fashion. Expect to see lower-price versions of the latest fashion trends.

G-Star RAW

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Denim
Origin
Amsterdam, Netherlands
Made in
Asia
Founded
1989
G-Star RAW is known for its innovative and cutting-edge approach to denim. The brand is recognized for its use of raw and untreated denim, as well as its focus on sustainability and ethical production practices.
A women wearing a HUGO black cutout maxi dress
$$-$$$
Med-High
$$-$$$ (Med-High)
Sophisticated
Classic
Origin
Metzingen, Germany
Made in
Asia
Founded
1924
Hugo Boss is a German luxury fashion house that is known for its sleek and sophisticated designs. The brand is recognized for its high-quality materials, attention to detail, and modern yet timeless aesthetic.
A women wearing a Lacoste black hooded down jacket

Lacoste

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Preppy
Sportswear
Origin
Troyes, France
Made in
Asia
Founded
1933
Lacoste is a French clothing brand known for its iconic crocodile logo and sportswear-inspired clothing. The brand is recognized for its classic polo shirts, tennis-inspired dresses, and comfortable yet stylish apparel.

Polo Ralph Lauren

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Preppy
Classic
Origin
New York, USA
Made in
Global
Founded
1967
Polo Ralph Lauren is a luxury fashion brand that is known for its iconic polo shirts featuring the brand's signature logo of a polo player on horseback. The brand is also known for its preppy and classic American style, offering a range of clothing and accessories for men, women, and children.

Abercrombie & Fitch

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Preppy
Casual
Origin
New York City, United States
Made in
Asia
Founded
1892
Abercrombie & Fitch is known for its casual and preppy style clothing, with a focus on quality materials and attention to detail. The brand is also recognized for its iconic logo featuring a moose.

Superdry

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Urban
Vintage-inspired
Origin
Cheltenham, United Kingdom
Made in
Asia
Founded
2003
Superdry is a British clothing brand that is known for its fusion of vintage Americana and Japanese-inspired graphics. Their signature style features bold graphics, bright colors, and high-quality fabrics.

Ted Baker

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Playful
Origin
Glasgow, UK
Made in
Various
Founded
1988

Ted Baker is a British fashion brand known for its quirky yet sophisticated clothing and accessories with a focus on prints and patterns.

$-$$
Low-Med
$-$$ (Low-Med)
Trendy
Fast-fashion
Origin
A Coruña, Spain
Made in
Europe & Asia
Founded
1975

Zara is a Spanish fashion brand known for its affordable, on-trend designs and fast fashion approach. With Zara, you'll get access to the latest trends and styles at a fraction of the typical price point.

$-$$
Low-Med
$-$$ (Low-Med)
Classic
Preppy
Origin
San Francisco, United States
Made in
Asia
Founded
2004
Gap is known for its classic and casual American style. They offer a wide range of clothing and accessories for men, women, and children that are comfortable, versatile, and easy to wear.
$
Low
$ (Low)
Trendy
Affordable
Origin
Sheffield, United Kingdom
Made in
India
Founded
1978

Topman is a British high-street fashion brand known for wide range of trendy styles at affordable prices.

AllSaints

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Origin
London, UK
Made in
Europe & Asia
Founded
1994

AllSaints is a British fashion brand known for its edgy, urban aesthetic and high-quality craftsmanship. They are most known for their leather jackets, a signature product for the brand, but they've expanded to offer a wide range of well-made, stylish pieces. Discover more brands like AllSaints here.

Banana Republic

Size Guide
$$
Med
$$ (Med)
Contemporary
Professional
Origin
San Francisco, USA
Made in
Asia
Founded
1798

Banana Republic (owned by Gap Inc.) is known for its contemporary, professional clothing for both men and women. Their collections include a mix of modern workwear, stylish casual attire, and versatile accessories, making it easy to combine for a polished and sophisticated look.

A women wearing a Dolce&Gabbana blue floral lace a-line minidress

Dolce&Gabbana

Size Guide
$$$
High
$$$ (High)
Luxury
Contemporary
Origin
Milan, Italy
Made in
Italy
Founded
1985
Dolce & Gabbana is a luxury fashion brand that is known for its opulent and glamorous designs. The brand is famous for its use of bold prints, intricate embroidery, and rich fabrics, creating a signature style that exudes Italian elegance and sophistication.

Jack & Jones

Size Guide
$$
Med
$$ (Med)
Casual
Basics
Origin
Brande, Denmark
Made in
Asia
Founded
1989
Jack & Jones is a Danish clothing brand that is known for its high-quality and trendy menswear. The brand offers a wide range of clothing items, from casual t-shirts to formal suits, that are designed to fit the modern man's style.

Nautica

Size Guide
$$
Med
$$ (Med)
Classic
Sophisticated
Origin
New York City, United States
Made in
Asia
Founded
1983
Nautica is known for its classic American style with a nautical influence. The brand offers a wide range of apparel and accessories for men, women, and children that are designed with quality and comfort in mind.
$-$$
Low-Med
$-$$ (Low-Med)
Affordable
Trendy
Origin
Stockholm, Sweden
Made in
Asia
Founded
1947

As one of the world's leading fast-fashion retailers, H&M offers a wide variety of trendy, affordable clothing and accessories for men, women, and children. Known for their collaborations with high-profile designers and celebrities, H&M continually updates its collections with the latest fashion trends. The brand is also working towards increased sustainability and transparency in its production processes.

29 Brands like Guess

Get the best streetwear sales — weekly.

A curated list of real discounts from SSENSE, END., Mr Porter & more. No spam.

You’re in. Thanks for subscribing!
Something went wrong! Please try again
{"pillar":"Guess","rows":[{"name":"River Island","score":90,"style":"Contemporary","price":"Med","whySimilar":"Both brands have a contemporary style with a focus on trendy, mid-range fashion. They share a dedication to denim and offer a colorful palette."},{"name":"Urban Outfitters","score":88,"style":"Contemporary","price":"Med-High","whySimilar":"Urban Outfitters has a similar style and market segment, sharing Guess's focus on denim and a colorful palette."},{"name":"Pull & Bear","score":86,"style":"Contemporary","price":"Med","whySimilar":"Both focus on denim and casual, trendy clothing with similar pricing and style aesthetics."},{"name":"Princess Polly","score":80,"style":"Contemporary","price":"Med","whySimilar":"Shares a colorful palette and trendy, playful style at mid-range pricing with Guess."},{"name":"Diesel","score":78,"style":"Contemporary","price":"Med-High","whySimilar":"Both brands focus on denim and contemporary styles."},{"name":"Juicy Couture","score":75,"style":"Contemporary","price":"Med","whySimilar":"Similar origin and pricing, with a focus on trendy, youthful styles."},{"name":"Calvin Klein","score":74,"style":"Minimalist","price":"Med","whySimilar":"Like Guess, Calvin Klein incorporates denim into its contemporary lineup."},{"name":"Peppermayo","score":74,"style":"Contemporary","price":"Med","whySimilar":"Both brands are trendy with a colorful palette and mid-range pricing."},{"name":"Tommy Hilfiger","score":73,"style":"Preppy / Classic","price":"Med","whySimilar":"Both brands offer colorful and casual clothing styles."},{"name":"White Fox","score":72,"style":"Contemporary","price":"Low","whySimilar":"Trendy, colorful styles in a similar aesthetic space."}]}

Love brands like Guess? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.

FAQ

No items found.
View all