American Streetwear is a dynamic and influential style that combines elements of urban fashion, skateboarding, and hip-hop culture. What sets American Streetwear apart is its ability to effortlessly blend comfort and functionality with a bold and edgy aesthetic, characterized by oversized silhouettes and graphic prints that resonate with a diverse crowd.
Brands like Amiri and Bode exemplify the blend of high-end and streetwise, showcasing unique craftsmanship and cultural references, while Rhude masters the art of minimalist designs with a sporty vibe that remains distinctly urban. These labels highlight the versatility of the streetwear scene, reflecting a culture that thrives on individuality and self-expression among its wearers; check out the full list of similar influential brands below.
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AMIRI is a luxury fashion brand known for its high-quality, rock-inspired clothing, often featuring intricate embroidery and distressed detailing.
Bode is a NYC-base fashion line primarily known for its sustainable and one-of-a-kind approach to menswear, which blends vintage fabrics and traditional techniques with modern designs. The brand is also known for its use of whimsical patterns and prints, as well as its attention to detail and high-quality craftsmanship.
Rhude is known for its streetwear-inspired luxury clothing and accessories with a focus on graphics and bold prints.
Carhartt WIP is a sub-brand of Carhartt, focused on fashion and urban wear. It's known for its rugged, durable and high-quality clothing and accessories, which have been reinterpreted and updated with design aesthetic in-mind.
Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections. Owens is particularly known for his dark, gothic aesthetic, and his clothing often has a dramatic and sculptural quality to it. Discover more brands like Rick Owens here.
Chinatown Market is a streetwear brand known for its playful and colorful graphics, often incorporating references to pop culture, basketball, and New York City.
Supreme is an NYC streetwear and skateboarding brand known for its limited-edition drops and collabs with premier brands and artists. Supreme's collections feature a mix of streetwear and skate culture-inspired clothing, accessories, and skateboard decks.
Stussy is an California-born clothing brand known for its streetwear and surf-inspired clothing. Stussy, with it's iconic logo, was one of the first streetwear brands and helped to establish the genre and popularize it.
Anti Social Social Club (ASSC) is an American streetwear brand known for its bold graphics and iconic slogan. The brand has gained a reputation for being exclusive and hard-to-get, due to its limited edition and exclusive drops, as well as collaborations with other brands and artists.
Awake NY was founded by designer and longtime Supreme vet Angelo Baque. With a logo-driven design (like Supreme), they've been able to capture the cultural spirit and sensibility of NYC. The line embodies the diversity of the city all with a classic and contemporary feel.
Brendon Babenzien founded the environmentally friendly streetwear brand Noah in 2015 after leaving his post as the creative director of Supreme. As a homage to his NYC skate roots, the brand combines urban and active lifestyle aesthetics with a wide range of traditional design references. Noah is inspired by both defiance and elegance, and he employs a conscious balance of rebellion and sophistication.
Ronnie Fieg, a legend amongst sneakerheads as a prominent footwear designer, founded Kith in 2012. Fieg has over 20 years of hands-on experience in the footwear industry and was able to build Kith as an extension of his mind, seeking to transform the fashion industry one shoe at a time. He has since built one of the most sought after streetwear brands that blends contemporary design with a more urban aesthetic.
Aimé Leon Dore is streetwear brand out of Queens, New York that has become a favorite of street enthusiasts in NYC and around the world. Throughout the years it has evolved into one of the most sought after brands known for its elevated and 'urban preppy' style. Discover more brands like ALD here.
Paterson combines the love of skateboarding with the culture of tennis. While the brand pays homage to tennis, it doesn’t offer too many on the court. Expect to find some great warm up and off-the-court pieces!
Based out of LA, Brain Dead is a creative collective and clothing brand that has taken the streetwear world by storm. With their iconic brain logo and graphic-led approach, they've formed a movement that takes cues from post-punk, underground comics and skateboarding.
Quartersnacks is a NYC skateboard blog-turned-clothing brand known for their playful and irreverent designs.
Adsum (which means “here” in Latin) has been developing a contemporary wardrobe of menswear classics since 2015. Their pieces are inspired by urban and rural life in the American Northeast and stand out in a low-key way. For an technically sophisticated and laidback brand, look no further than Adsum.
Alltimers is a New-York based streetwear company that is a mix of skate culture and sheer fun. From skateboard decks to hoodies expect illustrative designs that will put a smile on your face.
Fucking Awesome is an American skateboarding known for its controversial and provocative graphic designs – it has since gained widespread popularity among skaters and streetwear enthusiasts alike.
American streetwear is a fashion style that emerged from urban culture in the United States during the late 20th century, primarily influenced by skate and surf culture, hip-hop, and punk music. It encompasses casual clothing styles such as oversized tees, hoodies, joggers, and sneakers, often adorned with graphics and logos. Brands like Supreme, Off-White, and A Bathing Ape (BAPE) have played significant roles in shaping this scene, blending art, music, and fashion to create a unique aesthetic.
Streetwear gained popularity in the 1980s and 1990s through the rise of skate and hip-hop culture. Influential figures like artists, musicians, and athletes began to adopt casual, comfortable clothing that reflected their lifestyles. The emergence of brands like Stüssy, Supreme, and FUBU helped solidify streetwear in mainstream culture. The combination of exclusivity—often offered through limited releases—and strong community ties further fueled its growth, making it a significant movement within contemporary fashion.
Some of the most iconic American streetwear brands include:- **Supreme:** Known for its bold graphic designs and limited-edition releases, it has become a symbol of streetwear culture.- **A Bathing Ape (BAPE):** Recognized for its unique patterns and camouflage designs, this brand has a dedicated global following.- **Off-White:** Founded by designer Virgil Abloh, it’s celebrated for its luxury streetwear aesthetics and industrial design motifs.- **Fear of God:** Renowned for its elevated basics and layering, it combines luxury with street style.- **Stüssy:** One of the original streetwear brands, it laid the groundwork for many of the styles seen today.
The aesthetic of streetwear is characterized by a casual, urban vibe with a focus on comfort and individuality. Key elements include:- **Graphic Tees:** Often featuring bold logos, artwork, or clever statements.- **Hoodies and Sweatshirts:** Casual staples that are frequently oversized.- **Sneakers:** High-top and low-top styles are essential, with collaborations from major brands like Nike and Adidas gaining cult status.- **Layering:** A common practice, combining different textures and styles for a unique look.- **Accessories:** Items like hats, backpacks, and statement jewelry are popular for personal expression.
To get started with streetwear fashion, consider these steps:1. **Research:** Explore various brands and subcultures within streetwear to understand the different aesthetics and influences.2. **Find Your Style:** Identify pieces that resonate with you—whether it’s graphic tees, hoodies, or sneakers—and start building your wardrobe around those items.3. **Shop Smart:** Look for quality over quantity. Invest in staple pieces and consider second-hand or vintage shopping for unique finds.4. **Stay Updated:** Follow streetwear news and trends on social media platforms, particularly Instagram and TikTok, where many new styles and drops are showcased.5. **Express Yourself:** Streetwear is all about individuality, so feel free to mix and match pieces that reflect your personal style and creativity.
